Learn how to create a news website in WordPress within minutes with our beginner friendly tutorial. (Bonus: 7 awesome WordPress newspaper theme recommendation at the end).
You will see hundreds and thousands of newspaper sites around you. But people are always eager to get real news and new thoughts. If you want to create a news website using WordPress, follow our step-by-step tutorial.
A good newspaper, I suppose, is a nation talking to itself. –Arthur Miller
Journalism is a great profession. Writing capability is also a divine gift. Today it’s easy to reach people with the news and views by just creating a news website. Treat the technological advancement as a reward. Go ahead with your efforts and a creative team of writers.
Webflow and WordPress both are popular website builders. You can create a visually stunning website using either of the builders without writing a single line of code. But which one is better?
An unwise move of not choosing a better website builder can cause you a slow-loading site or site crashing. A study shows that,
pages that load within two seconds have an average bounce rate of 9%, while pages that load in five seconds see their bounce rates skyrocket to 38%
So, before starting building your site, you need to know the answer – which website builder is gonna be your perfect choice.
To find out the answer, we have arranged a head-to-head battle between Webflow vs WordPress. So, let’s see who wins the battle and eventually perceive our answer.
Webflow vs WordPress: Parameters to Compare
These are the parameters that we have fixed to compare WordPress vs Webflow. We have spent hours examining each of the parameters and eventually reached at our verdict on which one is better between these two website builders.
So, at first, go through this list of parameters and then we will make our deep dive.
Note: We have given our recommendation between WordPress vs Webflow at the end of this blog. So, don’t forget to check that after getting finished with this head-to-head battle.
1. Market Share
WordPress was launched back in 2003. And Webflow was launched in 2013. So, there is supposed to be a huge difference between their market share. But the question is how much! Let’s find it out.
WordPress Market Share
WordPress is open-source and free software. It means anyone can download and use it to create websites to make their online presence. This flexibility makes WordPress more popular than any other website builder.
Now, WordPress powers more than 40% of the internet. That means it is used by more than one out of every three sites around the world.
Moreover, it remains by far the most widely used CMS (63.6% market share) on the planet, far ahead of its main competitors. In total, it is estimated that more than 27 million sites on the web are running WordPress.
Webflow Market Share
WebFlow is like a canvas for web designers. You can design your website easily using its drag and drop builder. So, there is no need to be an expert in coding for building websites.
In total, Webflow is used by 0.3% of websites worldwide. And if we think about CMS market share then it covers 0.5% of the CMS market.
So, it is clear that WordPress covers a lot more of internet than Webflow.
2. Ease of Use
When you have to choose an option over another between WordPress and Webflow, ease of use is a crucial point to check. You are not going to choose a platform that will make you frustrated while using that platform.
WordPress Ease of Use
The first step to use WordPress is to install it on your localhost or cPanel. If you are a very first-time user of WordPress, you need to know how to install it.
After getting to know about the installment process, you should not face any difficulties with further installations. After all, it’s a fairly easy procedure to install WordPress.
After installing WordPress, you’ll get a fresh dashboard to start your WordPress journey.
The main admin menu for WordPress can be found on the left-hand side of the admin area. Everything can be controlled from here, including posts, pages, themes, plugins, and settings.
You can install any WordPress plugin from the WordPress repository. There are thousands of free plugins available. You can choose according to your requirements.
You can create new pages or blog posts for your site using WordPress visual editor called the block editor. You can create your pages and customize content using blocks. This allows you to make beautiful layouts without ever writing any code.
There is no installation process of Webflow. You just need to enter your email, desired password, and name. You will then be asked to answer a few questions about your technical experience and the type of website you want to create.
Everything related to publishing content can be found in the Webflow Designer. This includes your website design, pages, CMS collections, and eCommerce products.
Blog posts, categories, projects, events, listings, and other types of content can be created using CMS collections.
If you have never experienced Webflow Designer, you may face some complications. But there are video tutorials to help you out. The best way to get started with Webflow is to use its premade templates and seek help from the video tutorials if needed.
In the dashboard area, you can configure website settings, hosting, billing, SEO, backups, integrations with third-party services, and more.
Webflow is made for designers and developers. If you are a content publisher, then you may miss features that are quite common among other CMS platforms. This includes post types, categories, tags, discussion, comments, etc.
3. User Interface and Templates
Both WordPress and Webflow come with easy to use user interface and numbers of premade templates. Having said that, who provides the easiest user interface and more amount of templates is what we tried to find out.
WordPress User Interface and Templates
WordPress interface is just like a drag and drop editor. You can drag any block or add from the left side menu and drop it to your editor to edit the block as per your need.
Apart from WordPress built-in editor, there are a few popular editors like Elementor, Divi, and Beaver that you can use easily integrate and use with your WordPress dashboard.
As WordPress has the largest community of website owners and developers online, you have access to a huge collection of free and premium themes and plugins.
There are around 4,000 free WordPress themes in the WordPress themes directory and thousands of free and premium designs are available from third-party developers.
You can install themes listed at WordPress.org directly within the admin area and third-party themes can be uploaded in ZIP format.
Webflow User Interface and Templates
Webflow Designer (interface) is filled with lots of settings, functions, dots, symbols, and many more. You can use premade layouts to construct pages in seconds and the structure of the page can be viewed using the built-in navigator.
All you have to do is click on a part of your page to change its design, size, colors, and more.
Interactions are an awesome feature as they let you set triggers for certain actions. For example, you can animate an element when a visitor hovers over a part of the page or when they are scrolling.
Webflow offers limited (around 100) but yet powerful templates to choose from. For each template, you can see a description, screenshot previews, and a list of features. Templates can be previewed in the browser or within the Webflow Designer.
4. CMS Functionality
Content Management System functionality includes the flexibility of creating and publishing contents right from your dashboard. Both platforms help you to create and manage contents but their working procedures are different.
WordPress CMS Functionality
WordPress is a true content management system. You can add as many posts, pages, users, or images as you need. WordPress can get a little bloated as you add more plugins, but there is no denying that it’s one of the most powerful and most flexible solutions available online.
Whenever you want to create and publish rich media content, you just need to choose the block and edit it as you need. It gives you full freedom to writing, editing, updating and managing content, adjusting SEO settings, uploading images, integrating social media files, etc.
Webflow CMS Functionality
Webflow allows you to easily add pages and assign them to folders. For each page, you can define the title, page slug, and SEO settings. Pages can also be password protected.
It enables you to create content easily but it can be a frustrating experience if you are writing a long article, especially as text formatting options are limited to bold, italic, and inserting links.
Another problem is that every Webflow website is limited to 100 pages. Although the CMS collection items such as blog posts, menus, and portfolios don’t count as pages. But, definitely, it’s a limitation.
5. Security and Maintenance
Security is a big concern while you managing a site. Getting your site hacked is a experience no less than a nightmare. Both WordPress and Webflow have some vulnerabilities and strengths in the security and maintenance phase. Let’s check it out.
WordPress Security and Maintenance
It’s a fact that WordPress is the most hacked CMS in the world. But it is also above all a victim of its popularity. Of course, a CMS with a 1% market share will suffer fewer attacks than one with more than 60%.
Though the WordPress core is very secure, the third-party themes and plugins that you overlay on it, webmasters’ bad practices, and lack of software updates can get your site affected.
In terms of security, Webflow does a pretty much good job. It automatically activates an SSL certificate on each of its installations. This certificate allows your site to pass through HTTPS, a protocol that secures the connection to a website.
Moreover, you don’t have to worry about updates and maintenance: the tool takes care of it for you.
As Webflow doesn’t allow you to use any third-party plugins. So, the chances of being hacked a Webflow website is lower than WordPress. It also automatically backs up your site, which you can restore at any time.
6. SEO Optimization
When you’re thinking of creating a CMS website, SEO optimization is a must to get traffic to your website. Webflow will give you the opportunity to optimize SEO without using any third-party plugin.
On the contrary, WordPress needs a plugin to optimize your website for SEO. Let’s check the procedures of how they work.
WordPress SEO Optimization
Though you will need an SEO plugin to optimize your WordPress site, but using an SEO plugin you will get extensive features for SEO optimization.
