SEO Glossary: A Comprehensive List of SEO Terms with Definitions

Facing difficulties to understand all the SEO Jargons? This guide will get you used to all the common SEO terminologies with definitions.

Search Engine Optimization (SEO) is one of the most crucial aspects of marketing in the current era of digitalization. It is the practice of making a website valuable to search engines, thus attracting large quantities of quality organic visitors.

Right now, there are more than 1.75 billion websites online

internetlivestats

And there’s a good chance that your website will never attract visitors unless you apply proper SEO techniques.

However, SEO is a complex set of work and its terminologies are even more complex. If you are a new online marketer, learning the SEO terms should be your first priority before you jump right in to do SEO.

This SEO Glossary is a compiled list of the terms that you’ll come across while doing SEO. We hope it will help make you ready for the real battle, to rank your website on top of the search engines.

Essential SEO Terms You Need To Know

SEO Glossary - A Comprehensive List of SEO Terms

Before we immerse you with the huge list, first let’s check out some of the most used terminologies that you will see all the time while doing SEO.

Algorithm

Algorithms are the computer programs behind the search engines to determine which websites to display for a user query. Algorithms take several factors into account and retrieve data and websites that are relevant to the search query.

Alt-Text

Alt Text is a word or phrase that we can set to display in case an image or graphic is not visible to a user. It carries a great deal of importance as it is also used by the search engines to understand the contents of an image.

Also, in case of any missing image, users can easily understand what the image was all about by reading the alt-text.

Backlink

Backlinks are the links to your website from an external website. Having a good number of backlinks from quality sites with relevant anchor-text is one of the best ways to rank higher in search engines.

You can achieve backlinks by guest posting on high ranked websites.

Conversion

Conversion is being able to encourage visitors to do a specific action when they visit your website. This includes signing up, downloading a file, or buying a product, etc. It increases user experience and users don’t feel confused.

It is a good practice to use CTA buttons to enable these actions.

Crawling

crawl

Crawling is a process done by search engines using bots to crawl or move through a website. It not only analyzes a website but also follows every external or internal link to and from the website. Search Engines do crawling to index pages from a particular website.

Domain

A domain is a unique address of a website. Such as, you can reach our website by typing www.wphive.com. It’s a good thing to register a domain name for your website for a longer period, as search engines see that a sign of stability.

Google

You already know this. Though there are a couple more search engines like Bing and Yahoo, yet all our SEO efforts are mainly for this specific website.

Google is the single biggest search engine in the world

Netmarketshare

Homepage

The homepage is the main or root page of a website. When a visitor type in a website URL, this is the first page they will be welcomed with. It is also the most visited page of a website.

So, you your homepage needs to be attractive while guiding the user to the point he/she wants to go.

Index

The index contains all the webpages that a search engine decides to store through the crawling process. If your website or a specific page of your website is not on s search engines index, it will not be displayed on search results.

Keyword

Keywords are the words or phrases that users type into a search engine to find a relevant webpage. One of the core work of SEO marketers is to find keywords that people are searching for and match them with relevant content on their website.

Meta Tags

Meta tags contain meta keywords and meta description. They are written on the head section of the HTML structure of a webpage. It tells the search engine what that webpage is all about.

Also, users can easily get an idea about your content by reading all the meta tags.

Organic Search

An organic search is done when a user searches for a term on a search engine and visits an unpaid result.

Page Rank

PageRank or PR is a value assigned by google algorithm to measure the importance of a page. The higher the value, the higher the website will rank on google search.

Traffic

Traffic is the number of visitors coming to a website within a specific period. Traffic can be of various types,

  • Organic traffic
  • Paid traffic
  • Referral traffic
  • Social media traffic

XML Sitemap

XML Sitemap is a virtual map containing the links of all the pages of a website. It helps search engines crawl through your website and index all the pages.

SEO Glossary of Terms: A Guide for Beginners

SEO Glossary: A Comprehensive List of SEO Terms with Definitions 1

Finally, the main attraction of your article today. Here’s the complete glossary of terms. For your convenience, we have organized the terms in such a way so that if you are searching for a specific term, just click on the first letter from the table of content below to find it quick and easy!

| # | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | R | S | U | W | Y |

#

301 Redirection

301 redirect is a systematic way to automatically redirect users from one page to another page with a different URL. This is usually done if another page with updated content on the same topic exists on the same website.

301 redirection

This also ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index.

302 Redirection

302 redirection is the same as 301 Redirection, apart from the fact that the redirection is temporary. It is used when an original page is being updated and will be back after the update is done

A

Adwords

Google Adwords is the “Pay Per Click” program by Google to attract visitors to a website. It is an advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results.

That’s how Google makes money from search.

Anchor Text

Anchor text is a text that works as a link when the actual link is hidden inside it. This is usually the blue text we come across on most websites. Inbound links with relevant anchor text are good for a website’s SEO.

anchor-text-html

Authority Site

Authority Sites are websites that people trust. When a site has inbound links from many high ranked websites, it is considered as an authority site to search engines.

B

B2B & B2C

B2C and B2B are two forms of commercial transactions. B2C stands for business-to-consumer, which is a process for selling products directly to consumers. B2B stands for business-to-business, which is a process for selling products or services to other businesses.

Baidu

Baidu is the most popular and regularly visited search engine in China. 90% of online search queries done in China are done through Baidu.

Bing

Bing is the second most visited search engine worldwide. It is owned and operated by Microsoft.

Black Hat

Unethical or manipulative way to rank higher on search engines. These ways are against search engine guidelines and websites can get banned for these types of malpractice.

Blog

A blog is a regular publication of new content on different topics. Each publication is posted on a new page. Writing blogs on a regular basis can be a good SEO practice for your website.

Bounce Rate

Bounce Rate is the percentage of users that visit your website and leave without any other interaction or entering any more pages. The lower the bounce rate, the better is for you. Because that means people are interested in your content.

