MonsterInsights is one of the most popular Google Analytics Dashboard plugins for WordPress. You don’t need to hire a developer or know any code because it will help you connect to Google Analytics quite easily.
MonsterInsights will allow you to do sophisticated event tracking, eCommerce tracking, form tracking, custom dimension tracking, and more.
Is A Google Analytics Dashboard Plugin Really Necessary For You?
No doubt, Google Analytics is a powerful tool but the data can be overwhelming if you are not an expert. And without expert knowledge, it will be difficult to use the valuable data you are being provided with.
And what’s the point of analytics if you’re not using the data to improve your site?
Also, an efficient analytics plugin will help you understand-
- understand what topics and formats your audience likes best, so you can create more of it
- see how people find your site, so you can focus your efforts on the marketing tactics that work
- set and track your conversion goals, so you know how to improve and optimize your site.
An expert Google Analytics user can do this work without a plugin, but an effective plugin will give you all that information at a glance, making analytics easy even if you’re a beginner.
Basic Features of MonsterInsights
Let us look at some of the powerful features of this plugin.
- Quick and Easy Setup – Easily set up Google Analytics for WordPress with just a few clicks (no coding needed)
- Real-time Stats – See real-time stats inside your Google Analytics dashboard.
- Universal Tracking – Get better insights with Google Analytics’ universal tracking.
- Google Analytics Dashboard Plugin – See the stats that matter from right inside your WordPress dashboard.
- Ecommerce Tracking – MonsterInsights lets you add Google Analytics tracking for WooCommerce and Easy Digital Downloads store
- Ads Tracking – Track your Google Adsense ads with Google Analytics
- File Download Tracking – Enable file download stats with just a click
- Link Tracking – Track your outbound link clicks with Google Analytics
- Events Tracking – Track custom button and banner clicks with Google Analytics
- Custom Dimensions Tracking – Enable Google analytics custom dimensions tracking for WordPress
- Author Tracking – See who’s the most popular author with Author tracking
- Popular Post Tracking – See which blog post and section is the most popular
- Custom Post Type Tracking – Track the performance of your custom post types
- Referral Tracking – See how visitors are finding your website to better focus your marketing efforts
- Performance Tracking – Control the performance rate and sample rate for your Google Analytics report
Apart from having a free version in the WordPress repository, it has three pro versions for the ones who want additional features. At the time of writing, they have cut down their pricing to about 50% on all their plans.
For marketing and web development agencies to speed up their flow.
For eCommerce sites and businesses who want huge results, fast.
For small businesses and publishers who want to do more.
Some Pros & Cons of MonsterInsights- The Best Google Analytics Dashboard Plugin
Now, let us talk about the MonsterInsights Analytics plugin pros and cons.
- You don’t need to know any coding to set up the plugin
- Simple installation with WordPress
- The free version has enough functionalities to get you through
- The affiliate link tracking makes it easy for bloggers and affiliate marketers to track their affiliate links with Google Analytics
- It has a Google Analytics tool.
- The plugin does not place your WordPress analytics dashboard on the home page of WordPress.Instead, you have to find your new Insights tab on the sidebar and locate the dashboard there
- You can’t get statistics on individual pieces of content
- You will need the premium version to unlock all the relevant data to your sites.
MonsterInsights Plugin Lite vs Pro Version
If you are beginner then the lite version is ideal for you. Like we mentioned , the lite version has enough functionalities. It offers,
- Audience Report that helps you get to know your visitors in a whole new way
- Behavior Report that shows you exactly how people find your website, which keywords did they search for, who referred them, what did they click on your site
- Content Report that will show you stats on exactly which content gets the most visits
- ECommerce Report will show you all the statistics in one place
- Search Console Report will help you know exactly how well your website is ranking in Google.
Whereas the pro versions offer Custom Dimensions tracking, Page Insights so that you will get all the relevant details regarding your site, Real-Time reports that will help you get the detailed reports in time.
The Pro and the Agency version offers Priority Support for their users.
Checking Performance Of MonsterInsights
As you know WP Hive has the ability to perform extensive tests on plugins to find out the performance of that plugin. So, we put MonsterInsights through the test and found out how it performs.
