Maximizing Your E-commerce Sales with CartFox: The Ultimate SMS Marketing Solution

SMS marketing has been around for quite some time, but its popularity has been increasing steadily in recent years. In 2024, SMS marketing will be a crucial tool for e-commerce businesses looking to reach their customers effectively and drive sales. One such platform that has made SMS marketing accessible and effective for businesses using WordPress is CartFox.

We’ll present three core SMS marketing strategies to maximize your sales:

• Turning abandoned carts into sales through abandoned cart SMSes
• Send personalized SMS campaigns tailored to your customers
• Post-purchase SMSes for improving customer satisfaction and loyalty

Let’s know more about why you should use SMS marketing to take your business to the next level.

Why SMS marketing in 2025?

SMS marketing is likely to continue to be a valuable tool for businesses in the future due to its wide reach, immediacy, and cost-effectiveness. It can be tailored to specific target audiences and can be easily tracked for ROI. Additionally, with advancements in mobile technology, SMS marketing may become even more personalized and interactive in the future.

The top 5 features that distinguish SMS marketing from other channels are as follows: 

• High Open Rates: SMS marketing has a high open rate, with 98% of texts being opened within three minutes of delivery. This makes SMS an effective way for businesses to reach their customers and get their attention.
• Personalization: SMS marketing allows businesses to personalize their messages, addressing their customers by name and tailoring the content to their interests. Personalization can help increase customer engagement and drive sales.
• Timely Delivery: SMS marketing messages are delivered almost instantly, making it a quick and efficient way for businesses to communicate with their customers. This is especially useful for time-sensitive promotions and announcements.
• Cost-Effective: Compared to other marketing channels, SMS marketing is relatively cheap, making it accessible to businesses of all sizes. The cost-effectiveness of SMS marketing can help businesses minimize their marketing budget and drive more sales.
• Easy to Track: SMS marketing campaigns can be easily tracked and measured, allowing businesses to see the results of their efforts and make data-driven decisions. This can help businesses optimize their SMS marketing strategies and improve their ROI.

The evolution of SMS marketing – from 1992 to now

SMS marketing has a fascinating history that dates back to the early days of text messaging. In the initial phase, mobile phones were a rarity, and the concept of using text messages for marketing was far from anyone’s mind.

The first-ever text message was sent in 1992 by software engineer Neil Papworth. The message, a simple “Merry Christmas,” was sent to a friend’s mobile phone.

As mobile phone adoption grew rapidly in the following years, businesses began recognizing the potential of text messaging as a marketing tool.

By the mid-2000s, SMS marketing had become a popular and effective way for businesses to engage with their customers and prospects directly.

The advent of SMS automation tools has further transformed this marketing channel. These tools allow businesses to send personalized and targeted messages with ease, revolutionizing the way brands interact with their audiences.

Automated texting services have also enabled businesses to manage campaigns more efficiently, providing real-time metrics to measure success and improve strategies.

Today, SMS marketing stands as one of the most powerful forms of mobile marketing. Its ability to deliver messages instantly and directly to consumers has made it indispensable for businesses of all sizes.

From the humble beginnings of a single “Merry Christmas” message in 1992 to the sophisticated automation tools we use today, SMS marketing has evolved remarkably—and its journey is far from over.

CartFox SMS marketing Wordpress plugin

CartFox is a WordPress plugin that helps e-commerce businesses recover lost sales by sending SMS to customers who have abandoned their carts. The plugin integrates with WordPress and works seamlessly with popular e-commerce platforms such as WooCommerce.

1. Turning abandoned carts into sales through abandoned cart SMSes

Abandoned cart SMSes are one of the most powerful features offered by CartFox. In today’s fast-paced world, customers are often in a hurry and may forget about items they have left in their cart. With the help of CartFox, businesses can recover a significant portion of these lost sales.

When a customer enters their mobile number at checkout and then leaves the website, CartFox will send an SMS reminding them of their unfinished order. The SMS will include a link to the abandoned cart, making it easy for the customer to complete their purchase.

The CartFox research team has found that abandoned cart SMSes can recover up to 30% of all clients who abandon their carts, providing a significant boost to sales and customer satisfaction.

A few practical examples of how abandoned cart SMSes can be used to recover lost sales are Abandoned Cart Reminders, Limited Time Offers, Personalized Recommendations, and Abandoned Cart Surveys.

Abandoned Cart Reminder: When a customer abandons their cart, CartFox will send an SMS reminder, including a link to the cart. This can help the customer quickly and easily complete their purchase.