Breadcrumb

A navigational element that helps users find out where they are on a website and how to get back to the root. Breadcrumbs are typically placed in the horizontal form under the masthead or navigation of a website.

Breadcrumb URL
Example of Breadcrumb URL

C

Cache

The technology of temporarily storing web content to load it faster. It is a widely used method for storing information so that it can be later accessed much more quickly.

Canonical URL

The canonical URL defines the best address to find information about a specific topic on a website. It is used in case there is more than one address where the same content can be found.

CMS

CMS or Content Management System is a kind of web-platform that lets a user create a website without any coding skills. WordPress is one of the best examples of CMS.

Competition

Competition is a metric for a keyword that several webpages are trying to rank for. The higher the number, the higher the competition.

CSS

CSS stands for Cascading Style Sheets. This is a language that defines how the HTML of a website should look.

D

Dead-End Page

A webpage that has no further links to any other page, so the visitor or search engine bot has no other place to move forward.

Directory

A directory is a categorized list of websites. Unlike search engines, the list of websites in a directory is manually curated and categorized.

Do-Follow

Do-follow is HTML links that don’t have a “no-follow” attribute. Search Engine bots can easily move around with do-follow links, which gives them an SEO value.

E

E-Commerce

Sale of products through online stores. E-Commerce is growing very fast. It’s the best and easiest way to sell a product nowadays. You can create an E-Commerce website easily using WordPress.

Create an Ecommerce Website using WordPress

F

Fold (The Fold)

Fold refers to a point in a webpage where it is cut off by the bottom of a monitor or browser window. It is the only visible part of a webpage unless the user wants to scroll down.

Website Fold
The Fold

G

Gateway Page

A gateway page is a page that is crafted to attract visitors from a search engine, and then encourage them with CTAs.

Google Analytics

Google Analytics is a free program from Google that gives detailed data on the traffic of a website. This data includes geographic location, device, time spent, bounce rate, etc.

Googlebot

Googlebot is the crawler program used by Google to find webpages to index. It collects documents from the web to build a searchable index for the Google Search engine.

H

Heading

Headings are the title of different sections of a website. Headings are created using h1-h6 tags. They are significantly bolder than the regular page of a website.

HTML

HTML stands for HyperText Markup Language. It creates the backbone of a website. HTML is also the code that search engines crawler analyze to get an idea of your website.

HTTP/HTTPS

HTTP or The Hypertext Transfer Protocol is the way data transfers between the website and the visitor. HTTPS is the secured version of HTTP, which uses Secure Socket Layer (SSL) to ensure data security.

I

Impression

An impression is the number of times a webpage has been viewed over a certain period.When your ad loads and displays in front of a user, that is one impression.

Inbound Link

An inbound link is a link to your website from another site. When someone else uses your website link on their website, it usually enhances your site authority.

Inbound Link
Inbound Link

It is better to have a good number of inbound links to your website from other valued websites, as search engines then think of your site as a resourceful one.

Internal Link

A link from a page, to another page of the same website. An internal link can be used to guide the user through your website and help them with more relevant content.

J

JavaScript

JavaScript is a scripting language that is used to create special dynamic features for a website.

K

Keyword Cannibalization

Keyword cannibalization happens when two or more pages from the same website focus on the same keyword. This results in low PageRank for both the page, as search engines fail to understand which page is more relevant for that keyword.

Keyword Density

Keyword density is the number of times a keyword is used on a single webpage. The ideal percentage to use a keyword on a webpage for better SEO is not yet known.

2% keyword density is a good practice

L

Landing Page

Landing pages are the pages that a user will land once they click on the link. These pages are often created to generate leads.

Link Building

Link building is the process of getting inbound links from well-ranked, authority sites. More links from trusted sites are a huge boost for websites SEO.

Long-Tail Keywords

Long-Tail keywords are phrases that contain three or more words. Long-tail keywords usually target specific customers and their search terms. The conversion rate of long-tail keywords is usually higher than in regular keywords.

Long Tail Keyword
Long Tail Keywords have low search traffic, but better conversion rate

M

Metric

Metric is the measurement of the performance of a website. This include website traffic, traffic source, bounce rate, top pages, conversion rate, customer’s lifetime value, etc.

Monetize

Monetizing is a method of earning money from a website by placing an ad. Basically you will driving your traffic to another website through a link beneath the add in exchange of money.

N

Negative SEO

Negative SEO is malpractice to deliberately harm the ranking of a website. This kind of attack can take a number of different forms: Hacking your website. Building hundreds or thousands of spammy links to your website.

No-Follow

No-Follow is an HTML attribute that tells a search engine to not follow a specific outbound link.

O

Off-Page SEO

Off-page SEO refers to SEO activity that helps rank a website higher but is not done on the website itself.

On-Page SEO

On-page SEO is the opposite of off-page SEO. Key examples of on-page SEO are the usage of keywords, structuring HTML to help a search engine understand what your website is about, etc.

Outbound Link

Outbound link refers to a website placing a link to another website. Also called external links, it direct visitors from pages on your website to other sites on the Internet. Unlike inbound links, which send visitors to other pages on your website

P

Page Speed

Page Speed is the amount of time needed to load a webpage. Page speed affects a website’s rank on search engines. Here’s how you can improve your page speed.

Page Title

A page title is the name of a webpage. Page titles are the titles search engines use to display a website on search pages.

Paid Search Result

Paid search results are the opposite of the organic search Result. Paid search results are displayed above the organic search results on search engine

Paid Search Result
Paid Search Result

Panda

Panda is a series of updates released by Google to prevent bad practice to rank a website higher.

R

Rank

Rank is the position of a website in an organic search. Google measures various factors for a website and then decides in which place to rank the website. If it’s good enough, you can get a place in the first page.

Ranking Factors

Ranking factors are the factors that a search engine takes into account to rank a website in a search result.

