Google Analytics for WordPress by MonsterInsights

The best Google Analytics plugin for WordPress. See how visitors find and use your website, so you can keep them coming back.

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MonsterInsights is one of the most popular Google Analytics Dashboard plugins for WordPress. You don’t need to hire a developer or know any code because it will help you connect to Google Analytics quite easily.

MonsterInsights will allow you to do sophisticated event tracking, eCommerce tracking, form tracking, custom dimension tracking, and more.

Is A Google Analytics Dashboard Plugin Really Necessary For You?

No doubt, Google Analytics is a powerful tool but the data can be overwhelming if you are not an expert. And without expert knowledge, it will be difficult to use the valuable data you are being provided with.

And what’s the point of analytics if you’re not using the data to improve your site?

Also, an efficient analytics plugin will help you understand-

  • understand what topics and formats your audience likes best, so you can create more of it
  • see how people find your site, so you can focus your efforts on the marketing tactics that work
  • set and track your conversion goals, so you know how to improve and optimize your site.

An expert Google Analytics user can do this work without a plugin, but an effective plugin will give you all that information at a glance, making analytics easy even if you’re a beginner.

Basic Features of MonsterInsights

Let us look at some of the powerful features of this plugin.

  • Quick and Easy Setup – Easily set up Google Analytics for WordPress with just a few clicks (no coding needed)
  • Real-time Stats – See real-time stats inside your Google Analytics dashboard.
  • Universal Tracking – Get better insights with Google Analytics’ universal tracking.
  • Google Analytics Dashboard Plugin – See the stats that matter from right inside your WordPress dashboard.
  • Ecommerce Tracking – MonsterInsights lets you add Google Analytics tracking for WooCommerce and Easy Digital Downloads store
  • Ads Tracking – Track your Google Adsense ads with Google Analytics
  • File Download Tracking – Enable file download stats with just a click
  • Link Tracking – Track your outbound link clicks with Google Analytics
  • Events Tracking – Track custom button and banner clicks with Google Analytics
  • Custom Dimensions Tracking – Enable Google analytics custom dimensions tracking for WordPress
  • Author Tracking – See who’s the most popular author with Author tracking
  • Popular Post Tracking – See which blog post and section is the most popular
  • Custom Post Type Tracking – Track the performance of your custom post types
  • Referral Tracking – See how visitors are finding your website to better focus your marketing efforts
  • Performance Tracking – Control the performance rate and sample rate for your Google Analytics report

Pricing Information

MonsterInsights pricing

Apart from having a free version in the WordPress repository, it has three pro versions for the ones who want additional features. At the time of writing, they have cut down their pricing to about 50% on all their plans.

Agency Pro Plus
$399.50/year
For marketing and web development agencies to speed up their flow.
$199.50/year
For eCommerce sites and businesses who want huge results, fast.
$99.50/year
For small businesses and publishers who want to do more.
MonsterInsights plugin Pricing

Some Pros & Cons of MonsterInsights- The Best Google Analytics Dashboard Plugin

Now, let us talk about the MonsterInsights Analytics plugin pros and cons.

Pros

  • You don’t need to know any coding to set up the plugin
  • Simple installation with WordPress
  • The free version has enough functionalities to get you through
  • The affiliate link tracking makes it easy for bloggers and affiliate marketers to track their affiliate links with Google Analytics
  • It has a Google Analytics tool.

Cons

  • The plugin does not place your WordPress analytics dashboard on the home page of WordPress.Instead, you have to find your new Insights tab on the sidebar and locate the dashboard there
  • You can’t get statistics on individual pieces of content
  • You will need the premium version to unlock all the relevant data to your sites.

MonsterInsights Plugin Lite vs Pro Version

If you are beginner then the lite version is ideal for you. Like we mentioned , the lite version has enough functionalities. It offers,

  • Audience Report that helps you get to know your visitors in a whole new way
  • Behavior Report  that shows you exactly how people find your website, which keywords did they search for, who referred them, what did they click on your site
  • Content Report  that will show you stats on exactly which content gets the most visits
  • ECommerce Report will show you all the statistics in one place
  • Search Console Report will help you know exactly how well your website is ranking in Google.