It will let you optimize the URL, title, meta description, alt tag, internal and external links, keyword stuffing, and other crucial settings to get ranked on the search engine results page (SERP).
How well WordPress is in SEO optimization? Here is an example. If we search “WordPress vs Webflow” on Google, almost every ranked article belongs to the WordPress site.
Core WordPress is automatically optimized for SEO. our recommendation is to use an easy-to-use SEO tool to make your site more optimized for SEO and ensure top-ranking on search engines.
Webflow SEO Optimization
“Improve your SEO, without plugins” – Webflow.
With Webflow, you can natively edit very important SEO tags, such as title and meta-description tags.
It is also possible to make Open Graph settings, adding a title, a meta description, and the URL pointing to your image.
Moreover, Webflow is able to automatically generate the sitemap of your site. It also lets you control the creation of 301 redirects and a Robots.txt file.
7. Addons and Integration
It’s quite impossible to get all the features that you want to get for your website from a single website builder. That is why it allows third-party integrations. Let’s find out how Webflow vs WordPress handle integrations and add-ons.
WordPress Addons and Integration
WordPress is famous for its flexibility to allow third-party addons and integration. WordPress has over 57,000 + plugins. It may exceed on the basis of premium plugins.
The features offered by these plugins include everything from security, backups, SEO features, installing Google Analytics, and contact form, etc.
WordPress invites all the third-party tools and services which may help growing businesses.
Apart from this extensive list of plugins, you can also choose third-party addons to your site if you need them. It works seamlessly with your WordPress website
Webflow Addons and Integration
Webflow also allows third-party integration. But the amount of third-party integrations is comparatively fewer than WordPress. Most of the integrations require you to follow the demo tutorial in order to connect them to your project.
The integrations may also affect negatively if you switch hosting service. Such as, the new hosting may not support forms and you will need to find ways to fix them.
8. eCommerce Opportunity
If you want to sell online products, creating an eCommerce site is a must. You can turn your website into an online marketplace in a few clicks using both WordPress and Webflow. You just need to know the right procedures.
WordPress eCommerce Opportunity
Using WordPress, you can easily create and manage an online shop or marketplace. For doing that, you will need an eCommerce plugin like WooCommerce.
WooCommerce is the most popular one. Of all the online stores on the web, WooCommerce powers 28% of the total. It is easy to use and reliable. Not to mention, it’s FREE.
Like WooCommerce, every other eCommerce plugin has a free version, so you can create an eCommerce website freely using this plugin. And needless to say that you can go for the pro version anytime when you feel you need more features.
Webflow eCommerce Opportunity
Using Webflow you can also run an online shop or marketplace easily. For doing so, you will need to buy Webflow pro plan. Plans start from an effective rate of $29 per month.
Webflow gives you complete control over your website. All the pages are equally customized either it’s the product page or checkout page. It also lets you accept payments from over 200 countries using credit cards, Stripe, Apple Pay, Google Pay, and PayPal.
Though Webflow is an interesting eCommerce option, WordPress remains the most popular website platform for shop owners.
9. Support System
Support system is important. Because everyone from veteran to newbie may need support while using these website builders. So, when you need help, how would you approach them? And how will they respond to you? Let’s find out that.
WordPress Support System
WordPress offers different approaches for its support system so that users never feel alone.
You can ask anything and everything to the WordPress forum if you have any queries to sort out.
Apart from these, there are some renowned communities where you can learn about WordPress. We know asking something in front of thousands of people like a WordPress forum may make you shy if you’re a beginner.
To help you out from this situation, there are some close communities where you can ask everything and there are experts who can answer back to your queries. So, you can join;
Here is our last but not the least point – pricing. When we want to start our business, we try to minimize the costing especially if we are about to start our first business. Let’s compare the costs of building a website with Webflow and WordPress and what are your options to keep the costs down.
Be clear of one thing that WordPress is completely free to download and use. You can download WordPress from its official site as many times as you want without paying a single penny.
However, you’ll need a domain name and hosting plan to get started with a WordPress website. You’ll also be paying for any premium plugins, themes, or any third-party service you may need for your business.
You can kickstart your WordPress website-building journey by seeking help from these definitive guides.
Webflow offers a limited free version that allows you to make your website and host it using a subdomain with Webflow branding. If you want to get the fullest of Webflow, you will be needing to buy its pro plans.
Webflow comes with 2 different pricing plans.
Site Plans: This one is priced per site, allows you to use your own domain name (domain price not included), and is priced based on the type of site you want to make. They are divided into Basic, CMS, Business, and Enterprise levels. Each level increases your account limits and adds new features.
Account Plans: It allows you to manage multiple websites as projects, you can host them with Webflow, or download the code and host them elsewhere. However, things like forms and eCommerce checkout may not work if you export the site code.
The starting cost of Site plan is as low as $16 per month. The eCommerce plans start with $29 per month.
Webflow vs WordPress – Comparison Table at a Glance
0.3% of the Internet & 0.5% of Total CMS
40% of the Internet & 63.6% of Total CMS
Ease of Use
User Interface and Templates
4000+ Free WordPress Themes
100+ Free Templates
Security and Maintenance
Addons and Integration
57,000+ Free Plugins
Very Limited Free Integrations
Both Free and Pro
So, What’s Our Recommendation- Webflow or WordPress?
If we take a close look at the above points that we have discussed elaborately, we can confidently say that WordPress is a way better option than Webflow.
WordPress comes with more design options, flexibility, support, eCommerce options, and all of this at a lower price.
On the contrary, Webflow was created specifically for web designers and developers who want to bring their ideas to life quickly, aesthetically, and in responsive design. However, it has limited CMS features, flexibility, integrations, and support.
Not mandatory that our recommendation will match with your one. You can freely share your feedback and opinion through the comment box below, doesn’t matter, if it doesn’t match with ours. Thank you.
It’s not every day that you can create content that stands out among the rest. One single content like that can outperform a hundred ordinary ones.
So rather than creating more and more ordinary new content every day, isn’t it better to recreate contents that are already proved to be share-worthy? We think you already know the answer to that question.
Today we will let you know the ways to utilize your best content to a hundred percent by recreating them, in a lot of different ways. This is the ultimate guide to content repurposing and how it can help get the best out of your content.
We also have a bonus for you in the end – 5 Great examples of content repurposing that will inspire you to start doing it from today!
Why Should you Repurpose your Content?
What if you know that one of your content has a greater chance to perform well even before you publish it? This may happen when you decide to start repurposing content, as those content are already proven to perform well.
So there’s two major reasons for repurposing content.
Greater chance of success: As you will mostly choose your popular contents for repurposing, there’ll be a better chance for that content to perform well in the new format as well.
Content repurposing is a great way to utilize your popular content.
If you’re still unsure about the benefits of content repurposing, let us tell you a story.
Internet Business Mastery was a popular podcast, ran by Jeremy and Jason. They also had their individual blogs. On their podcast, they ran an experiment where they read and recorded their most popular blogs. Those podcasts (or audio blogs) saw 60-100% more downloads than their regularly featured podcasts.
Yes, that is what you can achieve through content repurposing.
Now, if the term “content repurposing” is something new to you, let’s take a jump back to the definition before showing you the most effective ways to repurpose your content.
So, What is Content Repurposing?
If you are someone new, it’s easy to get confused between content repurposing and content republishing. However, they are not actually the same.
Content repurposing means the process of making different versions or formats of a content by using the same or some elements of the existing content.
For example, you can take a popular blog post from your site and make a video using the same information. In that case, you don’t have to do any extra research while making the video, as all the information you need is already scouted.
How to Find Contents that You Should Repurpose?
Every content that we develop has a specific goal. When you decide to repurpose content, we will once again have to find the goal of the campaign. If you know what product you are trying to sell, or what you are trying to achieve, then choosing the right content for repurposing becomes very easy.
However, there is a set of ways to find repurpose-worthy content. Let’s have a loot at those.
There are some contents that never become old. They are always relevant and thus we call them evergreen or timeless content. Evergreen contents are perfect for repurposing. Why you ask?
It is because evergreen contents are always popular, so your effort will be duly appreciated even after a long time.
