Looking for the best and ultimate WordPress SEO Guide for Beginners ? You have come just to the right place. Our WordPress SEO tutorial will focus on all the essential aspects of SEO and how to add SEO to WordPress.
Before looking for the ultimate WordPress SEO Guide for beginners, you must know that top rated bloggers don’t only have exceptional writing skills, they also take responsibility for their content performance in search engines.
Over the years, great content writers have learned a straightforward trick – you have to write both for people and search engines. Ideally, writing for humans and search engines should work hand-in-hand, complementing each other. There are thousands of WordPress SEO tips online, but if you do not write great content for other users, you cannot be sure about your growth. Check our coverage on eight qualities every great content writers should have.
37% of marketers say blogs are the most valuable type of Content Marketing.
What is SEO/WordPress SEO?
Content Strategies for your readers and Search Engine Optimization will help you become a better blogger.
The key to blogging success is
thinking like your reader. You have to think like your readers so that you can provide the ideal content for them.
One of the glaring mistakes that many bloggers make is that they do not write their content specifically for their readers – they write it for the search engine. As a result, sometimes the information and communication aren’t expressed correctly. Although you might understand what you represented, your readers don’t understand it at all and find the content hard to relate. Optimizing a website for search engines is the main focus of SEO.
SEO means ‘Search Engine Optimization.’ If you take pride in your content and think that it will help others immensely, you can be sure your content will get rankings on Google.
However, always remember this: SEO Content speaks to search engines and people. For those of you who don’t already know, SEO refers to a process that amplifies a site’s traffic flow and rankings organically. The objective is always to increase your site’s organic flow and rank at the top positions of the search engine result pages (SERPs)
One thing you MUST KNOW and BELIEVE that you cannot fool Google with shortcuts. Ultimately, your site will be penalized and will lose your ranks on Google.
Every day, Google tweaks its algorithm to filter out
spammers. You must follow the best blogging practices to be a successful blogger.
WordPress SEO Guide for Beginners – 19+ Easy Ways to Improve Your SEO Score 
We are making a checklist here that you should follow to make sure your content ranks higher on Google.
#1: Original Content
Unpublished, unique Content that is not published anywhere on the web before is known as original content. Original content is loved by Google.
Now, original content doesn’t always mean new content. If your story has not been told anywhere on the internet before, that’ll automatically mean it’s original. However, giving profession opinion on a particular topic counts as it being original too. Above that, it is a great way to show your expertise in your specific niche to your audience. Always publish original content or information. If you can give something new to the community, you will be rewarded with increasing ranks. In any case, search engines like to filter out what
they view as duplicative content.
Pro WordPress SEO Tips: You must eliminate duplicate content on your website to get better ranks. Also, it is recommended to do keyword research before optimizing the content for search engines.
#2: Bring Value to Your Readers
In the blogosphere, you often hear people talk about
giving “value” to the readers.
This means providing useful content that offers something
valuable for your readers – not just to boost your SEO or to gain traffic for ad viewing.
#3: How to Improve PageSpeed?
Page speed and user experience play an essential role while Google ranks pages. Since January 2018, Google has been using page speed as a metric to rank websites on mobile search.
The “Google Speed Update,” will affect pages that deliver the slowest experience to users. It applies to all pages, regardless of the technology used to build the page.
You must make sure your pages load fast. Fortunately, it is quite easy to speed up a WordPress website. Follow our WordPress Speedup tutorial to explore 10 Ways to Speed up your WordPress website
WordPress Speedup means you must have to check the following list and make sure you are applying all the techniques
- Choose a great fast hosting provider.
- Combine JS, CSS and Minify HTML
- Use Caching on Your WordPress Website (Also Read: Top 8 best Caching plugins compared)
- Using CDN
- Enable Gzip compression and more.
- Optimize images
Check the full list of WordPress speedup techniques here and make sure you apply every method to give your WordPress website a significant boost in speed
#4: Increase Quality Interlinks and Backlinks
Your website cannot perform well without other’s backlinks. If other websites do not recommend you, do not mention you as a reference, chances are your site will not rank well. Backlinks are one of the important ranking factors.