Limited Time Offers: Businesses can use abandoned cart SMSes to offer limited-time promotions or discounts to customers who have abandoned their carts. For example, a store could offer a 10% discount on the items in the customer’s cart if they complete their purchase within the next 24 hours.

Personalized Recommendations: CartFox allows businesses to personalize the abandoned cart SMSes they send. For example, if a customer has left a specific product in their cart, the store could send an SMS promoting related products or offering recommendations based on the customer’s browsing history.

Abandoned Cart Surveys: CartFox can be used to send surveys to customers who have abandoned their carts. This can help the store understand why the customer left their cart and make improvements to the checkout process, increasing sales and customer satisfaction.

Two examples of abandoned cart reminders are: “Don’t miss out! Complete your purchase now with this link: [insert a link to abandoned cart]. Limited time offer: use code HELLO10 for 10% off.”, or “Hey [first name], we’ve noticed you’ve left some items in your cart. Click here to continue shopping: [insert a link to abandoned cart]”.

You can also check the Ultimate WP SMS plugin. It has features that can increase your sales through SMS marketing.

2. Send personalized SMS campaigns tailored to your customers

In addition to abandoned cart SMSes, CartFox also allows businesses to create and manage SMS marketing campaigns. This includes sending promotional messages to customers, announcing new products, and offering discounts.

SMS campaigns are an extremely popular choice to send SMS notifications to clients interested in a particular product and might be interested in buying a newer, improved version of the product or catching seasonal sales to buy more. Because of CartFox’s segmentation feature, we can easily tailor the SMSes to match the customers’ temperament and style.

The expert’s advice is to use SMS campaigns in conjunction with multiple different events. You might notify your customers about an upcoming product that might interest them, while also offering them a free shipping coupon for the product. It’s a win-win for both the store and the customer!

3. Post purchase SMSes through CartFox

In addition to abandoned cart SMSes and SMS marketing campaigns, CartFox also allows businesses to send post-purchase SMSes. This feature has a number of benefits that can help online stores improve their sales and customer satisfaction.

Benefits of post-purchase SMSes

Here are the major benefits of post-purchase SMSes:

• Improved Customer Experience: Post-purchase SMSes allow businesses to follow up with customers after they have made a purchase. These messages can be used to thank customers for their purchase, provide product information, and offer follow-up support. This helps to improve the overall customer experience and build customer loyalty.
• Increased Customer Satisfaction: By sending post-purchase SMSes, businesses can show their customers that they value their business and are interested in their satisfaction. This can help to increase customer satisfaction and lead to repeat purchases.
• Increased Brand Awareness: Post-purchase SMSes provide an opportunity for businesses to promote their brand and products to their customers. This can help to increase brand awareness and drive sales.
• Improved Sales: By following up with customers after they have made a purchase, businesses can encourage repeat purchases and upselling. This can help to improve overall sales and increase the customer’s lifetime value.

How online stores use post-purchase SMSes on CartFox

• Thank You Messages: Many online stores send thank you messages to customers after they have made a purchase. These messages can be used to thank customers for their business, provide product information, and offer follow-up support.
• Product Feedback: Some online stores use post-purchase SMSes to gather product feedback from their customers. This can help to improve the product and the customer experience.
• Upselling: Many online stores use post-purchase SMSes to promote related products and encourage upselling. For example, if a customer has purchased a camera, the store might send an SMS promoting camera accessories.
• Customer Surveys: Some online stores use post-purchase SMSes to conduct customer surveys. This can help the store gather important information about the customer’s experience and make improvements.

By following up with customers after they have made a purchase, businesses can encourage repeat purchases and upselling, leading to improved sales. Additionally, by providing excellent customer service, businesses can build customer loyalty, encouraging repeat purchases and increasing the customer’s lifetime value.

By gathering product feedback from customers, businesses can improve their products and the customer experience, leading to increased sales and customer satisfaction. Finally, by promoting their brand and products, businesses can increase brand awareness and drive sales.

Case Study: Smania store with 1.064.455 € revenue from abandoned cart SMSes

S-Mania, an online store offering a variety of products from fashion to home decor, generated 1.064.455 € in revenue (with an investment of 22.000 Euros) in just six months by using CartFox’s WordPress plugin. The team at S-Mania put effort into utilizing the app’s features and targeted specific groups of customers with tailored messages and offers.

The app also offers a custom account for every country they sell to and allows translating SMS messages for different markets. S-Mania’s success serves as an example of how powerful this tool can be for online stores looking to boost sales and revenue.