Another reason to choose evergreen content is that they require less modification or update, to it takes little to no further research before you can start converting them into another format. It’s always nice to get a head start, right?
Analyze and Find Your Most Popular Contents
It is the easiest way to find contents that you should repurpose. Your most popular contents are your asset that needs to be in front of more people, and there is no better way to do that other than repurposing them.
Depending on the type of content, there are many tools that will help you find your most popular content. Google Analytics and YouTube Analytics are two of the most used tool to find the most popular blog and YouTube video content.
Here’s a sample landing page report from Google Analytics showing the top pages of a website. From here, you can easily handpick the blogs that are most popular and relevant to your campaign goal.
1. Republish Your Existing Content to Get New Readers
Let’s start with the easiest and most used content repurposing strategy. Republishing is publishing your existing content in the same format with additional information or targeting a new group of audiences.
For example, let’s say you have a popular blog that you want to republish. You can add new information to the blog, update it to cater to a larger audience.
2. Repurpose Content For Guest Posts
Guest post is another way of content repurposing method that can help you reach more people with your existing content. Just by republishing with some minor changes on your popular content, you can reach a whole new array of audiences, if you do guest posts with them. Alex Turnbull from GrooveHQ reached more than 1 million people by guest blogging. Imagine how many you can reach with your contents that are already proven to be crowd-pleaser?
Moreover, guest posts are a great source of generating backlinks. And repurposing your old content is by far the easiest way to make some guest post up and ready in no time.
3. Split Your Content into Pieces
Another great way of repurposing a content is by simply splitting them into smaller bits. For example, long content like a blog might work great on your website but can fail miserably on platforms like Facebook. So what you can do is take a popular blog from your website and post only a small and highly engaging part on Facebook and couple it with an image, and you got the perfect mixture for success!
The same can be told about videos, as longer ones are often the most favored by YouTube audiences and get more YouTube views but they are not much popular by the Twitter or LinkedIn audiences. So splitting down your popular videos into some engaging pieces and posting them on social platforms can help you reach more people.
4. Turn your Articles into Videos
Not everyone likes to get their information in the same way. Some people like to read while some prefer videos. The more formats you can convert your content into, the better. However, turning your popular articles into videos surely yield greater result than most of them.
Making a script from a blog is fairly easy, once you start on it. As blogs cover information in a descriptive way, what you can do is break them down into small bullet points and give a summary to all the points taking your info from the blog. Next up, shoot the video and upload it on video and social media.
How do you like the double reach with the same content?
P.S. Same can be done in the opposite direction as well. Yes, you can also turn a blog version of your popular video and get similar result.
5. Make Podcasts from your Text Contents
Another way you can use your existing article or text content is by making a podcast. If you haven’t noticed, the popularity of podcasts, be it business podcasts or general, is rising all over the world. So making a podcast from a topic your blog readers liked can also bring you a similar response if you make a podcast discussing the same topic.
So what’s stopping you from making yours?
6. Turn Group of Contents into an eBook or Online Course
When you are done creating a lot of contents in a certain genre, it is a great way to utilize them by turning them into an eBook or Online Course. Making eBooks from your text contents is particularly a lucrative way to repurpose your content. As not only that your content will reach more people, you will also have the chance to earn some extra bucks selling it.
The same goes for online courses as well. People like taking online courses and you have the resources, perfect reason to start repurposing your contents into an online course, don’t you think?
7. Make Infographics, Quotation Image Using Your Articles
Let us tell you a fact. Did you know, our brains can process a visual content 60,000 times faster than text? Well, apparently it does.
So it’s not really that hard to suggest you to make images from the most notable part of your text contents. Two of the most popular way to represent your blog into images are infographics and quotations from your blog.
Once you are done, share the image on social media and experience the magic.
5 Great Examples of Content Repurposing
Many people have seen tremendous results from content repurposing. So we thought of sharing some of the most prominent handpicked examples of content repurposing.
Aladdin Happy’s Amazon eBook Masterclass
Aladdin Happy, one of the most famous Growth Hackers, used to publish growth hacking ideas on GrowthHackingIdea.com. For his first amazon book, he decided to republish his existing popular contents and filter out 101 of them to feature on the eBook called “Top 101 Growth Hacks”.
The book was highly popular. So much so, that people who subscribed to his invite-only service from Amazon become paying customers at a 2000% greater rate than subscribers from any other channel.
Backlinko’s Story of Social Reach from Case Study
Brian Dean of Backlinko received a great case study from a user. Promoting the case study on its own didn’t seem to be an effective plan, so he decided to add it to an old post and promoted that updated content instead. The updated content with the case study saw a 111.37% increase in organic traffic.
Copyblogger – Why Not Turn it to a Presentation?
Copyblogger’s innovative writers are renowned to write some of the most engaging contents on many topics related to marketing. They also follow the strategy of repurposing content very seriously. One such example is the blog, The 3-Step Journey of a Remarkable Piece of Content, which they transformed into a presentation and uploaded to SlideShare.
The presentation now has 95k+views.
SEMrush’s Success with Blog to Infographics
One of the blog posts from SEMrush, “Your Ultimate Social Media Checklist” was getting popular to their audience. To further utilize the traction they were getting, they designed an infographic based on the article and published it on Pinterest and a couple of other platforms as guest posts. The action performed great and boosted their brand awareness as well as brand expertise.
Buffer’s Bold Attempt at Repurposing Contents
This is perhaps one of the boldest content repurposing campaigns that you can come across. In 2015, Buffer announced the “No New Content” challenge. They announced, for one month they will not publish new content but repurpose the old ones by updating and converting them into different formats.
It still remains one of the best success stories of content repurposing, as, during the experiment, they were able to grow their organic search traffic by more than 4%. Moreover, their repurposed SlideShare presentations generated more than 100,000 views, while one particular post reached the Top 20 posts on Medium.
Get the Best Out of Your Content by Repurposing Them
As Neil Patel says, “Write Less, Promote More”. This should be the motto of every writer and marketer.
Create resourceful content and make as many versions as you can. Get your content to as many people as you can. Because ultimately, it’s not about how much content you can produce in a month or year, but how many people you can reach and help.
With repurposing, you can reach more people with the same amount of research. Repurposed content also has more chances to be successful than your regular ones. And if you have trouble finding content to repurpose, you can just pick your most popular and evergreen content.
We have covered the most effective ways to repurpose your content and some examples of successful content repurposing. So now, all you got to do is just start with one content and see the result by yourself.
When are you planning to start repurposing your content? Cause you know what they say, “The sooner the better!”
WordPress.com vs WordPress.org – Which one is better? 
WordPress.com vs WordPress.org – Which one is the best for you? This article compares WordPress.com vs WordPress.org, key differences, and how you can make an informed decision about using them.
It doesn’t matter if you are running a business or blog, or just a curious guy who is thinking about kicking off your blog. You do need to have a clear picture of both platforms to make the best use of them!
So What’s the Difference between WordPress.com vs WordPress.org?
WordPress.com and WordPress.org both are blogging platform. Yes, from the same company, yet they serve two different purposes!
Download WordPress to kickstart a new adventure. WordPress is currently the most popular open source CMS platform in the world.
Admit it, data is important. And in the next century, data will be as valuable as currency. Storing data is important. There are many open-source CMS platforms that help you to ease this task.
WordPress is one of the few Content Management Systems that won the heart of both developers and users. From only a simple blog it became the most popular web platform within a very short period.
WordPress began its journey as a simple web platform, smartly designed for the people who wanted to create basic blogs and host them on the internet. The first version of WordPress was created in 2003 by Matt Mullenweg and Mike Little.
Over time, it has grown into one of the most powerful and flexible tools for creating almost any type of website.
What is WordPress?
WordPress is a Content Management System (CMS) that lets us easily write, edit and publish content on the web.
WordPress is the most popular open-source CMS platform around the globe.It now powers more than 40% of the websites worldwide. More than 60% of websites that use a CMS are now built on WordPress. So the question nowadays should not be what is WordPress used for? It should be ‘How can I make my own Website with WordPress?’
WordPress is a platform you can use to build and maintain a website even with zero knowledge of coding. It enables us to customize each and every aspect of any web portal from our point of view. Moreover, page builders like Elementor, Beaver Builder, etc makes it even easy to design a professional WordPress within a matter of time.