A good website will attract links from a variety of sources.
For example, you got mentioned on other blogs, new sites, Youtube videos, Twitter and so forth. These mentions create a very healthy, organic website in Google’s eyes.
In other words, other sites linking to your website acts as a “vote” for it, and each vote would mean that the page the link points to is one of the best resources on a given topic. The more votes you get, the better for you. This whole thing is known as backlinking. More Backlinks from quality websites = Better SEO.
One of the best WordPress SEO tips is to increase the interlinking of your website.
This means including links of your own website to your articles. For example, if you are a WordPress user, you might want to know the best WordPress SEO plugins for your website, you can check our coverage of the best WordPress SEO Plugins of this year.
– See how I linked a relevant article? That is how you can increase your interlinking.
#5: Use SEO Friendly Permalink Structure
If your article ranks for a distinct keyword, it’s great to include that keyword to the URL of the page. This can be quickly done in WordPress. You have to go to Settings -> Permalink. You have to select the Post Name.
You can customize other permalinks too, but we prefer ‘yourdomain.com/category/post-name/‘ format. You are free to experiment, but do not forget to include Post Name.
Read more on SEO Friendly Permalinks to learn more about the importance of permalinks.
#6: Nofollow Untrusted and Useless Links
A link with a rel=”nofollow” attribute on a webpage means that the webpage is telling the search engine bots not to ‘follow’ the link and that the website doesn’t guaranty the reliability of the linked page. Adding a rel=”nofollow” attribute ensures that it gets no PageRank benefits from the page the link was posted on.
#7: Eliminate Duplicate Content
You should eliminate duplicate content on your website to make sure all your posts are unique to Google. Follow our tutorial to eliminate duplicate content on your WordPress website.
#8: Use SEO Optimized WordPress Themes
Pagespeed and SEO friendly themes are crucial when you want to target good rankings on Google. Let’s be honest. Nobody likes a slow website. If your theme takes forever to load, Google will not give you good ranks.
Check our coverage of the best and free SEO friendly WordPress themes below. These themes have properly been coded, loads pretty quick and give users a great experience. These themes are highly responsive and mobile friendly too.
#9: Make Use of a Caching Plugin
As we mentioned earlier, a speedy website is vital. Refer to the following post to choose a great caching plugin for your WordPress website.
#10: Link to Your Special Content More
If you want to give some post more importance then link them more. You should link your special contents more often than you do to other contents. This will help search engines to know that it’s special and deserves more user attention. Every SEO expert including Neil Patel suggests it.
Internal linking helps to execute your SEO strategy well. Internal links will not only help you to improve your search engine rankings but also get you more traffic from your pillar contents.
#11. Don’t Link to Unimportant Pages
Google’s recent change in algorithm advises that you don’t include links to your contact page, RSS feed and other unimportant pages of your website. Because if you link to irrelevant pages, Google will not value your links in the future. So be careful to link pages and only link pages that have good content.
#12: Write Great Post Titles
Write engaging headlines for your content.
You can include how many of “something” on your headlines you will be talking about. This is a great WordPress SEO tips to increase user engagement.
- “9 Ways Artificial Intelligence Will Impact The Future of SEO”,
- “The 8 C’s of Effective SEO Explained”,
- “7 SEO Lessons I Learned: My Journey From Scriptwriter to Copywriter”.It works because it tells your readers upfront who are looking for a quick solution. Users love the idea of what they are getting. Another tip to bring home, unique numbers like 11, 7, are more likely to get clicked.
Search engines like Google love original content, just as much as people do. Unique content that cannot be found elsewhere, adds value to users, provides excellent user experience, visually expressive – will always get high priority from Google. A website with regularly updated content, texts, images, and videos, is one of the best ways to improve SEO.
#14 Use focus keyword throughout your article
It is preferred that you optimize your article after completing it. Find a focus keyword after you write the whole content. Then try to use the focus keyword throughout the article naturally. Do not overuse it and do not write content for search engines.
Writing the focus keyword naturally is the best way to please both Google and human readers.
#15 Title Tag & Meta Description
When you search on Google, you see a title and a description like the following image. These are known as meta tags.