Feature overview of CartFox – Unlock the power of SMS marketing

CartFox, an advanced SMS marketing platform, brings innovative tools to the table to help businesses maximize their online sales. From recovering abandoned carts to launching targeted promotional campaigns, CartFox simplifies SMS marketing while delivering impressive results. Let’s dive into the standout features that make CartFox a must-have for e-commerce businesses.

1. Abandoned cart recovery

Every e-commerce retailer knows the frustration of abandoned carts. CartFox tackles this issue head-on by sending timely and personalized SMS reminders to customers who leave items behind. These messages encourage customers to complete their purchases, boosting conversion rates and revenue.

2. Post-purchase campaigns

Building strong customer relationships doesn’t end with a single purchase. CartFox enables businesses to engage customers post-purchase through thank-you messages, feedback requests, or cross-selling campaigns. This feature enhances customer retention and fosters repeat business.

3. Targeted SMS promotions

Targeting the right audience is key to a successful marketing strategy. CartFox’s targeted SMS promotions allow businesses to create highly personalized campaigns based on customer behavior, purchase history, or preferences. This ensures the right message reaches the right person at the right time.

4. Quick and easy setup

Time is money, and CartFox recognizes that. The platform offers a simple and intuitive setup process, allowing businesses to integrate and start using the service in just a few minutes. This ease of use eliminates technical barriers and lets users focus on crafting impactful campaigns.

5. Intuitive dashboard

Managing SMS campaigns has never been easier, thanks to CartFox’s user-friendly dashboard. The dashboard provides a comprehensive overview of campaign performance, including delivery rates, customer engagement metrics, and ROI. This empowers businesses to make data-driven decisions to optimize their marketing efforts.

6. Multi-site management

For businesses operating multiple websites, CartFox provides seamless multi-site management. Users can oversee all their SMS campaigns across various domains from a single platform, saving time and streamlining operations.

7. Predefined messages in multiple languages

CartFox caters to global businesses by offering predefined SMS templates in various languages. This feature ensures that businesses can connect with their diverse customer base effectively while maintaining consistency and professionalism.

8. Cost-effective messaging

Budget constraints shouldn’t hinder effective marketing. CartFox offers competitively priced SMS services, enabling businesses of all sizes to leverage the power of SMS marketing without breaking the bank.

9. Customizable campaigns

Flexibility is at the core of CartFox. Businesses can customize their SMS campaigns to align with their branding, tone, and objectives. This personalization enhances customer engagement and strengthens brand identity.

10. Safety first

It’s important to remember that SMS marketing is subject to privacy and data protection laws, including the General Data Protection Regulation (GDPR). Before sending SMS messages to customers, businesses must obtain explicit consent from their customers and provide information about how their data will be used. Businesses must also ensure they are following all relevant regulations, including those related to SMS marketing.

By using CartFox, businesses can ensure they are compliant with these regulations and can focus on delivering targeted and effective SMS campaigns to their customers. To maintain the privacy and protection of customer data, CartFox also implements the highest level of data security measures to keep customer information safe.

Also Check: How to Use Google Shopping Effectively for More Sales

Why choose CartFox?

Ninety percent of text messages are read within the first three minutes, demonstrating the immediacy and effectiveness of this communication method—something CartFox leverages to help businesses reach their customers more efficiently.

With 95% of individuals aged 18 to 29 actively using text messaging, CartFox ensures brands can engage with a tech-savvy audience in a way that feels natural and timely.

Furthermore, since 66% of consumers prefer to be contacted by brands through text messaging over other channels, CartFox empowers businesses to align with customer preferences, driving better engagement and results.

CartFox isn’t just another SMS marketing tool; it’s a comprehensive solution tailored to the needs of modern e-commerce businesses. With features that boost conversions, nurture customer relationships, and simplify campaign management, CartFox empowers businesses to achieve their sales goals while staying ahead of the competition.

What about the pricing?

CartFox uses a pay-as-you-go pricing model, meaning that there are no subscription fees to start using CartFox – you only pay for the SMSes that you send. The pricing for individual SMS-es can be found here.

Conclusion

SMS marketing is a powerful tool for Wordpress-based e-commerce businesses looking to reach their customers effectively and drive sales. CartFox makes SMS marketing accessible and effective, with features such as abandoned cart SMSes, SMS marketing campaigns, and post-purchase SMSes. With its ease of implementation and use, CartFox is a must-have for any business looking to improve its SMS marketing efforts in 2025.

Not sure if CartFox will suit your needs? Don’t worry. You can send the first 300 SMS-es for free!