Serve WebP images in WordPress to improve pagespeed up to 300%
When you think of a website, what do you think first? How does it look? How many resources it’s using? Videos? Images? A few of our readers asked us to write a tutorial on the WebP image WordPress plugin. This article will outline the basic of WebP, why it was invented, and how can you implement webp images in WordPress.
Research says that you only give a split second to decide if you are going to read something on the web or not. Images play a big part to catch your attention. Since, the growth of the internet, we are taking billions of images and photos each day. Since May 2017 Google announced that over 1.2 billion photos are uploaded to the Google Photos every day, But images take a lot of bandwidth when you post them online, resulting in a slower than usual web experience.
You know JPEG, PNG, GIF right? There is a new kid in the block. WebP! Yes, that’s right. WebP is a next-generation image format developed by Google, the company we all love for their other products like Google Maps, YouTube, and Google Search.
Learn how to properly optimize your WordPress robots.txt for SEO
WordPress robots.txt file is an important file for your website’s SEO efforts. It can have a powerful impact on index/de-index particular pages of your website. Google has evolved a lot about how it crawls the web and provides you search results. The best practices from a few years ago often don’t work anymore. This post outlines how you can optimize your WordPress robots.txt file for better SEO.
What is robots.txt File?
In the world of internet, bots are small pieces of software that visit websites on the Internet. The most common example is the search engine bots. These search engine bots “crawl”/scans around the web to help search engines organize data. Search engines like Google use these bots to index and rank your website against billions of pages on the Internet.
If you have a business, most probably you will have a website too. With a website, your business can have more growth for your business. It is equally important to get your website viewed by your potential customers to gain their attention and advertise your services on the internet.
Search engines and the internet has paved a modern way of advertising which helps the businesses to promote themselves globally among the millions and billions of customers out there. Today, your customers are just a click away to pay you. However, you have to reach to them first, before others to maximize your sales, revenue, conversion rate. Therefore, it becomes essential to get the website viewed on the search engines that too on the first page itself to attract more customers. However, this is not easy; SEO is not easy. [You can read our WordPress SEO Guide where we covered the basics of SEO]
Webmasters and WordPress users are always looking for the best WordPress security plugins to be safe from security unwanted security issues. Security plays a very crucial role while maintaining your business’s success. If customers do not feel secure while visiting your website, they will not spend time, and your conversion rate will drop significantly.
Let’s accept the fact that WordPress hasn’t been famous for security. In fact, more than often WordPress is regarded as a vulnerable CMS. We previously covered a comprehensive WordPress Security Guide to be safe from security issues. However, reports suggest that a large number of websites get hacked each day running WordPress.
The WPScan Vulnerability Database finds out that more than 70% of vulnerabilities happen due to out-of-date software. However, the good news is, the most vulnerable versions of WordPress released back in WordPress version 3.X.
Online shopping has made it super easy for shoppers to find the best deals. As a result, people spend more time on finding deals than discovering new products. Creating coupon codes with WooCommerce and proving your customers with discounts can help your business to grow faster.
With this in mind, customers are more sensitive to prices than ever before. After all, why would you pay $400 for a product when you can get the product at least 20%-30% less from other shops?
People tend you use lots of schemes- tips and tactics to make huge amounts of sales on their websites. There are many using strategies and other different methods available on the internet. Of them all, providing coupons with discounts and voucher deals are one of the best few ways that keep your customer’s interests.
In this tutorial, we are going to show how you can create WooCommerce coupon codes using WordPress.
The past 10 years have been revolutionary for the world, especially for the digital world. Over these years, the sector of Digital Marketing has seen amazing trends and innovations which is a primary reason why today it is the most dominant form of marketing in the corporate world. Many new technological advancements such as; AI, virtual reality, voice search, have introduced more modern and better solutions for Digital Marketing and each of these advancements have had a unique impact on Digital Marketing strategies!
60% of people now use voice search from the last year. (Source: MindMeld)
“The best kind of marketing doesn’t feel like marketing.” – Tom Fishburne
Semantic Search is changing the search engine landscape forever.
Do you remember the early days of searching on the internet? This was way before businesses and individuals started adapting for semantic search on WordPress and other websites. If you did not enter the exact term for what you were looking for, it was nearly impossible to get useful results. But nowadays we expect Google to give accurate answers irrespective of the accuracy of the keyword entered by us.
In fact, we are amazed on the rare occasions when the search engine fails to give us correct information. Have you ever thought about how this is impacting your website? The search engine giant is no longer interested in only the keywords used in your content.
Google has been using other factors such as semantics, page speed and the overall relevance of your content to finalize its position in related search results. Whether you run a website design company or business website you must know how to make the best strategy to take full advantage of semantic search.
Become a WordPress Amazon Affiliate expert and earn money easily.
Creating an Amazon Affiliate Blog using WordPress is not a hard task. However, Becoming an expert in WordPress Amazon Affiliate is not an easy task. But if you are into making big money, a zero investment, marketing-oriented Amazon Associates Program is can be a great start.
If you just want to know how I made $75K using Amazon Associates Program and WordPress, skip and read from here. But I would recommend you to read my whole journey.
Amazon is already a big name in the marketplace, winning over a large customer abase. With a vast product line, the fact that many bloggers and large firms opt to sell their products through it is no surprise.
The Amazon Associates Program is a referral program where you can get a commission of 4-10% from any Amazon generated a sale on the advertisement of any products (on Amazon).
If you want to provide a great user experience to your users, your site needs to load fast. Without a fast loading website, your website will not be #1 on Google. If your audience moves away from your website before it is fully loaded – you are not going to get top search engine rankings magically. Slow sites can decrease your business’s conversion rate.
That is why there are thousands of WordPress speed optimization services that exist in the industry. These WordPress speed optimization service providers can cost you a fortune. WordPress speed optimization services can cost you from a mere $25 to thousand bucks depending on the quality, hosting services providers, premium plugins and more. Professional services will always cost you, but they will ensure a great above the fold experience. In this article, we are discussing how you can optimize WordPress speed on your own for free.