Do you remember the early days of searching on the internet? This was way before businesses and individuals started adapting for semantic search on WordPress and other websites. If you did not enter the exact term for what you were looking for, it was nearly impossible to get useful results. But nowadays we expect Google to give accurate answers irrespective of the accuracy of the keyword entered by us.
In fact, we are amazed on the rare occasions when the search engine fails to give us correct information. Have you ever thought about how this is impacting your website? The search engine giant is no longer interested in only the keywords used in your content.
Google has been using other factors such as semantics, page speed and the overall relevance of your content to finalize its position in related search results. Whether you run a website design company or business website you must know how to make the best strategy to take full advantage of semantic search.