Uniqueness of WordPress
An important thing you need to know about WordPress is that it’s an open-source CMS platform. It means the platform is freely available for anyone to download and modify, not restricted under copyright or trademark. Another exciting meaning of that- WordPress is developed and maintained by a dedicated community.
You should also know- WordPress is licensed under GPL. Which means- everyone owns it. You can take it, change it, and even sell it! You can download WordPress for free anytime you want.
Considering WordPress as The Most Popular Open Source CMS Platform
There are lots of reasons for choosing WordPress as your online platform. For you, here we are going to present some awesome features.
WordPress is so easy to use, design, manage and control. There is no need for you to be an expert on coding or developing. It’s almost totally a built-in solution.
It’s completely free to download WordPress.
WordPress is becoming more and more common to find the best hosting solutions for you. Their strong and wide databases will make your site super fast and provide the best support for your insights.
In WordPress, you can post a blog or customize that very easily by just 2-3 clicking. You can make unlimited pages whenever you need.
WordPress has the largest collection of themes and plugins for building and customizing your dream website. Many of them are free or you can get them at the lowest cost. Because it’s an open-source CMS platform.
WordPress is designed by its dedicated community and always under development to make it more powerful. You have a lot of freedom to use and interact with the software and can modify it in any way you can.
WordPress is highly flexible. You are free to choose any of the themes from hundreds and thousands available here or you can upload and design on your own.
The last and final reason for you that it’s simply the most popular. Many of the giant organizations and successful persons depend today on WordPress for their online presence!
What is WordPress Used for?
WordPress is used for many different scenarios nowadays. While initially meant for blogs, now you can build many kinds of websites with WordPress. From portfolios, business websites to multivendor marketplaces, you can build it all with WordPress.
There are lots of things you can do by using WordPress; not actually many things, but everything. It’s good to ask what you can’t! Take a look below- what you can do by using WordPress, with adding some plugins sometimes.
You can use this open-source CMS platform for just about anything you want to start and manage using an online platform.
How to Start Your Journey with This Awesome Open Source CMS Platform
Before starting you should know one more thing. WordPress has two different parental websites- WordPress.com and WordPress.org. WordPress.com is basically a blog hosting site and WordPress.org is for downloading the software you need.
Download WordPress for Free
To start, simply go to the homepage of WordPress.org and download the WordPress software for your personal device. Select and add a theme and extra plugins if you need. Follow the given instructions, it’s very easy.
Also, there are lots of tutorials and guidelines available for you on the net. You can learn and apply anything you need with almost no time!
A platform like WordPress has brought a revolutionary change in the world of the web. This open-source CMS platform made everything easy and simple. Today it’s just a click away to start your dream project and make it global! So stop hesitating and start your online journey within few minutes with WordPress.
Writing an engaging blog is not easy. The first hurdle you have to overcome is topic selection. If you pick a wrong topic you may start walking down the wrong path and it cost a lot before even you can realize it.
Unfortunately, there is no shortcut or magic recipe to develop better blog ideas for your website. Only detailed research and proper strategy can save your back. Instead of working with your favourite topic, you should focus on your readers’ preferences. It will help you to attract the right kind of visitors to your site.
The purpose of this guide is to prepare you to analyze topics in an organized way for your content plan.
Without further ado, lets elaborate the process on how to research blog topics that will not only increase your traffic but also turn them into your potential customers eventually.
Step 1: Build Your Blogging Strategy
A written blog content strategy will double your opportunity to get the success. It will turn your good blogs into really great ones.
60% of organizations with a written content strategy are effective, compared to only 32% of those with a purely verbal content strategy is effective.
Content Marketing Institute
You have to be strategic to stand out from the exciting content those have already published and ranked well on search engines. Remember you are not competing to produce more articles than others, your goal is to win readers’ attention.
This planning process is not complicated or time-intensive either. You have to go through the right path only to accomplish your goal. For instance, the blog topics for an eCommerce site will not be the same as your personal branding site. It largely depends on industry type, business niche, company goal, competitors activities, and others.
Step 2: Define Your Objectives
Having a clear goal to achieve will direct you staying in the right track. Start your journey with a “WHY”. So, how do you define your why…the goal of your blog. Ask yourself and answer. Do you want to-
Attract leads from outside of your local area, like from overseas?
Raise brand awareness?
Answers of these questions will help you to set your goal for your content plan. If you know what you actually want at the endpoint, then you can craft the blogs that fit that purpose perfectly.
Make it more precise by setting your goal specific and measurable. For instance-
Increase organic traffic by 30% in the first quarter
Get 20% more sales in a year
Improve the conversion rate of the website by 45%
Boost your email subscribers by 30% in 3 months
After setting your goal, now you can focus on publishing the exact type of content that will help you to achieve them. Hence, you can track the progress and match the output with your target easily after a certain time period.
In order to build smart blogging goals, use the SMART goal-setting template:
Step 3: Conduct Audience Research
If you can’t realize your readers’ pain points and give them the right solution through your blogs, then you will fail to attract their attention. That means you need to produce something that adds values to their lives.
Most of the companies have a clear picture of their customer’s demographic (who they are) but they are not aware of their psychographics (i.e. why they buy). For getting more ideas about your target market, you can follow the advice of Brad Smith-the content expert of Codeless.
Successful blog posts follow the old Problem Agitate Solution (PAS) copywriting principle. They begin by introducing the root problem reader’s are facing. Then they agitate those problems by digging into the symptoms and pain points. Finally, they present a solution (whether that’s an idea, tip, hack, or simply positioning their product/service as the solution).
In order to do it effectively you need to understand:
What you’re readers are trying to achieve
What’s preventing them from doing it, and
What’s going to happen to them if they don’t achieve it
Once you get your all answers through surveys, interviews, social media, or others then you will be able to create blogs that your readers actually want. These blogs will bring a better result for your website (more traffic, clicks, conversions, share, etc.).
Moreover, based on this information you can establish some reader’s persona to understand their needs and interests more deeply. Suppose you have a persona named Maria age 27. She has an online shop and struggling with the ranking of her site. Now identify what does she like to read that can help her in SEO of her shop. In this way, you can gather more details about your readers and plan for the blogs that your audience need or want from your website.
After getting the idea for who you are writing for proceed to the next step-
Step 4: Run a Competitor Analysis
It’s quite possible there are multiple companies are doing great with their content in your industry. Afterall around 2 million blogs are published every day, so it would be weird if there is nobody.
Following your competitor’s footstep can be an effective way to find out what’s working in the market. As similar brands have similar audiences to attract, so it’s natural that people who are reading their blogs are also the kind of people you want to be your readers.
You can use Buzzsumo to identify the popular blogs of your competitors’ site. Enter the URLs of your competitors and check which of their posts are shared most-
Also, figure out the word count of the blogs that get maximum share on social media. However, your target is not to copy their ideas. Your objective should provide something better that makes you different from others.
For beginners, ask yourself a few good questions:
What have they missed?
How can I add a unique flavor to my blogs?
Can I make them more relevant including personal experience & story?
Should I use statistics & data-driven approach to make it more realistic?
Are they really capable to solve the key problems my readers have?
Moreover, you can scroll through Quora to know about the questions people have around your niche. So, you can understand your readers more deeply and serve them better through your blogs.
Another good idea is to browse relevant subreddits. So that you can find out your target audiences’ queries and the posts other people are posting around that topic.
Use tools like Feedly and Flipboard to find out the latest content published from your niche. You can also subscribe to the top publications and relevant topics in your niche.
Bring all of these together to form a concrete content strategy for your business.
Step 5: Come Up with Blog Post Ideas
After going through the above 4 steps now you have at least some ideas in your mind about the blog topic. Once you know your goal, what content works best for you and who you want to reach, now its time to seal the ideas with great remarks.
In order to keep things interesting for your readers, it’s a great idea to mix up the types of content. Rather than creating only plain text, you can include other content formats as well. Such as-infographics, videos, lists, and others.
Studies and research papers
Interactive content: quizzes, polls, contest, personality tests, and so on
These content types are useful to explain your products or services widely. Also, a variety of content never let them get bored. Nevertheless, it will broaden their knowledge regarding to a specific niche.