Robots.txt

Robots.txt is a file that is used to tell a search engine which part of the website should be ignored. It is important to have Robots.txt file on your website so that search engines can index only the pages that you want.

S

Search Volume

Search volume is the number of times a keyword is searched during a specific period.

SEM

SEM stands for search engine marketing. It describes the process of increasing website traffic with both organic and paid efforts.

SEO

SEO or, search engine optimization is the process of optimizing a website for search engines, thus getting organic visitors. This is a combined effort that is done by choosing relevant keywords, link building, ensuring better user experience, and offer quality content.

SEO

SERP

SERP stands for the search engine result page. This is the page a search engine displays after a user types in a query. This page contains all the webpage that matches the users’ search term.

Spider

Spiders are the same as crawlers. They are used to crawl websites and determine whether the page should be indexed.

U

UGC

UGC stands for user-generated content, the content that is posted by a user or customer of the website. This includes a photo, video, blog, or even a comment from a user.

URL

URL or uniform resource locator is the address of a webpage. Every page of a website has a different URL. An URL usually consists of a domain name and a custom page name. Here’s an example to help you understand.

URL
URL

W

White Hat SEO

SEO practices that maintain all the guidelines by search engines are called by white hat SEO.

WordPress

WordPress is the leading Content Management System in the world. According to the stats from WhoIsHostingThis, Over 35% of all the websites in the world are powered by WordPress.

SEO Glossary: A Comprehensive List of SEO Terms with Definitions 2
WordPress

Y

Yahoo

Yahoo is the third most popular search engine in the world, accumulating almost 2% of the global search engine market share.

Yandex

Yandex holds 5th position worldwide on the market share of search engines. It is the 4th most popular website in Russia.

Time to Be a Great Marketer

A lot of people face difficulties during their earliest days of being a Marketer on digital platforms. If you are using a WordPress site, this is the best SEO guide for WordPress to get you started for your next step.

In this glossary, we wanted to cover all the common SEO terms. However, if you are facing difficulties with a term that we did not cover here, do comment below and we will definitely help you out.

The Ultimate Blog Writing Checklist for Beginners

You have written a blog post, it’s really well and informative. You believe it will add value to your readers. So, should you publish the post right away?… No! There are many things you need to check before hitting on the publish button.

Over 2 million blogposts got published everyday just on WordPress. So, you have to consider how to stand out.

Writing is obviously the main part of blogging but that’s not all. Before making it public you need to check some certain things to ensure the quality and better user experience.

Here we described a 37-point blog writing checklist to make sure your efforts are not ruined. This checklist will cover from the start of your writing to publishing it.

37 Point Blog Writing Checklist for Beginners

The points got divided into three parts to make them easily understandable.

  • Primary Considerations and Content Outlining
  • Points related to Search Engine Optimisation (SEO)
  • Useful tips to boost your content further

Now, let’s start with the part.

Quick Navigation

Primary Considerations and Content Outlining

blog writing checklist

1. Consider Target Audience before Planning

Considering the target audience group before preparing the content outline is a must. Every blog topic is meant for some specific people. If you write a blog post and think everyone is going to come and read then you are mistaken.

When you pick a topic up you need to identify your audience first. That will help you have a clear goal in mind and you will write keeping those specific readers in focus. Your information will be precise and you will find the right tone for your blog as well.

2. Define Your Top Goal

You should write a blog post keeping a marketing plan in mind. So, you need to realize the purpose of your topic. Like, generating traffic, SEO boosting, creating brand awareness, lead generation, etc.

We are going to start by giving you some pointers on how your structure of the content will look like.

3. Create An Outline For The Post

The next point on our blog writing checklist is, you need to create an outline for your blog post. Assuming you have already locked in on the topic. Now, an outline will contain the whole idea of your blog. The problems you are going address and how you are going to solve them, all this will be in the content outline.

When you will write a blog with a huge word count, the outline will help you keep track. Otherwise, it will be easy to get confused in the middle of writing.

4. Choose A Catchy Headline

After the outline, you need to choose your initial headline. Pick a headline that is true to your blog topic and also creates urgency among the audiences. Locking in on the starter headline will help you get a more clear idea of the topic and you will easily know what to write.

blog writing checklist, headlines

For example, if you want to write about the bad effects of smoking you can choose your headline to be “How Smoking Reduces Your Life Span By 10 Minutes Every Time“. This title will help the readers immediately realize that you are going to talk about the bad effects of smoking.

5. Provide Self-explaining Subheads

If you are writing a post that has more than 500 words, then you should use subheadings to split up the content. It is boring if you just write paragraph after paragraph without giving an insight.

That way the readers will get lost and will get bored quickly. So, to create engagement and give your readers the chance to understand your content more easily use subheadings throughout your post to break up sections of text.

6. Content Should be above 300 Words (1500+ is Best)

Don’t hold back while writing. Write as many words as you can. But make sure your whole topic is covered. Use facts, statistics, quotes, ideas, solutions. Writers often makes the mistake of thinking that audience like short contents because they don’t like to read long contents.

That is not true. When you find content that answers all your questions regarding the topic will you feel bored? Not at all. Rather you will appreciate the blog post and the writer. The same goes for Google and other search engines as well.

However, don’t fill your content with unnecessary information just to make it longer. The audience will get irritated.

7. Break Up Content Into Paragraphs

If this article was being written without any break you would have gotten bored reading the first 200 words. That is why it important to break up your content into paragraphs and white space.

Because digital contents should be skimmiable.

8. Stats & Facts Adds Value To The Post

Stats, facts, takeaways, news helps prove your point. That means if you are trying to show something or make your audience believe something uses facts or stats. Then you will come out as more believable to your audience and it will definitely add value to your post.

9. Add Use Cases, more and more Examples

Show, don’t tell.

