If people aren’t reading your website content – or they’re moving away from it quickly – it is because of this one thing: You’re not respecting your audience’s time. It is essential that you write engaging content. We are covering the best 5 audience engagement strategies in today’s article.
If you are not respecting your reader’s time, you are robbing their time, by publishing content that:
(a) Doesn’t speak to your target audience’s needs or concerns,
(b) Is confusing, and/or
(c) Is sloppily formatted
And all those, my friend, are exactly what your readers do not want.
Let’s look at five audience engagement strategies