Whereas the pro versions offer Custom Dimensions tracking, Page Insights so that you will get all the relevant details regarding your site, Real-Time reports that will help you get the detailed reports in time.

The Pro and the Agency version offers Priority Support for their users.

Checking Performance Of MonsterInsights

As you know WP Hive has the ability to perform extensive tests on plugins to find out the performance of that plugin. So, we put MonsterInsights through the test and found out how it performs.

As you can see the plugin is latest PHP and WordPress compatible. Also, it has no activation and resource errors.

Tests

Also, it uses less memory than 81% plugins and also faster than 99% plugins on page speed. It only takes 0.07% seconds to load.

performance

You can also view the overall statistics of the plugin from here also.

stats

Getting Benefited from MonsterInsights As A Beginner or Professional Marketer

If you own a site like an e-commerce store or a marketplace then this plugin will help you greatly. With real-time stats and analysis, it will help beginners to understand their site performances without being an expert in Google Analytics.

Whereas for the experts, it will make the job more seamless and error-free as they can combine their expertise with the features of the MonsterInsights plugin to make the site more powerful.

MonsterInsights Behavior Report shows you exactly how people find your website, which keywords did they search for, who referred them, what did they click on your site, and more.

The content report shows you exactly which content gets the most visitors, so you can analyze and optimize it for higher conversions.

You can combine this with the search console report and custom dimensions, this will help you achieve good SEO score and higher rankings.

Final Verdict

We have covered most of the functionalities of the pro and the lite version. We can say the MonsterInsights plugin is one of the most popular Google Analytics Dashboard plugin for WordPress.

As we mentioned earlier it has the functionalities to take your website to the next level.Also,

  • Easy & simple set up and navigation: It has simple and easy navigation and installation so a person who doesn’t know to code can easily set up and use it. It helps especially the beginners
  • You don’t have to be an expert: It doesn’t matter if you are not an expert in handling all the data from the Google Analytics, this plugin will help you understand all the data to improvise on your site.

With all this together, this analytics plugin simply does a great job in maintaining your site performances.

All right sparky!

The plugin scored great on our tests. Everything looks good!

Tests done by WP Hive test script Results
  • Minimal impact on memory usage The memory usage of this plugin is less than the average memory usage of other plugins on WordPress.org + 200KB. Check FAQ for more.
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  • Minimal impact on pagespeed The impact of this plugin on PageSpeed is less than the average impact of other plugins on WordPress.org + 1000 milliseconds
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  • No PHP errors, warning, notices WP Hive automated test found no PHP error while activating this plugin on our server
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  • No Javascript issues WP Hive automated test found no JavaScrip error while activating this plugin on our server
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  • Latest PHP 7.4.8 compatible The latest version of the plugin is compatible with the latest PHP version
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  • Latest WordPress 6.0.1 compatible The latest version of the plugin is compatible with the latest PHP version
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  • Optimized database footprint The plugin creates less than 50 database tables
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  • No activation errors WP Hive automated test found no activation error while activating this plugin on our server
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  • No resource errors WP Hive automated test found no resource error/s while trying this plugin on our server
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  • Frequently updated The plugin was updated at least once in the last 90 days
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  • No problems were detected during tests.
  • All the plugins are tested on the same server with exactly same configuration via test script that automatically activates and logs the data WP Hive shows.