Finalize each topic considering your main goal and readers persona. Prioritize your readers’ preferences to produce useful content for them. Go through these tips to come up with a year’s worth of blog post ideas.
Tip 1: Determine your pillar topics. Let’s think about the problems your readers are suffering from and how your products or services can solve them. By combining these ideas come up with a common topic that you can cover in your blog.
Product (or specific feature) > Specific user problem topic > Pillar topic
Suppose you have a plugin for creating an online marketplace with ease. Now-a-days people are also looking for some extra income source. Now you can write a blog on passive income where you can merge people needs and your plugin’s effectiveness together. And establish it as one of your pillar articles.
Tip 2: During competitor analysis, you have already learned about the topics you should focus on. So list down those ideas. Then expand your topic list using multiple sources like-
find out competitors’ keywords
follow the current trend of social media
If you have fan followers on social media or decent sized email list, then you can conduct a survey. So that you can discover what type of content your audience want to see.
Use Google Trends, enter topics you have generated by brainstorming and then check their trending status. You can figure out the related queries as well in this way.
Tip 3: Use keyword research tools to find out the key-phrases people use to find out the similar type of products or services you also provide. So that you can utilize those keywords into your blogs and improve the overall SEO of your blog. These tools also give you new ideas about your topic including search volume, ranking blogs, SEO difficulty, CPC rate, and others.
Our recommended tools:
Google Keyword Planner
Take the suitable keywords for your blog posts and generate ideas to explain the topics. For instance take the following analysis and generate some blog ideas like:
How to define Managerial Accounting?
What are the management accounting systems?
What is Managerial Accounting and How It Helps Managers?
Tip 4: Represent Popular topics with new flavor. With Google Analytics you can easily find out the best performing blogs of your website. Set your preference from there and sum up some ideas you can insert to your content plan. It would be a great idea to find out those blogs generated the most traffic from you. Then think how to elaborate those topics that can add more value to your readers’ life in present days.
Tip 5: Check out the comments you got on your previous blogs. So you can identify the queries of your readers and get the idea what they want to know more.
If you don’t get enough comments on your blogs then search for the similar type pf blogs who covered the same topic. As they also target the same group of people so you can understand their views by reading those comments as well.
Well, these are not the only ways to find suitable blog ideas for your business. There could be others ways to do so. But these are the proven tactics to generate a profitable plan. Hence you can bring a large number of traffic to your site and convince them eventually to turn into your permanent customers.
When you got all the ideas, now its time to assemble them one place.
Step 6: Add Your Content Ideas to the Calendar
Now you have got your goal, defined your target audience, learned about your competitors, and found the topic ideas you want to produce . Its time to create your calendar. Open a new spreadsheet template in Google Sheets or Excel.
Use multiple sheets to manage your editorial calendar. The first sheet of the calendar should be an overall plan and content blend.
Mix Different Types of Content
As we said above, use a blend of content that your readers find interesting. It is not just about content but also about formatting. Readers also get bored easily with same type of blog or presentation. So, mix your content plan with video tutorial, infographic, eBook, and others. However, it depends a lot on your niche.
Insert the type of content into your calendar and distribute the topics you have generated above under these sub-heading.
Use multiple colors to differentiate the topics and highlight the content types.
Number of Spread Sheet
It is better to use an individual spreadsheet for each month. You can use a sheet every six months if you want, but using one every month will make your job easier. In each sheet, you can put your necessary information such as what to do, when to do it, how to do it, what are the main keywords, purpose, opinion, etc.
Do not forget that people will work on this plan and you should consider the possible vacations in the editorial calendar. This will help you to get the job done on time. Depending on the type of business, you also need to remember when your audience needs what type of content the most.
Sketch Your Social Posting Lineup
To be thriving, you need to build a great content release lineup and stay as consistent as possible. You should set the deadline according to your audience availability and their desired solution.
Also, consider the time to promote your blog on social media. Find out through social media analytics the exact time of the week when you should publish your content and post them to get maximum response. Once you have a good idea put the time of weekly or daily posting in this calendar.
Add Content Idea in Schedule
You have to cite the content idea in the Calendar where you set a deadline to start, draft, and final submission. The schedule informs you what and when to do and who is responsible for that. Assign the task among your team members in a strategic way.
Be Thoughtful while Scheduling
Schedule your content in the days when you can get the most view. Like your target is to sell a beauty care products on your online shop. Now if you are writing about the beauty niche, you can put product reviews in the middle of the week and put beauty salon review just before the weekend. You can also schedule an educational blog at a particular time when it gets the highest hit. In short, define the deadlines and publish date following an organized time schedule.
Moreover, it’s good to put more information in the content heading along with your schedule. Such as-
Add some extra columns to measure the performance of your blogs after a certain time period.
Finally, your plan is ready for next one year. Now go according to this plan. But review it regularly, may be you need to update the plan with the evolving situation of the market.
There is no doubt, it takes a long path to find out the specific blog topics that your visitors actually want to read. But you have to spend time on it as its better to publish nothing rather than posting useless content.
Select the topics only that can add value to your readers’ real life.
Don’t work with a topic just because you see others make money working with it
Don’t pick a topic you are passionate about, but very few of others are
Don’t go with the topic, you have little knowledge or less experience about
Sometimes it’s like looking for a needle in a haystack. But we promise you if you can do this in the right way it will surely help you to attract a significant portion of your target audience. And bring fortune for your business with great sustainability.
But always remember, just because we love our posts it does not mean our readers will also love it. Sometimes a well-written blog also fails to connect with the audience just because of the wrong selection of the topic. So, keep patience and go through the steps we discussed in this blog.
Still have any queries regarding how to research blog topics for your content plan. Use the comment section below and share your thoughts with us. We will definitely attend you shortly!
In 2008, there was no Chrome. In 2021, Chrome now has a market share of more than 7o%. Chrome has always been one of the most feature-packed browsers that helped users to choose it more than just browsing websites. One of the ways Chrome achieved this feat is through the Extensions.
There are more than 190000 extensions in the Chrome Web Store
Therefore you can now get all sorts of features right in your browser. WordPress being one of the most used website builders, there are now many extensions built solely targeting this user base.
Today our article is about the best WordPress Chrome extensions that you must have in 2021. This is an always-updated list, so make sure to check it out from time to time, if you are a WordPress user and interested in finding some nifty extensions for everyday use.
Whether you want to check your grammar right when you are typing something on your browser window, or need to take the screenshot of a portion of the page, or even when you need to secure yourself by using a VPN, all of them have something in common.
Yes, all of them can be done using chrome extensions!
Here is a pie chart with chrome extensions per category. A huge list, to be honest. But a big chunk of them, specifically 24.9% is categorized to improve productivity, while 7.2% is categorized as developer tools.
If it weren’t for the chrome extensions, you would have to use individual app for all the features that we have pointed out here. This is how Chrome extensions helps us out with useful functionalities.
Even when it comes to WordPress, it has some exciting extensions to offer, and that is what we will cover in this article. Ready for it? Let’s start with the list then!
13 WordPress Chrome Extension that You Should Have as a Marketer
Finally, we are at the point of sharing the selected extensions. But you do have the chance to share any extensions that you like in the comment section, and if we think they are a must-have, we will add them to our blog.
So without wasting any further time, let’s get to the list.
1. WP Hive
Yes, we now have a chrome extension for WP Hive, and we have featured this extension on top of our list. Before you start raising your eyebrows, hear me out!
We are a team of WordPress enthusiasts and the reason behind building WP Hive was to help you find the plugins from tons of options and get crucial insights, which we were tired of doing.
If you are a WordPress enthusiast, or even someone who is remotely interested in what web technology is used to build a website, BuiltWith is an extension that you will surely love.
Using this extension, you can get to know the technology used to build a website. This includes whether the website is built with a CMS (i.e. WordPress) or not. If yes, which are the themes and plugins powering the website. All this information is presented in a very simple and intuitive way.
As you can see from the image, by clicking on the bw icon from the menu bar, you can get to know the technology behind the website you are currently in.
This is an extension that everyone should have, and if you are someone who uses WordPress as a medium to publish blogs, Grammarly is even more important.
