Learn how to create a news website in WordPress within minutes with our beginner friendly tutorial. (Bonus: 7 awesome WordPress newspaper theme recommendation at the end).
You will see hundreds and thousands of newspaper sites around you. But people are always eager to get real news and new thoughts. If you want to create a news website using WordPress, follow our step by step tutorial.
A good newspaper, I suppose, is a nation talking to itself. –Arthur Miller
Journalism is a great profession. Writing capability is also a divine gift. Today it’s easy to reach people with the news and views by just creating a news website. Treat the technological advancement as a reward. Go ahead with your efforts and a creative team of writers.
The popularity and usage of WordPress have skyrocketed in the last few years. Here is a list of 12 Big Brands that use WordPress and why?
If you are not familiar with WordPress yet, then you are missing out. WordPress is the most popular CMS out there, beating competitors like Wix and Squarespace. You may be asking yourself “Why top brands are using WordPress?”.
If you want to maintain a hierarchy among your users, WordPress User Roles can help you achieve this feat. WordPress User Roles enables you to control what users can and cannot do within the website.
WordPress User Permissions help you to control how individual users interact with your website. It also sets a permission mechanism throughout your WordPress installation. You can also assign or modify roles for your website.
WordPress User Permissions enable you to easily manage and ensure the permission hierchy you want.
WordPress.com vs WordPress.org – Which one is better? 
WordPress.com vs WordPress.org – Which one is the best for you? This article compares WordPress.com vs WordPress.org, key differences, and how you can make an informed decision about using them.
It doesn’t matter if you are running a business or blog, or just a curious guy who is thinking about kicking off your blog. You do need to have a clear picture of both platforms to make the best use of them!
So What’s the Difference between WordPress.com vs WordPress.org?
WordPress.com and WordPress.org both are blogging platform. Yes, from the same company, yet they serve two different purposes!
Download WordPress to kickstart a new adventure. WordPress is currently the most popular open source CMS platform in the world.
Admit it, data is important. And in the next century, data will be as valuable as currency. Storing data is important. There are many open source CMS platforms which helps you to ease this task.
WordPress is one of the few Content Mangement Systems that won the heart of both developers and users. From only a simple blog it became the most popular web platform within a very short period.
WordPress began its journey as a simple web platform, smartly designed for the people who wanted to create basic blogs and host them on the internet. The first version of WordPress was created in 2003 by Matt Mullenweg and Mike Little.
Now the question is which LinkedIn post ideas are popular and will be perfect to post? To find this answer, check out the below 8 LinkedIn post topics that you must post on LinkedIn.
8 Proven LinkedIn Post Ideas That You Must Post on LinkedIn
Before posting on LinkedIn, you should know which post ideas are compatible to post on this platform. Here, we present some of the proven LinkedIn post contents that you must post on your LinkedIn account.
Let’s find the one by one.
Publishing blog post on LinkedIn is one of the successful topics these days. You can’t just publish any blog posts on Linkedin.
You have to research your audience before posting. Also, you need to post original posts. Publishing original content on LinkedIn is a great way to get exposure for yourself and your business. Writing articles opens you up to an active audience of content consumers.
Research & Business News
Every business organization conducts new business ideas or products. Sharing research and business news is a smart choice. If you publish your regular business news, you can accurately inform your audience about your current business environment.
Most of the big or small-sized companies, choose LinkedIn to post their business ideas. Therefore when you visit LinkedIn, you will find companies like Google, Microsoft, Uber, Apple share their business news.
Why not you do the same thing to attract your customers?
Howard University announce their new ideas through LinkedIn post.
List Style Posts & Procedures
Most people have a curiosity to learn a new subject. The listing post is a great way to drive people who want to learn something new. You can post an in-depth how-to tutorial & guiding posts on LinkedIn.
And these types of posts people love to read and share with their friends and community.
SEO and marketing expert Brian Dean shared a listing post that gained a lot of popularity.
Proven tips & tricks is also an important topic that people prefer. Suppose you have applied some strategies in your email marketing campaign and got success.
