Ads.txt & App-ads.txt ManagerbyPagup

Name: Ads.txt & App-ads.txt Manager
Availability: InStock

Version: 1.1.7.1

App-ads.txt & Ads.txt manager allows you to create, manage & publish your app-ads.txt & ads.txt file from your WordPress dashboard.

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Tests done by WP Hive test script Results

Minimal impact on memory usage The memory usage of this plugin is less than the average memory usage of other plugins on WordPress.org + 200KB. Check FAQ for more.
Minimal impact on pagespeed The impact of this plugin on PageSpeed is less than the average impact of other plugins on WordPress.org + 1000 milliseconds
No PHP errors, warning, notices WP Hive automated test found no PHP error while activating this plugin on our server
No Javascript issues WP Hive automated test found no JavaScrip error while activating this plugin on our server
Latest PHP 8.1.12 compatible WP Hive automated test found the plugin fully compatible with the latest version of PHP
Latest WordPress 6.2.2 compatible WP Hive automated test found the plugin fully compatible with the latest version of WordPress
Optimized database footprint The plugin creates less than 50 database tables
No activation errors WP Hive automated test found no activation error while activating this plugin on our server
No resource errors WP Hive automated test found no resource error/s while trying this plugin on our server
Frequently updated The plugin was not updated at least once in the last 90 days

All the plugins are tested on the same server with exactly same configuration via test script that automatically activates and logs the data WP Hive shows.

All the scripts run on a VPS with 8 CPU cores and 8 GB of RAM.
The test sites are hosted on Google Cloud VM instances, one site/plugin per instance. The machine type is n1-standard-1. The server is a 8 core CPU with 8GB of RAM.
The test sites are hosted on Apache/2 server and they are tested on PHP 8.1.12 & WordPress 6.2.2.
The database server is MySQL 10.6.10 and the default PHP memory limit is 512M.

43K

Total Downloads

3K

Active Installation

4 years

On WordPress

0.0%

Growth Rate

1

Support Thread

25

Ratings on WordPress

00

Downloads This Week

00

Ago Last Updated

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About Ads.txt & App-ads.txt Manager

Description

Ad partners are frequently adding new demand sources to their Ads.txt & App-ads.txt lists of authorized sellers. Create your Ads.txt & App-Ads.txt files with the same tool (all-in-one) Add manual entries (copy-paste) for « ready-to-use » code snippets. Edit & manage your files on demand View Ads.txt & App-Ads.txt files before/after publishing Note : Google Ad Manager and AdMob, Google’s....

Ad partners are frequently adding new demand sources to their Ads.txt & App-ads.txt lists of authorized sellers.

Create your Ads.txt & App-Ads.txt files with the same tool (all-in-one)
Add manual entries (copy-paste) for « ready-to-use » code snippets.
Edit & manage your files on demand
View Ads.txt & App-Ads.txt files before/after publishing

Note : Google Ad Manager and AdMob, Google’s mobile ad network, now support app-ads.txt, the anti-ad fraud protocol for app publishers. Why we should care? Google said in April 2019 that its DSP Display & Video 360 would stop buying unauthorized in-app inventory starting in August 2019 (same with Centro). Given its market leadership position, Google’s support for app-ads.txt from both the buy and sell sides will help propel adoption of the standard by app publishers.

How does app-ads.txt & ads.txt Manager work to implement app-ads.txt:

Provide a developer website in your app store listings. Ensure that the proper developer website URL is accessible in the developer website section of the app store (advertising platforms will use this website to verify the app-ads.txt file).

In App-ads.txt & ads.txt Manager, go to settings page

Ad Source Domain
— The canonical domain name of the SSP, Exchange, system that bidders connect to (they publishes a document detailing what domain name to use).
Publisher ID
— This must contain the same value used in transactions (i.e. OpenRTB bid requests) in the field specified by the SSP/exchange (For OpenRTB = publisher ID | For OpenDirect = publisher’s organization ID).
Type of Relationship: (Direct, reseller)
— Your direct demand partners should be listed as “direct.” If your partners are using third-party resellers to sell your inventory, such providers should be listed as “reseller.” In any case, you should not add any provider to your app-ads.txt file unless you or your partner have a direct relationship with them.
Ad Source ID
— An ID that uniquely identifies the advertising system within a certification authority.