As you can see the plugin is latest PHP and WordPress compatible. Also, it has no activation and resource errors.
Also, it uses less memory than 81% plugins and also faster than 99% plugins on page speed. It only takes 0.07% seconds to load.
You can also view the overall statistics of the plugin from here also.
Getting Benefited from MonsterInsights As A Beginner or Professional Marketer
If you own a site like an e-commerce store or a marketplace then this plugin will help you greatly. With real-time stats and analysis, it will help beginners to understand their site performances without being an expert in Google Analytics.
Whereas for the experts, it will make the job more seamless and error-free as they can combine their expertise with the features of the MonsterInsights plugin to make the site more powerful.
MonsterInsights Behavior Report shows you exactly how people find your website, which keywords did they search for, who referred them, what did they click on your site, and more.
The content report shows you exactly which content gets the most visitors, so you can analyze and optimize it for higher conversions.
You can combine this with the search console report and custom dimensions, this will help you achieve good SEO score and higher rankings.
We have covered most of the functionalities of the pro and the lite version. We can say the MonsterInsights plugin is one of the most popular Google Analytics Dashboard plugin for WordPress.
As we mentioned earlier it has the functionalities to take your website to the next level.Also,
- Easy & simple set up and navigation: It has simple and easy navigation and installation so a person who doesn’t know to code can easily set up and use it. It helps especially the beginners
- You don’t have to be an expert: It doesn’t matter if you are not an expert in handling all the data from the Google Analytics, this plugin will help you understand all the data to improvise on your site.
With all this together, this analytics plugin simply does a great job in maintaining your site performances.
The plugin has some issues
Sorry, pal! The plugin couldn’t pass all our tests. No hard feelings, right?
Minimal impact on memory usage The memory usage of this plugin is less than the average memory usage of other plugins on WordPress.org + 200KB. Check FAQ for more.
Minimal impact on pagespeed The impact of this plugin on PageSpeed is less than the average impact of other plugins on WordPress.org + 1000 milliseconds
No PHP errors, warning, notices WP Hive automated test found no PHP error while activating this plugin on our server
Latest PHP 7.4.8 compatible WP Hive automated test found some warnings/errors while testing it with the latest version of PHP. They may/may not cause any issues. You are advised to test yourself
Latest WordPress 5.9.2 compatible WP Hive automated test found that the plugin may not be fully compatible due to PHP warnings, latest version of PHP\'s compatibility. However, this is an automated test and plugin maybe fully compatible. You are advised to test yourself
Optimized database footprint The plugin creates less than 50 database tables
No activation errors WP Hive automated test found no activation error while activating this plugin on our server
No resource errors WP Hive automated test found no resource error/s while trying this plugin on our server
Frequently updated The plugin was updated at least once in the last 90 days
Ratings on WordPress
Downloads This Week
Ago Last Updated
About Google Analytics for WordPress by MonsterInsights
Google Analytics Plugin for WordPress We believe that it’s easy to double your traffic and sales when you know exactly how people find and use your website. MonsterInsights shows you the stats that matter, so you can grow your business with confidence. With over 2 million active installs, MonsterInsights is the most popular Google Analytics plugin for WordPress. At MonsterInsights,....Read More >>
- Average memory usage is402.7 KB
- This is less than58%plugins
- Average page loading time is increased by 0.1 s
- This is faster than99%plugins
Speed Test Benchmark Learn more how we collect the data
- Before plugin activation
- After plugin activation
Memory Usage Benchmark Learn more how we collect the data
- Before plugin activation
- After plugin activation
Plugin Version Usage
PHP Compatibility Issue
- The plugin has not been properly activated on PHP 7.4.8. It may not work.
WordPress Compatibility Issue
- The plugin may not be fully compatible with WordPress 5.9.2.
Read more how WP Hive determines this data.
Awards & Achievements
Most Downloaded of All Time
#8 in Most Downloaded of All Time
Most Downloaded of All Time
#9 in Most Downloaded of last week
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Pros & Cons: This is a review from the Editorial staff of WP Hive for test purposes. We are sure the plugin made it with good heart for WordPress users and we want to encourage his/her efforts by the first review.
Overall:The plugin should be working great. Even if it does not, we respect the time and effort. If you are using this plugin - leave a review with more information.