It is one of the main factors of the blog writing checklist. When you use more use cases or examples than the audience will easily understand your point and will absorb the facts quite easily. Also, they grasp the message you are trying to share and convey to them.

Like, when you write about the bad affect of smoking you should examples like,

Every 15 cigarettes you smoke will cause a mutation in your body, mutations are how cancers start.

10. Use Active Voice

One of the first things you will learn as a blog writer is to use active voice while writing. Because active voice,

  • Uses fewer words, so that makes the writing more concise and efficient
  • Has a faster-moving narrative, which makes for easier writing and more engaging reading
  • Cleans up the sentence and
  • Helps prevent grammatical mistakes.

Also, active voice makes the sentences sounds more interesting and exciting rather than passive voice.

11. Write So That Even An Eight Standard Could Understand

We have included this point to the blog writing checklist so that you understand the importance of keeping the content simple. When you are writing a topic make sure it not only understandable by you but also by everyone.

Use simple words, don’t over complicate things, keep the structure simple. The quality of the writing should be high but simple.

12. Strictly Avoid Duplicacy

Always create original content. It is natural to look at other contents during researching. But, you should pick up ideas and what is lacking on that blog not sentences. So, rewrite the sentences in your own way and add more information if you can.

avoid duplicacy

Not only audiences but Google doesn’t like plagiarism as well. You could be penalized as well.

13. Add Relevant Images, Infographics

Blog is not only about writing, it’s also about how present the information to the reader. One thing we have said repeatedly throughout the this blog writing checklist guide, never let your readers get bored.

relevant images

So, if you fill-up the blog with words then no matter how interesting the topic is, it will not hold the excitement of the readers. So, you should include relevant images, infographics in order to spice up the visualization of your blog.

14. Link to Relevant-Valuable Sources

We told you to provide facts, stats, quotes to add more value to your content. But remember to give credit and provide links from where you picked up the information.You need to provide proper citations.

15. Important Information Should be Marked

When you will provide a lot of information, you want some information to catch the eye of your reader. Because you have worked hard to find that information. That is why that information should be highlighted.

But don’t go highlighting every single information.

Search Engine Optimization (SEO) Practices

You need to make sure your audience finds it and Google along with other search engines acknowledges it. That is why you need to perform SEO. So, what should you do?

16. Analyse Keywords before Writing

Next on our content writing checklist is selecting your primary keyword. It is important why? Well how else audience is going to find your blog. That is why you need to find a keyword that represents your topic and also help you rank higher in SERPs.

There are many ways to find your desired keyword for your blog topic. So, you can adopt these ways and reach more audiences with them.

17. Target Keyword Should Appear In Your Headline

It is a very important practice for the content writers out there. The target keyword should appear in the headline of your blog topic. So, after choosing the primary keyword, go back to your title and try to include the keyword in it.

target keyword in the headline

The benefit of it is Search Engines like Google, Bing, etc will know exactly what your content is all about.

18. Include LSI (Secondary) Keywords

Latent Semantic Index(LSI) or secondary keywords is an important part of the blog writing checklist. When you lock in your primary keywords, you should find some other keywords that surround your topic. These keywords can be long-tail keywords as well.

That way when people search using those secondary keywords, your blog post will still appear in the search results. Also, search engines use them to deeply understand your content.

So, it is better to select a few secondary keywords for your blog topic.

19. Make Sure Your Target Keyword Appears Within The First 100 Words Of Your Content

It is a very important practice for the content writers out there. The target keyword should appear in the first 100-150 words of the content. However, it shouldn’t look like you are forcing the idea. It should come naturally.

The benefit of it is Search Engines like Google, Bing, etc will know exactly what your content is all about and bring it higher in the search results and it sends signals to search crawlers.

20. Use Your Primary Keyword In Subheads Naturally

A part of your blog writing checklist should include adding your target keyword in subheadings. Because subheadings play a key role in optimizing the content in the best possible manner. That way subheadings will be used efficiently to enhance the quality of the content so that the content performance can be better.

21. Use The LSI keywords At Least Once

Point number 7 of the blog writing checklist, we told you to choose some secondary keywords relevant to your blog posts. Well, that was not for the show only. You need to use those keywords at least once your blog post for SEO optimization.

22. Avoid Keyword Stuffing or Black Hat SEO

It is a common idea among many writers that if you fill your blog post with your target keyword then your blog will get a higher ranking. That is absolute nonsense. The goal is to avoid using the target keyword more frequently rather than use it more naturally.

The keyword should be used naturally so that it doesn’t break the flow of the blog and readers don’t find it unnatural.

2% density is enough for a blog post.

23. Add Target Keyword At The End Of Your Blog

It is a good practice to use the primary keyword toward the end of the post to bookend the copy with references to the target phrase.

Also, it will help with the SEO and help you rank higher.

24. Add Target Keyword In The Meta Description

A meta description is used as a summary for your blog. Readers will get an initial idea about your blog by reading the meta description. So it is a good idea to use your target keyword in the meta description.

keyword in the meta descriptions

Remember your meta description should not exceed 150 words.

25. Internal Linking

It is one of the crucial point in the content writing checklist. Internal linking means when you link to other published posts on your site through relevant keyword on your blog post.

It helps in three things, boost your SEO, generates more traffic, acts as a resource guide to the readers.

26. External Linking

After internal linking comes external linking. When you write a blog you use terms that is unfamiliar and readers want to know about it more. So, it is a good practice to add outbound links to the best possible explanation for that term on the web.

The links can be to a Wikipedia page or to any relevant blog post.

27. Try To Keep The Head Keyword In The Page Title

One of the best practices in blog writing is to put the target keyword in the page title. It is a great way to boost your SEO. Also, that title needs to be unique to avoid any duplicate title tag issues that might hurt your site’s SEO.

You can make the page title the same as your headline, no problem. If you make it different make sure it stays true to your topic.