Do it for all your authorized digital sellers or resellers of your ad inventory.

Click « Save changes » and Ads.txt plugin will create a virtual .txt file in the root of the developer’s website; for example, www.mysite.com/ads.txt OR www.mysite.com/app-ads.txt. You can edi the content whenever you need.

Make sure to clear your cache

Note 1 : Use of app-ads.txt is not mandatory, but is highly recommended, especially if you are concerned that others may be spoofing your app.

Note 2 : It can take up to 24 hours to crawl and verify your app-ads.txt files. Please wait at least 24 hours for the app-ads.txt status to update.

Note 3 : Since ads.txt file is supposed to be in the root directory of a domain name, this plugin currently only works for root level domain like example.com. It does not work for WordPress installed in subdomain, subdirectory, or a single site in a multi-site network.

What’s app-ads.txt?
In June 2017, the IAB (The Interactive Advertising Bureau Tech Lab) launched ads.txt, a file enabling web publishers to designate authorized digital sellers of their ad inventory. Ads.txt helped the industry distinguish real supply sources from fake ones, and after its immediate success and adoption, the next logical step was to extend the reach of ads.txt into the mobile app ecosystem. App-ads.txt is the mobile in-app equivalent of this specification, which mobile publishers can implement.

The app-ads.txt file is the version of ads.txt for mobile in-app and OTT advertising, to combat bad actors that disguise themselves as another company’s app in order to siphon the money that advertisers are spending on mobile and OTT advertising. App-ads.txt files are formatted the same as ads.txt files (view IAB FAQ for ads.txt and app-ads.txt).

Thanks to app-ads.txt file, Mobile and OTT app publishers can list the ad tech vendors that are authorized to sell or resell their ad inventory, and programmatic ad buyers can check these lists to make sure that a company claiming to offer an app’s inventory is actually able to sell the app’s inventory.

This file opens the door for a new level of transparency.

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Performance

Memory Usage

Average memory usage is16.22 KB
This is less than99%plugins

Page Speed

Average page loading time is increased by 0.01 s
This is faster than99%plugins

Speed Test Benchmark Learn more how we collect the data

Before plugin activation
After plugin activation

Benchmark

Change

Average Change

+ 0.01s

/(front page)

- 0.1s

/wp-admin/edit-comments.php

+ 0.01s

/wp-admin/edit-tags.php?taxonomy=category

- 0s

/wp-admin/edit.php

+ 0.03s

/wp-admin/index.php

- 0.02s

/wp-admin/media-new.php

- 0.09s

/wp-admin/options-discussion.php

+ 0.03s

/wp-admin/options-writing.php

- 0.02s

/wp-admin/post-new.php

+ 0.36s

/wp-admin/post-new.php?post_type=page

+ 0.04s

/wp-admin/upload.php

- 0.07s

MoreLess

Memory Usage Benchmark Learn more how we collect the data

Before plugin activation
After plugin activation

Benchmark

Change

Average Change

+ 16.22KB

/ (front page)

+ 16.66KB

/wp-admin/edit-comments.php

+ 13.4KB

/wp-admin/edit-tags.php?taxonomy=category

+ 15.65KB

/wp-admin/edit.php

+ 23.81KB

/wp-admin/index.php

+ 23.77KB

/wp-admin/media-new.php

+ 15.14KB

/wp-admin/options-discussion.php

+ 13.8KB

/wp-admin/options-writing.php

+ 12.08KB

/wp-admin/post-new.php

+ 15.61KB

/wp-admin/post-new.php?post_type=page

+ 14.94KB

/wp-admin/upload.php

+ 13.58KB

MoreLess

Stats

Download Statistics

Plugin Version Usage

Database Tables

The plugin has added 0 additional options to your WordPress.

WP-Options

The plugin has added 4 additional options to your WordPress website.

Errors

Frequently Updated

The plugin has not been updated in the last 90 days.

Read more how WP Hive determines this data.

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PHP 8.1.12

WP 6.2.2

PHP 8.1.12 WP 6.2.2

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