7 Powerful WordPress Lead Generation Plugins Compared in 2022

WordPress Lead Generation Plugins

WordPress is a robust content management system that is powering up millions of websites. But what’s the benefit of running a website if you can’t grab your potential customers and build relationships with them?

WordPress lead generation plugins can help you a lot in this mission. This type of plugin can help you grow the list of web visitors who could be potential customers for your products and services.

So, not capturing the lead means you are losing potential customers forever. There are plenty of lead generation plugins online. Which one to choose? This article will talk about the top lead generation plugins and help you choose the finest one.

Before that, we’ll cover some basic questions.

What is Lead Generation and Why is It Important?

WordPress Lead Generation Plugins

Lead generation is the process of finding out new potential customers. What the term ‘Lead’ means- still, not many people have a clear idea of it. Many think it refers to the web visitors which is completely wrong!

It refers to the group of people who are genuinely interested in your products and looking for ways to buy them. Lead generation is the process that allows interested people to share their contact information with you.

Afterward, you can offer customers your products and services personalized way using this information to bring real conversion. This is why lead generation is so important in digital marketing.

Why Should You Use a Lead Generation Plugin?

Today, lead generation is the very first step in the sales process. Companies and businesses employ a range of techniques (social media ads, direct emailing, and offer coupons) to find out potential customers.

Doing these manually is definitely boring and time-consuming. Only lead generation plugins can save you from all these hassles and enable you to manage everything from one single place.

Let’s check out the things you can do with the WordPress lead generation plugins.

Create Subscription Forms

You can create different types of email subscription forms and add them to your website. Such as popups, embedded forms, top bar, site covers, slide-box, welcome mats, scroll box, etc.

Right Placement

Excessive popups and inappropriate placements are a reason why most web visitors feel annoyed and move to somewhere else. Good lead generation plugins not only let you create opt-in forms but also publish them in suitable positions at the right time.

Easy to Integrate

You can easily integrate the popular social media channels and email marketing services into your website using the best WordPress lead generation plugins. So, you can send newsletters to your subscribers and share web posts on social media with just a single click.

Run A/B Testing

Since you can create multiple subscriber lists with this plugin, you can run various A/B testings over them. This can help you discover the best strategic maneuvers that will make conversions.

Analytics and Insights

You can use the analytic feature of lead generation plugins to run robust and targeted campaigns. This is a must if you want to have more accurate insights about your leads’ quality and marketing campaigns.

Best WordPress Lead Generation Plugins

We are now going to present to you some best WordPress lead generation plugins that you can consider for your website.

1. OptinMonster

OptinMonster Lead Generation Plugin

OptinMonster is one of the most powerful lead generation plugins available online. With 400+ built-in popup templates, it has many exciting features that will allow you to create stunning opt-in forms. You can use its campaign types and triggers to run the rightest campaigns to maximize user engagement.


  • You can create varieties of opt-in forms such as lightbox popups, slide-ins, floating bars, sidebar forms, exit-intent popups, and more
  • Lets you retarget the repetitive visitors and show them special offers and discounts
  • Its exit-intent technology helps you recover from abandoning visitors
  • You can integrate Google Analytics into this plugin for deeper insights
  • Using its page-level targeting feature, you can segment your subscribers to show particular messages to specific groups
  • It has tons of templates available by which you can create any type of popup you can think of
  • These popups are responsive to all digital devices including the smartphones


  • Most of its templates may be very common to you as this plugin is already used in 1,000,000+ websites globally
  • OptinMonster has no internal analytics and depends on Google Analytics
  • Setup may be confusing to the beginners as you have to complete it from their SAAS website


Its free version is available. Pricing starts from $14/monthly with a 14-day refund policy.

Explore more about OptinMonster

2. weMail

WeMail- Lead generation plugin

weMail is not only a lead generation plugin but also a powerful email marketing solution for WordPress. It enables you to send newsletters, display subscription forms, collect qualified leads, add subscribers to a list, and manage everything from the WordPress dashboard.