28. Add Your Target Keyword To Image ALT Tag

When you add images or any other graphics, remember to add the primary keyword to the alt tag in a natural way. It will boost SEO and also save you from copyrights.

29. Add The Keyword To Image File Name & Title

When adding images, also use the primary keyword in the original file name and the title in the CMS. This will also boost SEO.

alt tag

30. On-Page SEO

Make sure to run a full on-page SEO after the blog is published. Make sure you don’t miss any SEO optimization steps. On-page SEO includes optimizing title tags, images, meta descriptions.

Useful Tips To Boost Your Content Further

Image Creation Tools to Create SEO Friendly Images for WordPress Blog

31. Optimize Your Images

We all want to include high-quality images in our blog posts. But, there is a downfall to that. Sometimes it may take some time to load the whole image that can create irritation for the readers.

Resize and Serve Scales Images

So, it is a good practice to resize the images for giving your readers a better experience.

32. Be Careful About The Image Copyright Issues

While writing a blog, we need to use images to convey our message. Sometimes we use images from Google. When we do that, we need to be very careful to avoid image copyright infringement. It is a very serious issue and you need to double check before publishing these kind of images.

33. Links Should Open In A New Tab

All the links, internal or external should open in a new tab. Otherwise, if the links open in the same tab, then it will drive attention away from your blog post. Which will increase the bounce rate and have a negative impact on your blog post?

34. Use CTA Buttons

CTA (Call To Action) is a great way to lead your readers where you want them to. It is better to add a CTA button at the end of the blog post. That way after finishing the blog post it will the readers what to do next.

CTA is a great way to achieve the goal you had in mind before writing the blog post.

35. Alternative Headlines

Next on our blog writing checklist is to write some alternative headlines that is more powerful and engaging. From these powerful and engaging titles choose the best one. Make sure it includes the primary keyword. Your final headline should be not more than 60 characters in order to be fully displayed in search.

You can keep the initial one as well.

36. Don’t Forget Social Sharing

Encourage your readers to spread your post on different social media channels. Create shareable contents that includes ClickToTweet links, and social sharing icons.

Also, try to promote your content through your own social channels in a regular basis.That will help create awareness for your blog.

Embed-social-media

37. Last Minute Review

You need to have your own checklist to help you find any typo mistake or spelling mistakes. Also check for grammatical errors as well. Read the whole blog post once before publishing. Don’t hit the publish button unless you are done editing.

Follow the Checklist and Stand out from The Crowd in Blogging

We prepared this ultimate blog writing checklist to help beginners and our friends who are struggling to get the desired traffic. So, when you are writing a blog post make sure to give a check to all the points mentioned here.

And feel free to suggest more considerable points if you have any in your mind.

How to Create SEO Friendly URLs

SEO friendly URLs is one of the most vital elements for on page SEO. In addition, it always creates a positive impact on your site search results and Google loves to see the SEO optimized URLs.

URLs refer to the web address of your page or a blog post. That’s why like your title, meta, heading, link, and content search engine also use your web URLs to know about your content.

It’s always important to create perfect URLs based on proper search engine optimization. But when you search on the web you find millions of blogs with millions of URLs. But most of these URLs are not focus on the SEO except few.

For that reason, they will fail to make their impact on the search engine and also fail to rank on the top.

So today we are going show you how to create SEO friendly URLs.

Today you’ll learn about making SEO optimized URLs and some key consideration while generating the friendly URLs.

Let’s have look that you’ll learn today through this ultimate SEO guide.

Some Key Considerations on SEO Friendly URLs

An SEO Checklist For A New WordPress Website

While creating the SEO compatible URLs you should remember some key considerations. If you do then your chances of error will reduce more.

Here the lists:

  • Focus on right permalink setting
  • Short and definite
  • Can easily readable and understandable
  • Should represent your content

If you’re new in the SEO then take look over this informative SEO checklist blog that will help you for better ranking.

How to Create SEO-Friendly URLs in WordPress

How to Create SEO-Friendly URLs (Step-by-Step)

Now it’s time to cover how you can create your SEO friendly URLs that easily helps in your search engine optimization.

Let’s do it.

Use HTTPS Instead Of HTTP

Online security is a very important matter in these days. Most of the online users love to a secured website. In fact, search engines like Google also likes those sites that are very secured.

So when you run a site you have to make sure that your site is on the HTTPS. By using HTTPS, you tell your customers that you’re secured. Most importantly, it tells Google that your site is not harmful to the visitor.

Use HTTPS

In addition, it’ll also help to build SEO optimized URLs as well as create more opportunities for building trust with your customers.

Add Your Focus Keyword

build SEO optimized URLs adding keyword

Without a proper keyword, you cannot imagine a post. In fact, the keyword is the most powerful element that Google uses to crawl your site data. That’s why it’s a proven way to add your primary keyword in your URLs. Thus you’ll easily create your SEO optimized URLs.

Besides, you can easily find your desired keyword by using any of these keyword search tools.

Remove Special Characters & Numbers

Remove Special Characters & Numbers

Sometimes you’ll see people are using special characters and numbers (, 1, =) in their URLs. But it’s a very bad practice. Because it doesn’t help in the better search result but it creates a bad impact on it. Also, it doesn’t add any value to the blog post.

Focus on Length, Don’t Make It Long

Honestly, there is no proper length limit for your SEO URLs. However, it is better to keep it short. Because Google or other search engines like short URLs.

When you are using a long URL that means you add a lot of junk words in it. For creating friendly URLs, you need to remove extra words in your URLs and try to use a short and definite URL.

You can easily make your URLs short using only your primary keyword. According to Backlinko,” short URLs rank better than long URLs”.

Shorter URLs and higher Google rankings are strongly correlated

Try Hyphens, Not Underscores

When you’re making SEO compatible URLs you have to use hyphens (-) instead of underscores ( _ ). As it was mentioned earlier to avoid special characters.

build SEO optimized URLs using hypens

Here underscore is a special character that you should remove from your URLs.