    • All the scripts run on a VPS with 8 CPU cores and 8 GB of RAM.
    • The test sites are hosted on Google Cloud VM instances, one site/plugin per instance. The machine type is n1-standard-1. The server is a 8 core CPU with 8GB of RAM.
    • The test sites are hosted on Apache/2 server and they are tested on PHP 7.4.8 & WordPress 6.0.1.
    • The database server is MySQL 8.0.21 and the default PHP memory limit is 256M.
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    126M

    Total Downloads

    Installation Iocn

    3M

    Active Installation

    Calendar Iocn

    15 years

    On WordPress

    Growth Iocn

    0.0%

    Growth Rate

    Support Iocn

    12

    Support Thread

    Rating Iocn

    2549

    Ratings on WordPress

    Download Iocn

    00

    Downloads This Week

    Update Iocn

    00

    Ago Last Updated

    About Google Analytics for WordPress by MonsterInsights

    Description

    Google Analytics Plugin for WordPress We believe that it’s easy to double your traffic and sales when you know exactly how people find and use your website. MonsterInsights shows you the stats that matter, so you can grow your business with confidence. With over 2 million active installs, MonsterInsights is the most popular Google Analytics plugin for WordPress. At MonsterInsights,....

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    Performance

    Memory Usage

    • Download Iocn Average memory usage is409.12 KB
    • Download Iocn This is less than59%plugins

    Page Speed

    • Download Iocn Average page loading time is increased by 0.11 s
    • Download Iocn This is faster than99%plugins

    Speed Test Benchmark Learn more how we collect the data

    • Before plugin activation
    • After plugin activation

    Pages

    Benchmark

    Change

    Average Change
    + 0.11s
    /(front page)
    - 0.01s
    /wp-admin/edit-comments.php
    + 0.04s
    /wp-admin/edit-tags.php?taxonomy=category
    + 0.13s
    /wp-admin/edit.php
    + 0.09s
    /wp-admin/index.php
    + 0.48s
    /wp-admin/media-new.php
    + 0.01s
    /wp-admin/options-discussion.php
    + 0.04s
    /wp-admin/options-writing.php
    - 0.1s
    /wp-admin/post-new.php
    + 0.45s
    /wp-admin/post-new.php?post_type=page
    + 0.16s
    /wp-admin/upload.php
    - 0.03s
    MoreLess

    Memory Usage Memory Usage Benchmark Learn more how we collect the data

    • Before plugin activation
    • After plugin activation

    Pages

    Benchmark

    Change

    Average Change
    + 409.12KB
    / (front page)
    + 5.77KB
    /wp-admin/edit-comments.php
    + 53.89KB
    /wp-admin/edit-tags.php?taxonomy=category
    + 54.13KB
    /wp-admin/edit.php
    + 53.93KB
    /wp-admin/index.php
    + 55.24KB
    /wp-admin/media-new.php
    + 52.97KB
    /wp-admin/options-discussion.php
    + 62.17KB
    /wp-admin/options-writing.php
    + 59.56KB
    /wp-admin/post-new.php
    + 56.02KB
    /wp-admin/post-new.php?post_type=page
    + 54.97KB
    /wp-admin/upload.php
    + 53.92KB
    MoreLess

    User Rating of Google Analytics for WordPress by MonsterInsights from WP Hive Users

    5Star Icon

    Overall Quality

    Measures the overall quality

    5Star Icon

    Ease of Use

    How easy it is to use?

    5Star Icon

    Quality of Support

    Satisfied or not?

    5 Star Icon

    Value for Money

    Is it good bang for the buck?

    5Star Icon

    Features

    Is it feature riched?

    Stats Stats

    Download Statistics

    Plugin Version Usage

    Awards & Achievements

    Downloaded

    Most Downloaded of All Time

    #8 in Most Downloaded of All Time

    Downloaded

    Most Downloaded of Last Week

    #9 in Most Downloaded of last week

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    Ratings & Reviews

    Overall Quality
    5
    Ease of Use
    5
    Quality of Support
    5
    Value for Money
    5
    Features
    5

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    Stina Gunnarsdottir
    5/5
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    Pros & Cons: This is a review from the Editorial staff of WP Hive for test purposes. We are sure the plugin made it with good heart for WordPress users and we want to encourage his/her efforts by the first review.

    Overall:The plugin should be working great. Even if it does not, we respect the time and effort. If you are using this plugin - leave a review with more information.

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