Title tags should be concise. You should keep the title tag short, max 50-60 characters.
Meta description is a short paragraph displayed under a title tag on search engine result pages. The optimal length of meta description is between 150-160 characters.
#16 Alt-Text of Images
While multimedia elements are fantastic for appealing to human visitors, Google crawler relies on text to find out what information is contained on a page. You should also use ALT attributes in your tags to describe images on your site to search engines.
#17 Use Proper Headings Tags
The Google bot checks HTML header tags, e.g. H1, H2, H3 tags to determine the relevancy of your site content.
The best practice is to have one H1 tag per article. Then you can have multiple H2s and H3s underneath that. The hierarchy is important. It’s better to include the focus keyword on your heading, but do not overdo that.
#18: Make Use of The Best WordPress SEO Plugins
You must a good SEO Plugin for your website. Check the SEO section on our best WordPress plugins to choose from a list of WordPress SEO plugins.
We have mentioned the pros and cons of plugins like WordPress SEO by Yoast, SEO Framework and All in One SEO Pack. You must make sure you are using a sitemap with your WordPress SEO plugin.
A recent statistics from WordPress.org shows that more than 70% users Yoast as their preferred SEO plugin
#19: Eliminate Broken Links
Broken links or error links can harm your rankings on Google. It is advisable to prune out all the bad/error links from your website to improve your linking game. Plugins like Link Checker or WP Link Status will help you to find all the broken links of your WordPress site. Be sure to check out plugin installation tutorial if you are having trouble with a plugin.
#20: Use Other SEO Tools
You can use other tools to make sure your content quality is above average. For example, you can use services like Grammarly to improve your writing. You can use plugins like Schema to add Schema markup to your content.
Check our separate blog to learn the secrets of WordPress SEO plugins and tools to make sure you write absolutely killer contents and beat out the competition by using services like AHRefs or SEMRush.
#21 Use XML Sitemap and Submit it to Google Webmasters
Having an XML Sitemap is essential for a Search Engine Optimized website these days. XML Sitemap helps search engines like Google or Bing to better understand your website.
You can submit your sitemap to Google Search Console. (formerly known as Google Webmaster Tools)
#22: Add Sitemap Link to Your Robots.txt File
You know about
robots.txt file right? The file is also called the robots exclusion protocol or standard. If not, then do not worry.
robots.txt file decides which portions of your website can be indexed by search engines. Usually, the
robots.txt file is placed in the root directory.
For example, if your website name is example.com then you should be able to see a
robots.txt file by accessing
It is a good idea to add your sitemap link to your
robots.txt file. Whenever bots will crawl your
robots.txt file, they will know where to look up for your sitemap. This small file is very important as it also communicates with web robots to let them know about pages not to crawl.
Leaving sitemap link in
robots.txt file has brought positive results in our studies.
Wrapping Up: Should you write for Google or Humans?
Writing contents for your website or blog can mean balancing both search engine and human readers. On the one hand, you will need to write content that includes specific keywords for SEO purposes so that Google can find you. On the other, you also want to write materials that readers will want to read. Our best WordPress SEO tips are to optimize your content later and make sure the keyword comes naturally.
Write Your Article First, Then Keyword. Naturally
Write the article you want to write, then go back and find places where keywords will naturally fit in. Once you’ve identified your keyword, you may want to revise some of your sentences to blend them in.
Let’s say your keyword is London Hotel. Initially, you may have written, “Four Seasons Hotel is one of the best hotels in London.” Now, when you add the keyword in, you’d revise it into, “Four Seasons Hotel is a well known London Hotel.”
[Pro WordPress SEO Tip: Instead of “Best Strategy SEO,” include a grammatically correct phrase “Best Strategies for SEO.” On a side note, sites that are built and maintained with consistent and careful efforts are going to flourish far more than sites that are simply thrown together]
So in concluding, the basic question still remains
Should I write for Google focusing on SEO or should I write for actual human readers?
Well, the best way is to balance both. Both are equally important to increase your chances of getting found in the Google search.
We outlined most of the on page optimization here. Hope you find them helpful.