Avoid Stopping Words

Avoid Stopping Words

Do you know what are the stopping words? Here is a list for you.

  • a
  • an
  • or
  • but
  • and

So try to remember those words and always avoid them when you create your SEO URLs. In fact, these words don’t add any value to your URLs. Besides, the search engine crawler doesn’t like those stopping words in the URLs. So it is not good for your SEO optimization.

Use Lowercase Letters

Use Lowercase Letters with SEO friendly urls

Using lowercase letters is also an important fact for SEO friendly URLs. Because the search engine likes lowercase letters, not uppercase. So always use lowercase letters in your URLs.

Make It Readable

Make it Readable while creating seo urls

Readability makes sense in your URLs. Moreover, it creates a friendly environment between your site URLs and your visitors. Google also likes these URLs because it helps with the crawl ability issues.

If you’re using WordPress for your site then you’ll check out some of the SEO plugins that will help in your site SEO.

Conclusion

Awesome! We’ve successfully finished this informative article regarding the SEO friendly URLs. So we can hope you understand the real facts of SEO URLs. In addition, you’ll learn about how to make these types of URLs in your website post or pages.

Plus, if you carefully focus on these pieces of stuff it’ll help you to reduce SEO mistakes rapidly.

If you face any issue regarding this blog topic feel free to comment on us. And please share with us what you learned from this article. Most importantly, if you have any idea that adds some value in this article do let us know. We’ll definitely appreciate your opinion.

Image Creation Tools to Create SEO Friendly Images for WordPress Blog

SEO optimization is more than just the word content. Using high-quality, relevant images will also increase its effectiveness. When you are especially running a WordPress blog, you know how important a blog image is.

It is often noticed that a WordPress website with great content also takes care of the images on site – like how to choose a color theme, font styles, and image formatting. Thus to do that, you must familiarize yourself with some of the best image editing and image creation tools for SEO.

In this article, we are focusing on why your WordPress site needs unique images and some of the best tools to create those images.

Image Creation Tools to Create SEO Friendly Images for WordPress Blog

The Need for Unique Images in WordPress or Any Other Website

Someone well said – “If your pictures aren’t good enough, you’re not close enough.”

In the case of your WordPress blog or website, images are often used to tell the context. If you are using an image in your blog posts you are using them to explain your points. While in case of selling something you can show with an image that how your product or service is better than the others.

There was a time when website owners just used to pick the images from Google without looking at the copyright, but with the evolution in Google guidelines they are much aware now. They either use their own unique images or give an image credit.

Frankly, experienced website owners don’t use images with copyright and follow the Google’s given criteria. So for creating unique images, we are listing some of the tools that will help your designing process.

7 Top Tools to Design Your WordPress Images are:

Canva

Canva WordPress

When it comes to free online Image creation tools, Canva is currently leading the charge. It has unique templates and various features. Also, if you opt to avail of its advanced features, it will only cost you a few dollars.

Some more advantages of Canva are their vast collection of free images, font styles and template sizes. Canva is an amazing tool that you can use for your WordPress blog to take benefit of their extensive features and functionality to create engaging visual content. From blog graphics to social media posts to YouTube thumbnails – you can design anything with Canva and give boost to your WordPress marketing strategy. The dimension for images is fixed in Canva, so it is easy and you don’t have to do it yourself.

BeFunky

Befunky WordPress

With BeFunky tool, you can edit pictures into a picture you desire – no pricey software required to operate. BeFunky Photo Editor has amazing enhancement tools to give lighting effects, and to remove digital noise, fuzziness, and other common picture related problems. So, if you are looking for an image creation tool for SEO that has no fuss, BeFunky might be for you.

You are not required to create an account to edit or create images. Moreover, its advanced feature can be accessed at extremely affordable prices.

Pixlr

Pixlr WordPress

For all your pictures and graphic editing needs, Pixlr can also be a good option. If you are a pro in image designing, this tool is definitely for you. Although Pixlr is not exactly beginner-friendly, it is useful for deep image customization. It is a good alternative to Adobe Photoshop if you are looking for a less expensive option.

Web Learners who just started a WordPress Website or Blog can begin with using Pixlr as they won’t need to invest in expensive licensed software.

Stencil

Stencil WordPress

Stencil is one of those image editor tools that offer a fermium business model. It is advantageous if you only edit fewer than ten images because you can use it for free. If you want to access its advanced features or edit more images, you need to create an account and subscribe to a membership. However, the membership subscription is fairly affordable.

When you create or edit images for your WordPress website, Stencil gives you option to choose from over 2,200,000 spectacular royalty-free photos (high resolution and perfect sizes).

Piktochart

Piktochart Image

For your WordPress blog you can use infographics to better represent content in form of steps and visuals. Piktochart is the perfect tool for creating infographics images. It makes infographics less time consuming and easier so that you would not need to spend money on hiring professionals. It has a free trial period that you can use to your advantage as well.

Easy steps to operate Piktochart involves – choosing an infographics template, selecting height & width, change color, objects or text as per the need, just copy and paste elements from one infographics to another and publish. So it is really quick.

Snappa

Snappa WordPress

Snappa is similar to Piktochart and Canva. It offers a lot of features for photo editing. What sets Snappa against the other photo editing tools out there is that you can share your images directly from Snappa to other social media sites. This feature saves your download time and ensures the quality of your pictures.

PicMonkey

Picmonkey WordPress

PicMonkey is also another useful photo editing tool. The difference it has with other tools is that it has a collage maker feature, and it could also be used for graphic design. Aside from that, it is compatible with both mobile devices and desktops.

PicMonkey used to be entirely free, but they now make you pay for the images you save. However, it is still affordable compared to other tools.