Well, you can share this through a LinkedIn post. People are always looking for these types of posts and like to share with other people. If you have enough knowledge of a topic, you can easily share your ideas with other people through LinkedIn.
weDevs is one of the prominent software companies, here they are sharing tips on LinkedIn.
Most of the companies update their business policies. It’s very difficult to announce their updated information to their customers at a time. That’s why companies are choosing LinkedIn.
If you carefully look at the LinkedIn posts, you find thousands of companies announcing their business-related info. You can also share your new product launch, major updates, business fair, etc.
Samsung shares their company new product update with their LinkedIn audience.
Photos & Infographics
Photos and infographics are very popular topics you can post on LinkedIn. People not only love to upload personal photos of their achievements but also like to share beautiful infographics. In addition, you can post your product photo on your Linkedin account.
You can create an infographic of your content marketing funnel and share it with others using LinkedIn.
Video content has become popular on every social platform. That’s why you find videos on the website, blog posts, YouTube even in LinkedIn posts. People create many types of videos for different purposes.
Using a video, you tell readers about your business, product, services, and more. You also can post personal and professional videos on LinkedIn to drive traffic. Besides, you can make video tutorials for your audience.
For example, Amazon published a video on LinkedIn to promote its new fresh food at an affordable price.
Share Case Studies
Case studies are the personal stories of a person who overcame their problems using your products or services. As a marketer, you feel blessed when you see this type of case study. It’s a way to build trust with other clients by sharing real-life case studies.
On LinkedIn, you will find different kinds of cases that people love to study. So share your proven case studies and get benefited.
Microsoft share case study about how many billion article of clothing made before 2020.
No doubt that LinkedIn is a great platform to talk with other people, find valuable customers, get new business ideas, share your business ideas, and more. It’s also a great source to increase your network with people from the same field.
That’s why you need to post contents on LinkedIn that are useful to them.
And if you publish the mentioned topics on LinkedIn, you will surely get your desired outcomes.
Do you ever wonder whether your content marketing strategy is effective or not? Because bad content can mean losing readers and, ultimately, customers.
Don’t worry. It’s never too late to turn things around. Setting the right goals and tracking the right content marketing metrics can set you on the right track for success.
Identifying content marketing metrics and working on them is crucial. It makes you understand what your visitors actually want. It will help to not only identify poor-performing content that can be improved but also you will be able to identify your best-performing content.
However, before diving into the content marketing metrics, let me show you why you need to know the content performance report. So, keep reading!
Why You Should Have Clear Understanding of Content Performance Report
Content marketing is valueless unless you monitor the progress of it. Let’s assume, you have just finished your content marketing campaign. After finishing the campaign, you are ready to start another campaign without checking the output of the previous campaign.
So, where are your insights? How do you know whether your campaign is successful or not? Do you even have any idea where to improve next time? How do you identify what type of content you should create?
All these questions can be addressed if you know the progress report using content marketing metrics. It improves your content marketing strategy gradually and more importantly it enhances the conversion rate.
Drives Engagement: Content performance report shows you where to improve to increase the audience’s engagement.
Increases Conversions: Conversion is our utter priority. It can be done by creating more appealing content. And whether your content is appealing or not, you can identify through content marketing metrics and content performance reports.
Content Marketing Metrics: Tracking the Performance
There are a variety of content marketing metrics and KPIs that are useful in measuring the effectiveness of your content marketing strategy. We are going to classify it into four categories. They are,
Each category consists of a few more sub-categories. We are going to take an in-depth look at those sub-categories. In this article, you will find 17 essential content marketing metrics and learn how you can interpret, analyze, and measure them.
1- User Behaviour
After publishing your content, it’s important to know how your audience has accepted it. Like, how many of them read it, how much time they spent on your site, their sources, and many more things.
It helps to seal the gap that we usually create as a starter, and improve our content strategy as per the audience demand. So, let’s find out the metrics that can help us to identify the campaign performance.
Our first topic of the user behavior metric is “Pageviews”. With this metric, you will know the total number of times a particular page on your website was visited.
Pageviews can give you a basic understanding of how good your content has performed in comparison with other posts published in the same period. It’s a great metric to gauge which piece of your content is interesting and it helps to identify the type of content you should focus on.
