8 Best Blogging Practices to Increase User Engagement 
Top-rated bloggers don’t only have excellent writing skills, they also take responsibility for their content performance in search engines. Over the years, they have learned one simple formula – you have to write while focusing both on the people and search engines.
Everyone is a writer these days. Blogging and content writing is one of the most popular professions now. Despite the demand recruiters sometimes fail to find bloggers fit for their purpose as they lack the best blogging practices. So here we are with a checklist that you can follow if you are looking for a career in blogging.
37% of marketers say blogs are the most valuable type of Content Marketing
8 Best Blogging Tips to Increase User Engagement
Here we are listing the top 8 best blogging tips to increase user engagement.
Having Strong Research Skills
Research skills are considered absolutely vital if you want to practice the best blogging practices. A reader wants to know in depth. If your article reflects that you hadn’t researched, giving wrong information on an article, the reader will not come back to your website the next time.
Each human being should have minimum research skill. Content writers or bloggers are especially required to have strong research skill. This is because they are assigned to inform people about things they don’t know or have little knowledge about. Again to know which are the best fit for your content is also necessary.
Bloggers also have to present a hard subject in an easy manner. So if you do not know about a certain subject adequately, you can’t explain them in simpler words. This is why research skill one of the best blogging practices. Strong research skill is an essential skill that you need to increase user engagement.
Showing Command Over Language
When you are writing you have to have a clear concept on what you are doing. This is where comes the necessity of command over the language. You must know the language best in which you are writing. This way you can catch the expressions better and you can deliver them better.
A critical thinker does not mean you have to write critically. What critical thinkers do at their best they see things critically analyze them and present them the way readers can digest.
Being a critical thinker allows you to better word your thoughts, making a paragraph more concise and usable.
Key Questions to Ask
(a) Why? Who says?
(b) How does this work? How often?
(c) How reliable is this information?
(d) Is this true? Why? Why not?
It’s difficult to measure the level of critical thinking in a writer which is one of the challenges in recruiting a good writer. You need to unleash your power of thinking out of the box to land your dream writing job.
Providing value is one of your marketing strategies. This is also one of the best blogging practices. When you provide certain values into your writing your readers will also think about it.
To express yourself clearly, you need a good active vocabulary. You have to connect with your readers with their form of language.
Tip: When you learn a new word, try mastering all forms of that word and the prepositions that are used with the word. For instance, when you are learning the word “depend”, make a note of to depend on, to be dependent on, a dependant. Learn the usage and meaning of the word with a preposition.
SEO Know How
In the digital marketing world, a content writer must know to organize the blog in such a way that Search Engine Optimization or SEO gets the beauty of the article. You should know to make your content google friendly.
As a blogger, you need to have a fundamental understanding of search engine optimization (SEO)
You should learn to use keywords properly, adding an attractive meta description, adding tags properly, adding image name, alternative image tag are just few techniques you can follow to improve your SEO. [Also read: Ultimate WordPress SEO Guide | 19+ WordPress SEO Tips
If you do these things properly, this will help you in ranking better as it is the most crucial task nowadays. Using proper SEO is considered as one of the best blogging practices nowadays.
You must be persistent. The entire process of writing a blog is like designing. To make the design successful you have to be persistent. Accept the fact that you won’t be the best from the beginning.
You have to be open to criticism. This way you will be able to learn about your drawbacks and improve them.
Having Love for Reading and Writing
Have you been wondering how love for reading and writing can be considered one of best blogging practices? The thing is when you are a writer you have to know the trends of current times and of past. Besides regular writing, if you keep reading blogs of all times this will add insights into your writing.
Not only blogs, but you should also read novels, fiction, and non-fiction regularly. All these you let you know other styles will be a resource to you. This rich resource will show in your writing. This is a very effective way to improve your writing.
Wrapping Up on Best Blogging Practices
One of the most fundamental questions: So, should you create content for Google’s search bots or human readers?
Well, why not both?
Both are equally important to increase your chances of getting found in search. As search engines have gotten smarter, writing that pleases people and satisfies spiders is not that far apart, if at all.
Yes, optimizing content for search engines is essential but you must also remember the end gain. That is; A human being reading it, enjoying it and taking a strategic call to action.
So, if you are a blogger and had been confused for a long time with your performance, these are the tips for you to follow.
Product Manager by passion & profession. Lead Product Manager at weDevs, former PM @ Poptin. Passionate about writing & tech. He's an advocate of Human-Centered Design and believes that websites and the tools used to build them should be well crafted, intuitive, and accessible. Cyclist. Reader. A WordPress ninja 🥷, HCI expert & a design thinker 💡