0 weeks ago
Ad partners are frequently adding new demand sources to their Ads.txt & App-ads.txt lists of authorized sellers. Create your Ads.txt & App-Ads.txt files with the same tool (all-in-one) Add manual entries (copy-paste) for « ready-to-use » code snippets. Edit & manage your files on demand View Ads.txt & App-Ads.txt files before/after publishing Note : Google Ad Manager and AdMob, Google’s mobile ad network, now support app-ads.txt, the anti-ad fraud protocol for app publishers. Why we should care? Google said in April 2019 that its DSP Display & Video 360 would stop buying unauthorized in-app inventory starting in August 2019 (same with Centro). Given its market leadership position, Google’s support for app-ads.txt from both the buy and sell sides will help propel adoption of the standard by app publishers. How does app-ads.txt & ads.txt Manager work to implement app-ads.txt: Provide a developer website in your app store listings. Ensure that the proper developer website URL is accessible in the developer website section of the app store (advertising platforms will use this website to verify the app-ads.txt file). In App-ads.txt & ads.txt Manager, go to settings page Ad Source Domain — The canonical domain name of the SSP, Exchange, system that bidders connect to (they publishes a document detailing what domain name to use). Publisher ID — This must contain the same...
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