Unique Visitors are the most standard measure of how many individuals have viewed your content within a given time frame (typically a 30-day cookie window).
This metric is similar to Pageviews, but it can provide you with more accurate insights on how many new visitors your content attracts. Evaluating the number of unique visitors helps you to determine the scope of your audience.
New & Returning Users
The number of new visitors indicates the number of potential leads, while the number of returning visitors shows if visitors like your content. It is better to have a healthy mix of both. That means, your content can attract new users and retain the old ones.
The average amount of time that a user has spent on a page is a great indication of the quality of traffic on a given page. Compared with similar pages, this metric signals whether users’ needs are being satisfied.
If the average time spent on one blog post is two minutes, and another is six minutes, this gives you a strong indicator of the type of content that your audience most engages with.
You need to know several points. Like, does the majority of your audience come from search engines, or is your social media strategy stronger than your SEO? Or maybe your brand is already well-known, and you mostly get direct traffic? You’ll get all these answers through the traffic source.
This metric tells you where your traffic is coming from and what channels delivered users to your content. This is so important because it tells you which audiences and channels to focus on.
The bounce rate is the ratio of people who leave after visiting the first page they visit to those who go on to other parts of your site. In general, the lower bounce rate, the better. This means that users tend to spend more time on your site. Identify the content with a higher bounce rate, to repurpose or update the original one.
Pages Per Session
A session is a cluster of a user’s interactions with your entire website within a time frame (until 30 minutes of inactivity).
This metric shows if your content is engaging and organized well enough to motivate a visitor to discover another web page. If your blog or website has proper and helpful interlinking (links to posts with more detailed information on the subject), users will be more likely to visit more than one page.
More pages-per-session means more engagement, which means you’re progressing towards your ultimate goal.
As a WordPress website owner, customer engagement is one of our utmost priorities to increase our site impression. To find out if people are engaging with your content, you’ll need to track how long they’re spending on your site and how many pages they’re visiting in each session.
Obviously, the goal is to keep them on your site as long as possible so they can read more of your content unless of course, you want to funnel them to a sales page as quickly as possible. Let’s check out some of the metrics to measure users’ engagement.
And, a comment is more significant than a share. It takes more time to write a comment than to like or share a post (of course, we are talking about valuable comments). So, if a reader was motivated enough to express his opinion in a comment section, it is often a good sign.
If another article partly quotes your content or refers to it as a source, this can be considered as a mention.
Mention is another crucial point of the content marketing metrics. It shows the engagement of your blog post among the readers. So, track the mentions of your content both in social media and other media channels. And, pay special attention to their sentiment, context, and authors.
Email Open Rate
If you send a newsletter of your published blog, you need to identify some important things. Like subscriber growth, opt-outs, spam, and forwards.
Subscriber growth gives you a view of the users that have actively chosen to receive your email content. Unsubscribe or opt-out is after getting your email how many of your subscribers unsubscribe you. And at the same way, many people press the “mark as spam” button if they find anything unusual from your newsletter.
Forwards cannot always be tracked effectively, especially if people email direct links to content or use their email client’s forward button. However, if you incorporate a “send to a friend” button or if they share a link that’s embedded in your email, you can at least capture some of this engagement.
3- SEO Outcome
Another very clear measurement of the performance of your content strategy is the return on the SEO efforts that you are making.
If the rank of your website has significantly improved, that may likely be due to the efforts that you have been putting into optimizing your site’s content. Investing in content optimization helps your site start showing up organically in search engine result pages and driving organic engagement.
Organic traffic shows how is the number of people who found your website through a search engine. Low figures may indicate that an article or page was not optimized properly. So to increase organic traffic, you need to pay attention to proper search engine optimization.
Regardless of what you’re told, backlinks are more important today than ever before. Even though the practice of how backlinks are achieved and validated has changed, strong backlinks will still serve you well from an SEO point-of-view. As such, you should look as to what kind of sites are linking to you, and how you can ensure that your content is worth citing in the future.