Grammarly will help you with grammar, spelling, and even your spelling tone. It also helps you avoid errors in writing and suggest better words in a sentence. What’s more, you’ll get real-time feedback. Grammarly is available on Gmail, Google Docs, Twitter, LinkedIn, and of course on WordPress!
For a marketer, FATRANK is the kind of tool that you need every day. It helps you track the SERP ranking of a webpage or blog for a certain keyword. To get such kinds of functionalities in the browser is almost unbelievable, but thanks to this chrome extension, you can do that with ease.
Have a look at this image, where we checked the ranking of one of our blogs for a certain keyword, and it gives back the result in a flash.
SimilarWeb is a popular web traffic analysis tool. With this tool, you can get all in one website analytics & compare website traffic and performance. Which can help you with your future strategies.
And with the extensions of SimilarWeb, you can literally do it all without even leaving the website you are in.
6. WPADMIN : WordPress Site Manager
WPADMIN, known more by the name WordPress Site Manager is another chrome extension that you must need in 2021. If you own multiple WordPress sites, it can come in super handy.
This WordPress Site Manager lets you add multiple WordPress site credentials so that you don’t have to input the credentials every time. If you’re like us, you know the hassle of remembering and inserting the credentials every time, so this extension will surely come as a relief.
7. WP Sniffer
Ever visited a WordPress site and liked the design so much that you wanted to know the theme being used to design the website? Well, you’re not alone. We found ourselves in the same situation quite often.
This sniffer has a nose like a bear and can tell you the theme being used to build the website if it is built with WordPress. If it is available in the WordPress theme repository, you’ll also get the link to that. If not, the button will redirect to the Google search page with the term “Theme name + WordPress theme”.
(N.B: Some website owners disable the option to display the theme name, WP Sniffer will be unable to sniff the theme in that case, even if the site is running WordPress.)
Sniffing theme isn’t enough for you? Fancy another website’s font as well? Well, we hate to disappoint you, so here’s an extension to that!
WhatFont is an excellent extension for marketers and developers alike. This extension can find out which font is being used on a website. It will also help you get information about font size, weight, style, and even a link to the font.
Still not using the extension? Now’s the time to install it.
Ever visited a website and thought to yourself, whoa! I need some intel on that. Well, neither did we.
But as WordPress enthusiasts, we did felt the need to know the WordPress version in use for the site, if it has any vulnerabilities, which plugins & themes are being used, and who are the users using this website.
However, this free extension often fails to acquire the information, if the site owner block anyone from accessing these data.
With Keyword Surfer installed, every time you search something on Google, you will see the search volume of that term. Moreover, you will also get the related search keyword volumes.
As you can see from the image above, Keyword Surfer also presents some nice keyword ideas from time to time. Besides, article length and estimated monthly traffic for the domain is also something that can help any marketer.
Whether you are a content editor, marketer, or SEO specialist, you need this extension on your browser. Because of all the things, broken links are a kind of thing that you don’t want on your webpage.
And if you ever manually checked broken links on your website, you know how much of a hassle it is. Check My Links is your instant solution to this time-consuming problem.
Check My Links checks all your links and finds those that are going nowhere, which eventually hamper your ranking. Broken links are not something that you want on your site and if you are as tired of searching for broken links as we are, add this to your browser today.
12. Post to WordPress
Post to WordPress is a relatively lesser-known chrome extension, but we don’t mind that as long as it brings convenience for you.
With this extension, you can connect your blog and publish articles to it without even accessing your site. Once you are logged in to your WordPress site with adequate permission, all you have to do is insert a title, content, select categories (right from your blog) and tags and then publish your blog. You can also save the post to draft.
Beside that you can source images for the blog you are publishing from the page you are currently in. Pretty nifty, right?
13. Eye Dropper
We sniffed themes and font, so why not sniff the colors as well? Eye Dropper is an excellent plugin that helps pick out colors from a web page.
After adding the extension, all you need to do is hovering your mouse over a part of your page and you will get to know the color with codes at the bottom of the page. The plugin is absolutely free, so you can install this extension without thinking of spending a penny.
Behind the ever-growing popularity of Google Chrome, usage of extension is termed as of the main reasons. There are a lot of extensions that are available in the chrome web store right now, and with huge demand, the number of WordPress chrome extensions also increased. So we picked out the chrome extensions that we think are a must if you are a WordPress enthusiast, marketer, or even a web developer.
Got any plugins that you think deserves a shoutout here? Let us know in the comment below!
A comprehensive list of the top WordPress influencers!
WordPress is the world’s most popular Content Management System (CMS). One of the main reason of its huge popularity is its large community with users. Though the platform is simple and intuitive, but earning with it will require strong community connections, extensive research, insights, and resources. Among these users some are more experienced and have contributed a lot to the community. And you should follow them, isn’t it?
We would like to call them WordPress Influencers because of their achievements and affiliation within the WordPress community. Let’s take a look at the people you can follow on Twitter, Facebook or YouTube for News, Tips and Tutorial related to WordPress.
Content marketers from all around the world have been using content marketing as their main weapon to reach audiences and eventually profits. If you are failing to reach your audiences through your content marketing strategy, then it’s time to restructure your plan.
And, to help you to create a perfect content marketing plan, today, here we are with our 9 steps proven hacks that we have designed with our years of experiences.
So, if you’re struggling with your plan or you don’t even have one yet, keep reading this article to get your job done. Let’s get started right away!
Why Content Marketing Planning is Important
Your content marketing success solely depends on how you plan your content marketing strategy. If you can’t be able to create, manage, and execute a content marketing plan, your company growth rate will be at stake.
So, we can say that content marketing planning is undeniable if you’re serious at your business.
How to Create a Content Marketing Plan (9 Proven Hacks)
It’s true that the content marketing industry has become fiercer than ever before and this competition is not gonna be easier soon. So, you need to follow a proven content marketing strategy to keep fighting with your competitors. Here is our content marketing plan to help you out from this situation;
This is the plan that we have been following for years while creating a content marketing plan for our sites.
Step 01 – Set Your Content Goal that Conveys Your Business Purpose
You might be wondering what could be a content goal other than dragging visitors to your site. Yeah, that’s our ultimate goal. However, there are some more options to focus on. Like,
Improve customer experience
High conversion rate
Your content marketing plan should be created according to your content goal. For instance, if you want to monetize your blog, then an approach for lead generation won’t be working here. Whatever goal you have, you need to set that goal properly.
Step 02 – Study Your Audience to Know Their Urgency
If there is any secret behind the success of a content marketing plan, then it is the audience study for sure. You can’t expect a fruitful content marketing plan unless you know exactly who you’re targeting with your content.
Do research your audience and find out what type of content they are liking most and what type of problems your content can solve for them.
For researching your audience you can use Google Analytics on your site. It will help you to find out who your audiences are, where they are coming from, their activities on your site, how long they are staying, and many more things.
After having these extensive data of your customers, you should be able to find out your customer persona so that you can create contents that they are craving for.
Step 03 – Research Your Top-Matched Keyword that Aligns with Your Niche
When you’re on content marketing planning, then you must have a chosen niche to publish your article, right?
If so, now your task is to find out top keywords with a healthy search volume that will perfectly match your niche. Suppose you’re running a soccer site, publishing blogs on rugby will not be a good practice.
And, you don’t want to rely exclusively on a single keyword. To help Google understand your content, mix in related keywords.
To find out your top-matched keywords, you can have a growth hack session or brainstorming session with your team on a chosen day per week or month. It will help you to find out contemporary keywords along with topics.
Step 04 – Conduct a Content Audit on Your Site to Know the Current Position
If your site isn’t newborn and you have already published some blogs, then you must audit your own blogs to learn how they are performing. It will help you to determine which types and styles of blogs you should focus on.
Make such a category list that should reflect your top and low performing blogs, ranked and unranked keywords, top and low conversion blogs, impression and bounce rate, average time on blogs, and such kind of information so that you can identify either a track to choose or leave.
Apart from these, your content audit should also carry the output of how your visitors feel about the content you’re currently producing and how you can address their problems with your content.
This information will help you to understand your readers’ and subscribers’ priorities to create a successful content marketing plan.