Bottom Line

Images are essential in gaining rankings, shares, and traffic, which are fundamental goals of SEO for your WordPress website. However, not all photos can fit your content, and you sometimes have to make them yourself. So these tools will be fun to use when you need to design images.

Because, nothing beats having an original image for your WordPress blog or website.

This is why familiarizing you with the best image creating tools and image editing services is vital. Hopefully, the tools mentioned above will help you with this. Some of them are free, and they are mostly easy to use even for beginner image editors.

5 Best Free WordPress SEO Plugins Listed & Compared With WP Hive

Search Engine Optimization(SEO) plays a major role in content writing. It increases search and visibility, exposure of your brand through organic search results. However, it is not as easy as it sounds. And it is certainly impossible without any SEO tools.

But Why You Need a SEO Plugin

Every website needs an SEO plugin. No matter how important social networks can be for a site, SEO is often the most important factor for a site’s growth. Not following SEO best practices, or not doing SEO at all, can be quite detrimental to your site’s performance.

Fortunately, there are quite a few efficient SEO plugins available in WordPress that will help your cause and we are going to list the 5 best free WordPress SEO plugins and compare them with WP Hive so that you can choose the best one.

Why WP Hive?

Well, you may have heard the news about the new upgraded version of the WordPress repository WP Hive. It is a platform where you have the opportunity to not only download a plugin but also

  • Get an in-depth review of the plugin
  • See the test results based on different performance metrics
  • Compare plugins to see which one is best
  • Discover plugins using various categories.

So, you have probably have guessed that we are going to use the Compare option of that platform to find out the best free WordPress SEO plugins out of the 5.

But first, let us list the best 5 shall we?

5 Best Free WordPress SEO Plugins

Compare best seo plugin with wphive

SEO plugins are the extension modules for content management system. It has features that impact website analysis, online marketing, and of course search engine optimization. However, you only need to use one SEO tool as they all have quite similar features with exceptions. So, we are going to list the best SEO tools for you also give you an insight to their features.

  1. Yoast SEO
  2. All In One SEO
  3. Rank Math
  4. SEOPress
  5. Google Keyword Planner

Yoast SEO Plugin

Yoast SEO

The first on the list of best free WordPress SEO plugins is Yoast SEO. It one of the most popular SEO plugin with over 5M active installations and 4.7 ratings from 15000+ reviews.

It offers a detailed analysis of your content based on the keyword you have chosen. You can easily get a detailed insight to your writing to make sure it’s SEO optimized. Also, it lets you add Open Graph Metadata and social media images to your content.

It has a smooth import system, so you can easily transfer your previous SEO data from the old plugin. Yoast SEO automatically creates an XML sitemap for all your content. Therefore it is easy for search engines to crawl your website.

It has a premium version for $89 that has,

  • Internal linking suggestions
  • Content insights
  • Redirect manager
  • 1 year free access to 24/7 support

However, the free version has enough essential features to help you if you are on a budget.

All In One SEO Pack

all in one seo

Next on our list of best SEO tools is All In One SEO Pack. With over 2M active installations it is easily among the best free WordPress SEO plugins.

It lets you add SEO title and meta tags, open graph meta tags, XML sitemaps, image sitemaps, and more. The setup process is easy as it has a feature manager that lets you control different settings. All In One SEO pack support SEO on custom post types. Also, if you make any changes to your site it will automatically notify search engines like Google, Bing.

It has 3 kinds of paid version Individual, Business, Agency with different prices. Those paid versions offer,

  • Image SEO Module (Business Plan and above)
  • Advanced Support for WooCommerce
  • SEO for Categories, Tags and Custom Taxonomies
  • Social Meta for for Categories, Tags and Custom Taxonomies
  • Support for Google Tag Manager
  • Advanced Google Analytics tracking

It is a more affordable than Yoast SEO, so you can easily go for it.

Rank Math

Rank Math

Rank Math is one of the most popular SEO plugins in WordPress with a perfect 5-star rating and over 300k active installations.

It allows you to optimize your website search engines and social media. It has an efficient setup wizard that helps you not only to install the plugin easily but also help you import data from previous SEO plugin. You can add meta title, description, and Open Graph metadata to your blog posts.

The plugin allows you to generate XML sitemap, connect to Google Search Console.

Rank Math is currently free! But they plan on releasing a pro version soon. But the free version has enough features like,

  • Module Based System
  • Smart redirection manager
  • Local business SEO
  • SEO optimized breadcrumbs
  • Deep content analysis test
  • 404 monitor

Which is enough to get you through.

SEOPress

seopress

With over 100k active installations, next on our list of best free WordPress SEO plugins is SEOPress. It has got a perfect 5-star rating from its user.

It includes all the features you would expect from a SEO plugin like meta title, description, open graph support, image and content XML sitemaps, redirects, and more.It is comparable to any other top SEO plugins in the market. Beginners can find an easy settings while for the experts, there are some complicated settings.

It has a pro version for $39 with features like,

  • Import & Export SEO metadata from a CSV file
  • Import Redirects from a CSV file
  • Backlinks
  • Google XML Video Sitemap
  • Google Structured Data Types
  • Robots.txt

Google Keyword Planner

Google Keyword Planner WP Hive

All the effort we are putting into Search Engine Optimization so that, Google recognizes us. SO, a tool from them will obviously make our list. That is why we will be including Google Keyword Planner.

No one on the planet has more data on what people are searching for than Google. This tool offers it’s own keyword ideas from Google itself. It’s free! It is mainly to show their advertisers the keywords they can bid for their campaigns. It gives them an estimate of search volume, number of results, and difficulty level.

More importantly, it helps the bloggers to find keywords that will help them outrank all other sites.

Now, we have listed the 5 best free WordPress SEO plugins for you. But, which one you are going to choose?