Check the performance of your post for your targeted keywords. How many keywords in your content ranking for in the Google top search result? How is this page performing compared to your competitors? These should be all questions being explored while promoting your content campaign. WordPress SEO tools will help you to get this information.
SERP means Search Engine Result Page. An impression is recorded every time the link to your site page appears in the SERP for a user. SERP rank is the spot Google has placed your site on the SERP. A higher SERP rank is ideal because more users will see your page. Relevant keywords, relevant text, and a quality landing page are the best ways to increase your rank.
4- Company Revenue
Company revenue is our final point to check out. To be very frank, throughout the journey from content creating to marketing, our core vision is how it can be helpful for our company. Maybe this revenue can be earned in a short time, but most of the time, it takes time to manage revenue.
So, don’t be hyper. Instead, check the company revenue metrics and wait for getting a positive outcome from your content campaigning.
Getting readers on your blog post is a great achievement. But what else are they doing when they’ve finished reading? Are they clicking your links and reading more? Are they signing up for your newsletter? Completing an e-commerce transaction?
For B2B brands, the ultimate conversion is leads or even direct sales. Because few buyers will move from not knowing who you are to buying directly from an amazing article. So B2B brands should track all the way down the buyer journey from lighter conversions like subscriptions or click-throughs to deeper conversions like offer registrations.
Return on investment (ROI) is the percentage of revenue that we take from different actions. In this case, it will be the revenue related to the content created by you or your team.
Calculating ROI is very simple. Take the profit of your investment, subtract the cost of the investment, and divide the total by the cost of the investment.
ROI = (Return – Investment)/Investment.
While email subscriptions may not be at the forefront of everyone’s mind, it’s still an important metric to follow. Those who have opted into a newsletter or email subscription have evidently found value in your content, and wish for more of the same. In this regard, you can use such content as a guideline for future posts.
Google Chrome extensions are like small software that is installed into Chrome in order to change the functionality of the browser. We don’t have to tell you the popularity of Google Chrome as a browser.
With over 2 billion users, Chrome is the world’s most popular web browser today!
Google Chrome is fast, secure, and obviously easy to use. The interface is clean and simple, even beginners will find it easy to use. No wonder, this browser is so highly rated.
That is why Google Chrome has been the go-to browser for more than 60% of people World Wide.
And it has a very rich collection of extensions. These extensions enable you make your web browser more customized and personal.
That is why we thought, why not introduce a Chrome extension from WPHive. So that you will get the awesome and technical insights of a plugin whenever you visit the WordPress.org site.
Besides the download stats and plugin introduction, they will get real time data and will be able to take the right decision on whether the plugin is perfect for them or not.
Why Use Google Chrome Extensions?
Extensions enable you to add more functions and features to your web browsers. And, you don’t need extensive coding to do that.
However, the amazing thing about the Google Chrome extension is, it is very extendable. Because you will get a plugin or extension for just about everything you possibly want. Like,
Blocking ads, so that they are restricted from being displayed
Optimizing memory usage so that Chrome runs more efficiently
Adding to-do lists or notes to Chrome
Making it easier to copy text from a site
Protect your privacy and making web browsing more secure
One-click operations of tools.
However, these are just the main advantages you will find while using Chrome extensions. But you get the idea what we are talking about.
Also, how you use an extension depends on the particular extension. Some extensions works in the background and performs it’s task automatically. While some add menu options to the menu when you right-click on web page.
However, the most common attribute of a Chrome extension is that it adds a small icon right to the address field in the browser. These icons can be clicked on or right-clicked to access the functionality of the extension.
Introducing WPHive Chrome Extension
It’s time to talk about the WPHive Chrome extension!
Seeing the popularity of Google Chrome and the intention to give WordPress users to use the amazing features WPHive more easily, we decided to develop a Chrome extension version of WPHive.
So, what this extension does? When you visit the WordPress.org page and search for a plugin, you will see all the WPHive insights about that plugin on the right-hand side of the web page.
That way, you will get all the data you need about the plugin before you decide to download .
How to Install WPHive Chrome Extension
Well, installing the WPHive Chrome extension is simple as installing any other Google Chrome extension.