Step 05 – Keep an Eye on Your Competitors to Track What’s They’re up to
Competitor analysis has always been a proven way to create and execute a content marketing plan succesfully.
Let’s face the bitter truth! You can’t be the master of all things as it’s quite impossible to follow and cover all the trends of the WordPress industry. Moreover, it’s an ever-changing industry.
Spying on your competitors will let you become just as good at content marketing plans as they are. Soon, with time, practice, and patience, you can surpass them in the race.
Step 06 – Create Top-Notch Contents that will be Referred as Resource
This is the point where you can’t compromise with quality. Okay, be honest! The marketing plan that we’re talking about can be followed by anyone. Literally, anyone can make a marketing plan according to their niche.
So, never compromise with the quality of your content to get the ball in your court. When you’re creating content, make sure you have a clear idea of what problem your content will be solving for your audience and what makes your content unique. That’s the way you can create top-notch content.
Step 07 – Make a Content Publishing Calendar to Keep Consistency
Consistency matters more than frequency! Yep, you have heard it right.
Let’s assume, you have published a top-quality blog that earned a good ranking in search engine results. Then you have taken an eternity to publish another blog. What might be happened? Well, your readers will leave your site and there is less chance to get back them on your site again. Apart from it, Google will mark your site as deceptive.
So, you must publish blogs following a calendar. Like, if you publish two blogs per week, then fix two separate days per week to publish that blogs. And, try to follow the same schedule to publish blogs continuously.
60% of marketers create at least one piece of content each day
You can maintain a newsletter to send your published blogs to your readers so that they won’t miss your blogs and realize when they suppose to get your new blogs every week.
Step 08 – Set Content Promotional Plans to Outreach Your Audience
You won’t get satisfying organic traffic unless you are an established and renowned marketer. Having said that everyone follows a content promotional plan though they are already managed to establish themselves as market influencers like Seth Godin and Neil Patel.
So as a startup and small company you must follow a content promotional plan. Your content promotional plan should consist of the following things;
Guest Posting:Allow guest posts in your niche on your site and make guest posting to other’s sites for creating your brand awareness.
Use Social Channels: Create and manage your company’s social channels to share your blogs regularly there. You should not only be using Facebook but you should also be using Twitter, Linkedin, Pinterest, and YouTube to promote your articles.
The most common content marketing delivery mechanism is social media, used by 87% of marketers
Step 09 – Measure Your Content Performance to Find out Where to Improve
Content marketing is valueless unless you monitor the progress of it. Let’s assume, you have just finished your content marketing campaign. After finishing the campaign, you are ready to start another campaign without checking the output of the previous campaign.
So, where are your insights? How do you know whether your campaign was successful or not? Do you even have any idea where to improve next time? How do you identify what type of content you should create?
To measure your content marketing progress, you need to set some metrics like page views, unique visitors, average time on page, ROI, bounce rate, engagements, and some other things.
Measure your content performance and identify where to imporve next time.
For a startup owner or blogger, there are quite a few ways for content marketing. You can offer these 6 types of content marketing for your readers.
01 – Blog Post
Blog post is a common way for content marketing. Try to create your niche-based blog posts that will cover every related keyword of your niche and solve the problem of your readers. SEO optimized blog will also help you to get the top search engine results.
02 – eBook
eBooks are written for lead generation. You can offer well-written eBooks to your readers if they sign up to your site. After signing up to your site, they will be able to download that eBook and keep it for later use. eBooks are typically longer, more in-depth, and published less frequently than blog posts, which are written to attract visitors to a website.
03 – Infographic
An image can say thousands of words. So, you can realize the power of an image or infographic. And, the human brain loves to remember images longer than words. Moreover, data can be represented in a more appealing way in an infographic.
It’s a great content format to use if you’re trying to share a lot of data in a way that is clear and easy to understand.
04 – Video
Hubspot claims that videos are 40x more likely to get shared on social media than any other type of content. It’s true, indeed! You can easily attract your visitors’ attention with videos though it takes a bit more time to create a video. But investing time in creating videos is worthy, it is proved.
You can take this video as a source of inspiration to create videos for your contents.
05 – Podcast
Let’s accept the reality. Not everyone is interested in or has time to read your blogs. Having said that you can take an alternative way to engage them with your brand. Podcasting is a proven alternative way to do that job. Invite interesting and renowned people to interview so that your listener enjoy your podcasts. Surprisingly, the number of podcast listeners is going crazy day by day.
06 – Success Story
A success story is how your users solve their problems using your products or following your blogs. Success stories can take the form of a blog post, ebook, podcast, and even an infographic. It’s a proven way to touch the reader’s feelings. Before publishing a success story, take your user’s consent whom you want to highlight. And, if possible take testimony from that user.
Create Your Content Marketing Plan Now and Start Growing Fast
After reading this article, you must have realized that content marketing planning is not a daunting task. Even you can do it properly as a beginner if you follow a strategic way.
And remember, it’s not an overnight task. Getting success in content marketing may take some more time than others. So, stick to your plan and keep working hard unless you get the ball on your court.
Now, if you already have a content marketing plan, let us know which strategy you’re following.
Do you ever wonder why Wikipedia has so many links in it’s every content? Simple! It’s because Google gives more priority if content carries some quality backlinks.
And, also earning backlinks can improve your domain authority.
Domain authority is a numerical value on a scale from one to 100 that indicates how trustworthy your site is, according to its backlink profile.
But how do you earn backlinks? If you leave it up to other site owners to find your content and link to it, it could take an eternityto earn enough links to show Google that your site is trustworthy.
So to build your authority and improve your rankings, you need to take a proactive approach. And that means creating an SEO link building strategy. To know how to create an SEO link building strategy, keep digging this content!
Why Link Building Is Important for Your Website
Before jumping into the deep, let me tell you what is SEO link building.
Link building is the process of gaining hyperlinks from another website, pointing back to your site. These hyperlinks are called backlinks. It is also known as outbound link.
Link building is important because it is a major factor in how Google ranks web pages. Google says,
“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”
Search engines like Google view backlinks as an endorsement from other sites. In other words, other sites think your content is so valuable that they’re willing to send their audience to your website. So if your site gets backlinks from relevant, high-quality sources, Google will see your website as an authority.
When search engines deem your site to be authoritative, they’ll move you higher on the search engine results page.
Best SEO Link Building Strategies & Tips for Beginners
SEO link building is a continuously changing process. And, it’s not a job of overnight. You need to stick with a proper SEO link building strategy for a certain period of time, then expect something good for your site.
Here are some of the most popular strategies that have been used by top bloggers.
Content Creation & Promotion
Broken Link Building
Link Building through Email Marketing
Spy on Your Competitors
Answer Quora Questions on Similar Topic
Testimonial Link Building
Apart from this list, there are also a few strategies available that people sometimes use. Among them, some are outdated and some ideas should not be applied. We will talk about it at the ending part of this blog. So, don’t miss to check that part.
1. Content Creation & Promotion
It is said that content is king. Having said that king needs to be introduced to mass people. Otherwise, it remains as a useless king.
So, creating content is not the only task you need to perform. Promoting content is your responsibility as well. That means when you have well-written content and people know about it, other website owners will look forward to giving you a backlink so that their readers can be benefited.
There are certain types of content that get more shares and backlinks than others. Here are some examples of content that earns the most backlinks:
List Article: List articles, also known as listicles, are simply articles written as lists. List articles are incredibly popular online because they’re so easy to read. After creating a “Top X” list article, you can ask them (whom you mentioned) to give you backlinks. Take a look at Top WordPress Email Marketing Providers for SMBs to get a List article idea.
Definitive Guide: Bloggers love linking to definitive guides because it lets them explain a concept to their readers without having to go into too much detail by themselves. The Ultimate Beginners Guide to Brand Monitoring is an example of a Definitive guide article.
Statistics Post: Statistics are often used by other bloggers and websites to back up their claims with data. Take advantage of this and create a statistic roundup post of your own.
After creating good content, it’s time to promote it through all of your social channels. This time you need to have social media marketing tips to get your job done.
2. Guest Posting
Guest blogging has always been a common option when it comes to SEO link building. And, it is expected that it won’t be losing its importance anytime soon. This would mean that you will be writing for other websites, and they will be linking to your website as a means of reciprocation.
