Keywords always play a vital role when it comes to Search Engine Optimization (SEO). Although Google puts less emphasis on keywords but having the perfect balance is key. Otherwise people will not find your content in search engine result pages (SERPs). In this article, we will focus more on long-tail keywords and the best tools for long-tail keywords.
What are Long-Tail Keywords?
A long tail keyword is often three and four keyword phrases that people search with. Long-tail keywords are used to target specific audience rather than mass audiences. Since they’re very specific, they allow you to rank higher in search engine result pages (SERPs).
Thousands of Search Engine Optimization (SEO) tools are out there. As a user, which one should you use? Why use them in the first place?
Well, SEO tools help you to optimize your website. However, if you are not giving efforts on SEO for your business, you are missing out. In this article, you will know about 12 best & free SEO tools for WordPress.
Learn how to properly optimize your WordPress robots.txt for SEO
WordPress robots.txt file is an important file for your website’s SEO efforts. It can have a powerful impact on index/de-index particular pages of your website. Google has evolved a lot about how it crawls the web and provides you search results. The best practices from a few years ago often don’t work anymore. This post outlines how you can optimize your WordPress robots.txt file for better SEO.
What is robots.txt File?
In the world of internet, bots are small pieces of software that visit websites on the Internet. The most common example is the search engine bots. These search engine bots “crawl”/scans around the web to help search engines organize data. Search engines like Google use these bots to index and rank your website against billions of pages on the Internet.
Semantic Search is changing the search engine landscape forever.
Do you remember the early days of searching on the internet? This was way before businesses and individuals started adapting for semantic search on WordPress and other websites. If you did not enter the exact term for what you were looking for, it was nearly impossible to get useful results. But nowadays we expect Google to give accurate answers irrespective of the accuracy of the keyword entered by us.
In fact, we are amazed on the rare occasions when the search engine fails to give us correct information. Have you ever thought about how this is impacting your website? The search engine giant is no longer interested in only the keywords used in your content.
Google has been using other factors such as semantics, page speed and the overall relevance of your content to finalize its position in related search results. Whether you run a website design company or business website you must know how to make the best strategy to take full advantage of semantic search.
A collection of best SEO friendly WordPress themes that are also free
In the modern age, it is very important that your writing shows up on different search engines. At the same time, it is also very crucial that you provide your users with engaging user experience.
Research says you only have 15 seconds to impress your users. Do not settle anything but the best WordPress theme for SEO, right?
Choosing a WordPress theme for SEO can be tough. You have to find out WordPress themes that not only loads incredibly fast but also provides users with a great user experience. Your visitors should be instantly comfortable and familiar while visiting your website.
For example, if you provide users with a dark background and white text it will take some time for your users to get used to it. As 90% of the websites on the internet offers texts in a white background, initially your visitors will find it hard to read your content.
The best WordPress SEO plugins and tools you should care about.
Content is the king. Right? Bill Gates, famously said in his 1996 interview that content is king. One decade later we are realizing what he meant by that. In this article, we will share the best WordPress SEO plugins and tools to make sure your content performs like king.
Over time, the breadth of information on the Internet will be enormous, which will make it compelling. Although the gold rush atmosphere today is primarily confined to the United States, I expect it to sweep the world as communications costs come down and a critical mass of localized content becomes available in different countries
Connect with your readers more effectively and increase user engagement like a pro.
If people aren’t reading your website content – or they’re moving away from it quickly – it is because of this one thing: You’re not respecting your audience’s time. It is essential that you write engaging content. We are covering the best 5 audience engagement strategies in today’s article.
If you are not respecting your reader’s time, you are robbing their time, by publishing content that:
(a) Doesn’t speak to your target audience’s needs or concerns,
(b) Is confusing, and/or
(c) Is sloppily formatted
And all those, my friend, are exactly what your readers do not want.
Let’s look at five audience engagement strategies
Review the your common Yoast SEO Settings mistakes!
If you are using WordPress, Chances are you are using an SEO plugin to boost your online presence. Today, we are covering how to install and set up one of the best WordPress plugins for SEO – Yoast SEO plugin by Team Yoast.
If you are not optimizing your content for search engines, you are missing out. We have previously covered the best WordPress SEO Guide 2019 where we discussed in-depth about the Do’s and Dont’s of WordPress SEO. In this article, we will illustrate the top 11 Yoast SEO settings mistakes which people regularly do.
Best digital marketing/attention grabbing words to attract customers or readers
Picking the right digital marketing words to attract customers is vital.
Words to attract customers differs from place to place. But you have to research, research and research!
It’s all about using the correct language to reach the right people. And that means your word choices matter. You’ve got to think about what you want to say, and how your audience wants to hear it. It’s a two-way street. Hence, you have to be very careful while picking up words to attract customers.
In this article, we break down the words and phrases that you should work into your content. However, just inserting these words into your writing does not mean it will turn out to be the best. They must also be used with intention.
15 Best WordPress photography plugins that will help you to manage your photography more efficiently
Nowadays, the art of photography is a more popular medium to express the insight of the nature, perception, and notion of humans. Photography is now used to tell stories. But photographers need a medium to showcase their work. If you are looking for the best WordPress photography plugins, keep reading.
Smartphones have caused a photography boom.
In May 2017, Google announced that Google Photos has over 500 million users, who upload over 1.2 billion photos every day. (Source: Wikipedia)