How This Extension Will Prove to Be Beneficial for WordPress Users
The job of an extension is to give users more control and make it more personalized by adding more features to the browser.
WordPress is used by thousands of people all over the world. WordPress is the most used CMS not only because of its user-friendliness but also because of its massive availability of plugins.
However, this huge collection of plugins can also have a downside. As there are lots of similar kinds of plugins available, finding the best one can be difficult.
Sure, you can read reviews .
But, reading only reviews will not tell you how the plugin will perform on your live website.
You can download and test one by one. Imagine how long that will take?
That is why we have introduced the WPHive Chrome extension. It will help you get the technical aspects of a plugin and actually tell you if you should use it or not.
You will get advantages like,
You will get all the information about the plugin
You will know if the plugin is latest WordPress version compatible or not
WordPress.org only shows you the basic stats, WPHive Chrome extension will give you more detailed information
Only one click needed to compare plugins side by side
You can easily take data driven decision now
After downloading, you know you made the right decision.
WPHive: Making the Journey Easier with WordPress
WPHive has always been trying to find ways to make the world of WordPress better and better. From when it was a blogging site to now, when it introduced itself as the new WordPress repository.
And, it obviously made things easier for WordPress users. It works in a very unique way.
It consists of multiple parts.
The management scripts, plugin crawler, testing scripts and so on.
All of them run on a VPS with 8 CPU cores and 8 GB of RAM.
The test sites are hosted on Google Cloud VM instances, one site/plugin per instance. The machine type is n1-standard-1.
Also, it has made searching for a plugin a lot easier. You can search for plugins using different metrics. Say, if you want a plugin for SEO. In WordPress.org you have to know the plugin name beforehand inorder to search for it.
Not in WPHive. Just like you find apps from Play Store or Appstore – you can find plugins on WP Hive by different categories.
Also, don’t forget about the plugin comparison feature.
“If you can compare smartphones before buying, why not plugins.”
That’s the thought process that went into building this feature. You can compare two plugins side by side just like you do with phones before buying with WPHive.
A winner will be declared after end of every comparison.
So, as you can see we are not wrong when we are claiming that WPHive has made the WordPress industry a much better place and journey of using WordPress a lot smoother.
The main goal of WPHive is to bring a revolutionary change in the WordPress industry. WPHive Chrome extension is just another step towards it.
We want o make using WordPress and it’s plugins easy so that even a beginner can come in and become an instant pro. And by providing useful insights regarding a plugin, users are now able to choose the right plugins , instead of relaying o false rumors and gossips.
Search Engine Optimization(SEO) plays a major role in content writing. It increases search and visibility, exposure of your brand through organic search results. However, it is not as easy as it sounds. And it is certainly impossible without any SEO tools.
But Why You Need a SEO Plugin
Every website needs an SEO plugin. No matter how important social networks can be for a site, SEO is often the most important factor for a site’s growth. Not following SEO best practices, or not doing SEO at all, can be quite detrimental to your site’s performance.
Fortunately, there are quite a few efficient SEO plugins available in WordPress that will help your cause and we are going to list the 5 best free WordPress SEO plugins and compare them with WP Hive so that you can choose the best one.
Why WP Hive?
Well, you may have heard the news about the new upgraded version of the WordPress repository WP Hive. It is a platform where you have the opportunity to not only download a plugin but also
Get an in-depth review of the plugin
See the test results based on different performance metrics
So, you have probably have guessed that we are going to use the Compare option of that platform to find out the best free WordPress SEO plugins out of the 5.
But first, let us list the best 5 shall we?
5 Best Free WordPress SEO Plugins
SEO plugins are the extension modules for content management system. It has features that impact website analysis, online marketing, and of course search engine optimization. However, you only need to use one SEO tool as they all have quite similar features with exceptions. So, we are going to list the best SEO tools for you also give you an insight to their features.
All In One SEO
Google Keyword Planner
Yoast SEO Plugin
The first on the list of best free WordPress SEO plugins is Yoast SEO. It one of the most popular SEO plugin with over 5M active installations and 4.7 ratings from 15000+ reviews.