But before writing for others, make sure your content matches with their niche. Never approach them with contents that isn’t serve the same purpose that your intended site has.
Don’t be panicked to find out websites that accept guest blogs. There are numerous ways to find websites that accept guest articles. Use these below-mentioned Google search queries to find blogs accepting guest contributors:
your keyword + write-for-us
your keyword + guest-posts
your keyword + guest-post-guidelines
your keyword + become a contributor
your keyword + bloggers wanted
your keyword + submit an article
your keyword + want to write for
your keyword + contribute
your keyword + become an author
your keyword + guest post by
your keyword + now accepting guest posts
Something to take note of is that guest blogging for low authority websites and having links from them will provide little to no help for your rankings. However, links from high authority sites will help significantly help you; as long as the links are relevant and in context.
3. Skyscraper Method
Skyscraper is a new trend and one of the most effective ways to acquire backlink. We can divide this method into 3 major sections.
Target a keyword that has a healthy search volume.
Search top-ranked contents on that keyword.
Create content taking ideas from those top-ranked contents.
That means, at first, you conduct keyword research and find a specific keyword or key phrase to target. Then, you find the top-ranking pieces of content for that keyword and create a new piece of content that’s way better than all those pieces put together.
Remember one thing, your content must be exceptional and better than other available top-ranked contents.
When content is truly great, visitors will be motivated to share your content in their community. So, when it comes to Skyscraper posts, quality is absolutely uncompromisable.
After launching the post, you can reach out to everyone who linked to the initial content you found (competitor content) and ask them to link back to you. If you’re successful, you’ll bring in a ton of great backlinks, and a lot of traffic to your blog.
You may also like to read- SEO: Significant Things You Should Consider In 2021
4. Broken Link Building
Broken link building strategy has always been a tricky way for SEO link building. Though it’s a time-consuming task to do, it has a great possibility to get potential backlinks.
Basically, what happens in a broken link building process is that you click a link on the web and it takes you to a 404 (not found) error page, and, that’s called a broken link.
When you come across a resource page that has a broken link, it’s the perfect opportunity to replace that broken link with your own. A 404 error is the result of a website being taken down. And that broken link is not good for the SEO of that website.
So, reach out to the website owner and let them know you found a broken link on their resource page. You can offer the website owner your own content to replace it.
If the owner of that website accepts your proposal, you’ll get a potential linkback that can drag you a lot of traffic. Keep trying this method, as we said earlier, you may take a bit longer time, but it’s a great possibility to get backlinks.
5. Link Building thorough Email Marketing
Getting a backlink from email marketing is, sometimes, tedious. But it’s also an effective way to get backlinks from high authority websites.
All you have to do is, at first, you need to write a perfect blog in a suitable keyword for your website. Then search other top-ranked blog on the same keyword that you have covered.
Here is an example of an email you could choose to send:
Hello [Recipent name],
This is [Your name] from [Your site name]. I was researching a keyword [Keyword name] and I found your content [Content name with link].
I am reaching out because the quality of the blog you have published, as well as the advice you have given to readers, is amazing, and you deserve recognition for it.
I Have also published a blog on the same topic [Your blog name with link]. So, I am wondering why don't we collaborate!
All you have to do is mention my blog in your post.
And, in return, I will mention you in any of my top ranked blogs from [Your website name].
I am looking forward to getting a positive reply from you.
Wait for their responses. If they accept your proposal, they will give you backlinks to your site, and, in return, you should mention them on your blog as well.
6. Spy on Your Competitors, Know What They Are Up to!
Competitor analysis is crucial when you want to surpass him. It indicates you the weakness that your competitor has and you can target it to make your strength.
To spy on your competitors, there are a few tricky ways. For doing that you can subscribe to their email newsletters or follow them on social media. So, whenever they publish new content, you’ll get a copy in your newsletter. You can then find out which approach they are using for getting backlinks.
Another smart way to catch up with their new content is to create a Google alert for the keyword “site:yourcompetitor.com.” So, you’ll be notified every time if they mention that keyword.
When you discover which link-building techniques your competitors are using the most, you can do the same to replicate their success.
Spying on your competitors will let you become just as good at backlink building as they are. Soon, with time and some practice, you can surpass them in the search engine rankings.
7. Internal Linking
Internal linking means you link your own content or page to your blog within the same website. It’s also a part of the SEO link building journey.
Internal links are a key factor for running a successful blog. They are passing link juice, and you can use your anchor texts for internal link building. With a good internal linking structure, you can help users easily navigate through your website and increase the overall user experience.
Besides, increasing your SEO score, internal link building also helps you to improve bounce rate.
You can observe Wikipedia as your source of inspiration as Wikipedia is a great example of internal linking. With the power of internal linking, Wikipedia has been dominating the search engine results.
8. Answer Quora Questions on Similar Topics
Quora is a popular community for bloggers. Everyday thousands of people visit Quora to ask questions or get answers of their questions.
You can take it as an opportunity. For instance, you have a blog on “Brand Monitoring Tool“, now, you visit Quora. Then type the keyword and you’ll get numbers of questions & answers instantly.
Find a suitable question on that keyword and answer it by writing the gist of your blog. And, finally, drop a link of your blog in any of the parts of that answer. That’s all you need to do to create a link of your blog to sites other than yours.
It will be counted as a backlink to your website. And, if you can post a great answer to a relevant question, you will get huge traffic to your website.
Brands are usually eager to feature testimonials on their site and often link back reviewers in the credit line.
Choose products and services related to your industry or ones that help you run your business.
Remember, make sure the products you choose have a website with a high domain authority (over 60). Associating your website with a big-name website will give you higher-quality backlinks.
Bonus: SEO Link Building Methods that You Should Avoid
SEO link building might seem straightforward, but it is not. It takes a lot to get excellent websites talking about you, and Google believing in you. You will need to do it in the proper way.
Having said that, here are some terrible link building mistakes that companies commit while doing SEO.
Linking to Unrelated Niche Sites
Over Optimized or Not Optimized Anchor Text
Let’s talk a few more details about these points.
1. Blog Comments
Blog commenting is such a bad SEO link building tactic that the search engines created a link attribute called “nofollow” in 2005. Should anyone really consider a tactic that was already burned in 2005?
Puttng links in the comment count as spamming. However, it is still often seen that many people drop links in their comments. It’s a bad practice.
Instead, you should write something good about the blog in the comment section, so that, the writer visits your site and does the same thing. Then you can offer each other for link exchange.
2. Link Purchasing
It’s not spamming. But, it’s a black hat SEO practice. Paid links, whether you’re buying or selling them, are very risky to have as Penguin has helped Google detect them.
An obvious sign of a paid link that Google can catch is a link on a site with high page rank and no relevancy to your own site. Although it’s tempting to purchase high page rank links, we highly advise you not to as it’s not worth the risk of being penalized by Google.
3. Linking to Unrelated Niche Sites
Imagine yourself as a reader. You are looking for some content marketing tips. You find an article that talks about content marketing tips linking to a company website that sells kitchen stuff.
Weird, huh? Well, this is how your customers feel when your site has links to all kinds of websites.
You need to stick to your niche, both in favor of being relevant to people, and Google recognizing you as a suitable site of your kind. The search engine has its own algorithms for allocating the subjects of websites, and if it finds yours everywhere, it will take it as spam.
4. Over Optimized / Not Optimized Anchor Text
Google has been and still is tracking down on ‘exact match’ anchor text keywords. Quality content needs to be written naturally with user intent in mind, and the same goes with contextual backlinks.
When your link strategy consists of only using ‘broad match’ (2 words usually) and ‘exact match’ contextual anchor links, then you are going to get yourself in trouble. In the eyes of Google…this is spam.
Choose the Right Strategy & Start SEO Link Building Now
Earning backlink is always been a challenging job. But at the same time, it’s one of the best ways to increase the domain authority. That ultimately helps you to get better ranks in search engine results.
Having said that you should not practice ways that already have been banned by Google. Rather than choose the legal way to build links that boost up your SEO.
However, don’t forget to share with us which SEO link building strategy you have been following for your site through the comment box below.