Comparing Best Free WordPress SEO Plugins Using WP Hive To Find The Best One

Yes, the concept is exactly how the title shows. One of the main functionalities of WP Hive is that you can compare a plugin with a similar plugin, and based on different metrics it will declare a winner. So, we are going to use that feature and show the best SEO plugin among the four as Google Keyword Planner is an online tool.

This will not only help you choose the best one but also save your valuable time. As you don’t have to go and give a trial one by one.

We are going to start with the process of finding the best SEO tool.

First, go to wphive.com. There on top the menu, you will find an option called Compare.

compare plugins for best free wordpress seo plugins

Second, you need put the names of the plugins you want to compare.

Yoast SEO vs All In One SEO Pack

We are going to start with Yoast SEO comparing with All In One SEO pack. Type their name on both text boxes.

Compare Yoast SEO and All In one seo

After you hit the Compare button, you will see the comparison based on memory usage, page speed, and other criteria. You can see the metrics.

comparison yoast and all in one

All In One SEO Pack vs Rank Math

Onto to comparing All In One SEO and Rank Math to find out which one is the best free WordPress SEO plugins among the two.

Write their name in the compare box and hit the Compare button.

All in one vs Rank Math

On to the next page to see the winner.

All in one vs rank math compare

Rank Math vs SEOPress

Last but not the least, we are going to compare Rank Math and SEOPress.

rank math vs seopress

The winner is,

Rank math and seopress

End Result

So, we can say the best free WordPress SEO plugin after comparing using WP Hive among the 4 is ,

Rank Math SEO plugin.

Winner rank math.

You can try with any other SEO plugins than the listed ones and you may get different results.

Final Word

We used to ask Google, expert opinions , ask questions on forums to determine the best plugin. We are not saying it is a bad practice. However, you would get different opinions every time.

That is why we have come up with WP Hive. The answer to all your questions. You can get all the performance metrics and decide for yourself which plugin to choose.

We hope you found our solution to your liking. Do share your opinion.

Top 10 Tools for Finding Long-Tail Keywords in 2020

Find the best tools for long-tail keywords.

Keywords always play a vital role when it comes to Search Engine Optimization (SEO). Although Google puts less emphasis on keywords but having the perfect balance is key. Otherwise people will not find your content in search engine result pages (SERPs). In this article, we will focus more on long-tail keywords and the best tools for long-tail keywords.

What are Long-Tail Keywords?

long tail keyword is often three and four keyword phrases that people search with. Long-tail keywords are used to target specific audience rather than mass audiences. Since they’re very specific, they allow you to rank higher in search engine result pages (SERPs).

Continue reading “Top 10 Tools for Finding Long-Tail Keywords in 2020”

12 Best Free SEO Tools for WordPress to Beat Your Competitors

[Don’t have time to read the full blog on Best Free SEO Tools for WordPress? Scroll to the end of the post and listen to the summary!]

Thousands of Search Engine Optimization (SEO) tools are out there. As a user, which one should you use? Why use them in the first place?

Well, SEO tools help you to optimize your website. However, if you are not giving efforts on SEO for your business, you are missing out. In this article, you will know about 12 best & free SEO tools for WordPress.

Continue reading “12 Best Free SEO Tools for WordPress to Beat Your Competitors”

Why You Should Have an Optimal WordPress Robots.txt File for SEO

Learn how to properly optimize your WordPress robots.txt for SEO

WordPress robots.txt file is an important file for your website’s SEO efforts. It can have a powerful impact on index/de-index particular pages of your website. Google has evolved a lot about how it crawls the web and provides you search results. The best practices from a few years ago often don’t work anymore. This post outlines how you can optimize your WordPress robots.txt file for better SEO.

What is robots.txt File?

In the world of internet, bots are small pieces of software that visit websites on the Internet. The most common example is the search engine bots. These search engine bots “crawl”/scans around the web to help search engines organize data. Search engines like Google use these bots to index and rank your website against billions of pages on the Internet.

Continue reading “Why You Should Have an Optimal WordPress Robots.txt File for SEO”

What Is Semantic Search and How Can You Take Advantage of It to Rank Higher

Semantic Search is changing the search engine landscape forever.

Do you remember the early days of searching on the internet? This was way before businesses and individuals started adapting for semantic search on WordPress and other websites. If you did not enter the exact term for what you were looking for, it was nearly impossible to get useful results. But nowadays we expect Google to give accurate answers irrespective of the accuracy of the keyword entered by us.

In fact, we are amazed on the rare occasions when the search engine fails to give us correct information. Have you ever thought about how this is impacting your website? The search engine giant is no longer interested in only the keywords used in your content.

Google has been using other factors such as semantics, page speed and the overall relevance of your content to finalize its position in related search results. Whether you run a website design company or business website you must know how to make the best strategy to take full advantage of semantic search.

Continue reading “What Is Semantic Search and How Can You Take Advantage of It to Rank Higher”

Only The Best and Free SEO Friendly WordPress Themes That Will Drive You More Traffic

A collection of best SEO friendly WordPress themes that are also free

In the modern age, it is very important that your writing shows up on different search engines. At the same time, it is also very crucial that you provide your users with engaging user experience.

Research says you only have 15 seconds to impress your users. Do not settle anything but the best WordPress theme for SEO, right?

Choosing a WordPress theme for SEO can be tough. You have to find out WordPress themes that not only loads incredibly fast but also provides users with a great user experience. Your visitors should be instantly comfortable and familiar while visiting your website.

For example, if you provide users with a dark background and white text it will take some time for your users to get used to it. As 90% of the websites on the internet offers texts in a white background, initially your visitors will find it hard to read your content.

Besides User experience, you also should concentrate on your page speed. Nobody likes a slow website, right? [Also read: Top 10 Ways to Improve PageSpeed on WordPress Websites] In this article, we will be providing a list of the best SEO friendly WordPress themes.

Continue reading “Only The Best and Free SEO Friendly WordPress Themes That Will Drive You More Traffic”