It offers a detailed analysis of your content based on the keyword you have chosen. You can easily get a detailed insight to your writing to make sure it’s SEO optimized. Also, it lets you add Open Graph Metadata and social media images to your content.
It has a smooth import system, so you can easily transfer your previous SEO data from the old plugin. Yoast SEO automatically creates an XML sitemap for all your content. Therefore it is easy for search engines to crawl your website.
It has a premium version for $89 that has,
Internal linking suggestions
1 year free access to 24/7 support
However, the free version has enough essential features to help you if you are on a budget.
Next on our list of best SEO tools is All In One SEO Pack. With over 2M active installations it is easily among the best free WordPress SEO plugins.
It lets you add SEO title and meta tags, open graph meta tags, XML sitemaps, image sitemaps, and more. The setup process is easy as it has a feature manager that lets you control different settings. All In One SEO pack support SEO on custom post types. Also, if you make any changes to your site it will automatically notify search engines like Google, Bing.
It has 3 kinds of paid version Individual, Business, Agency with different prices. Those paid versions offer,
Image SEO Module (Business Plan and above)
Advanced Support for WooCommerce
SEO for Categories, Tags and Custom Taxonomies
Social Meta for for Categories, Tags and Custom Taxonomies
Support for Google Tag Manager
Advanced Google Analytics tracking
It is a more affordable than Yoast SEO, so you can easily go for it.
It allows you to optimize your website search engines and social media. It has an efficient setup wizard that helps you not only to install the plugin easily but also help you import data from previous SEO plugin. You can add meta title, description, and Open Graph metadata to your blog posts.
The plugin allows you to generate XML sitemap, connect to Google Search Console.
Rank Math is currently free! But they plan on releasing a pro version soon. But the free version has enough features like,
With over 100k active installations, next on our list of best free WordPress SEO plugins is SEOPress. It has got a perfect 5-star rating from its user.
It includes all the features you would expect from a SEO plugin like meta title, description, open graph support, image and content XML sitemaps, redirects, and more.It is comparable to any other top SEO plugins in the market. Beginners can find an easy settings while for the experts, there are some complicated settings.
All the effort we are putting into Search Engine Optimization so that, Google recognizes us. SO, a tool from them will obviously make our list. That is why we will be including Google Keyword Planner.
No one on the planet has more data on what people are searching for than Google. This tool offers it’s own keyword ideas from Google itself. It’s free! It is mainly to show their advertisers the keywords they can bid for their campaigns. It gives them an estimate of search volume, number of results, and difficulty level.
More importantly, it helps the bloggers to find keywords that will help them outrank all other sites.
Now, we have listed the 5 best free WordPress SEO plugins for you. But, which one you are going to choose?
Comparing Best Free WordPress SEO Plugins Using WP Hive To Find The Best One
Yes, the concept is exactly how the title shows. One of the main functionalities of WP Hive is that you can compare a plugin with a similar plugin, and based on different metrics it will declare a winner. So, we are going to use that feature and show the best SEO plugin among the four as Google Keyword Planner is an online tool.
This will not only help you choose the best one but also save your valuable time. As you don’t have to go and give a trial one by one.
We are going to start with the process of finding the best SEO tool.
First, go to wphive.com. There on top the menu, you will find an option called Compare.
Second, you need put the names of the plugins you want to compare.
Yoast SEO vs All In One SEO Pack
We are going to start with Yoast SEO comparing with All In One SEO pack. Type their name on both text boxes.
After you hit the Compare button, you will see the comparison based on memory usage, page speed, and other criteria. You can see the metrics.
All In One SEO Pack vs Rank Math
Onto to comparing All In One SEO and Rank Math to find out which one is the best free WordPress SEO plugins among the two.
Write their name in the compare box and hit the Compare button.
On to the next page to see the winner.
Rank Math vs SEOPress
Last but not the least, we are going to compare Rank Math and SEOPress.
The winner is,
So, we can say the best free WordPress SEO plugin after comparing using WP Hive among the 4 is ,
Rank Math SEO plugin.
You can try with any other SEO plugins than the listed ones and you may get different results.