  • You can integrate the world-class email sending solution providers (Amazon SES, Mailgun, SparkPost, Postmark, SendGrid, etc.) into this plugin
  • It has eCommerce integration and allows you to run onboarding email campaigns
  • 100+ eye-catchy templates are available by which you can create stunning newsletters, onboarding emails, follow-up emails, and so on
  • You can create varieties of opt-in forms such as Inline forms, floating bars, slide-up, double opt-in forms, etc.
  • It has robust analytics that provides you with 24-hour reporting, campaign overview, and clicks on email links
  • weMail is one of the cheapest lead generations and email marketing solutions available online


  • weMail could have more versatile templates and enriched library
  • They must improve the page loading speed for seamless services
  • The free version allows you to manage up to 3,000 subscribers which are enough for beginners but not professionals


Its free version is available. Pricing starts from $5/monthly.

Explore more about weMail

3. RafflePress

RafflePress lead generation plugin

RafflePress is best not only for lead generation but also for creating viral giveaways campaigns. Its exciting ‘refer-a-friend’ feature lets you promote your products through word-of-mouth marketing. Also, it offers many quick and easiest ways to grow more subscribers in a short time.


  • You’ll get a number of eye-catchy templates to run and design your giveaway campaigns
  • It has viral sharing options to grow followers on different social media platforms
  • You can create a dedicated giveaway landing page and use its analytics for campaigning analysis and retargeting
  • Its security management is so strong that you can run fair campaigns free of fraud and scammers
  • This plugin allows you to create 100% mobile-friendly giveaway campaigns to reach more audiences


  • Yet it doesn’t offer you the option to edit a header logo on the giveaway landing page
  • Best viral actions are available on its Growth and the above plans
  • You will get only one giveaway template in its free version


Its free version is available. Pricing starts from $79/yearly with a 14-day refund policy with no condition.

Explore more about RafflePress

4. MailOptin

MailOptin lead generation plugin

Designing opt-in forms from scratch is really a critical job. But things become easier with the MailOptin plugin. Because it is integrated with the Elementor drag and drop page builder.


  • It allows you to create varieties of opt-in forms (notification bars, lightbox popups, widgets, slide-ins, etc.) and show targeted messages and CTAs all over them
  • Once you upgrade to any premium plan, you will get a free email opt-in plugin
  • Integrates with all the popular email marketing services such as Sendy, MailChimp, Constant Contact, Drip, ConvertKit, and AWeber
  • Its advanced email automation feature enables you to do email blasting whenever your website publishes a new blog or content
  • Comes with advanced analytics and actionable reports and insights


  • MailOptin has a limited number of templates which is more limited in the free version
  • Pricing is comparatively high if you are using it on a smaller scale
  • You cannot do much with its free version


Its free version is available. Pricing starts from $89/yearly with a 14-day refund policy on specific conditions.

Explore more about MailOptin

5. Thrive Leads

Thrive leads- lead generation plugin

This is another WordPress lead generation plugin by which you can create beautiful opt-in forms of any type. It has advanced reporting, an A/B testing engine, and robust reporting features. So, if you are a data-savvy person, you must consider this plugin on your checklist.


  • You will get nine types of opt-in forms available: screen filler, content lock, 2-step opt-in, in-content form, slide-in, multi-step forms, Ribbon, Lightbox Overlay, and opt-in widget
  • It gives you qualified data about your leads which you can use to generate more conversions
  • The easy targeting option enables you to show particular data to specific audiences
  • It has 40+ direct API integrations with all the email marketing services
  • You can create unlimited design possibilities with its drag-and-drop editor


  • It misses some powerful targeting features like geo-location targeting, OnSite retargeting, etc.
  • It doesn’t have a free version available.


Thrive Leads has only one pricing option which is $97/yearly with a 30-day refund policy.

6. Popup Domination

Popup Domination- lead generation plugin

If you are looking for a lead generation plugin that you can use on any type of website, you can consider the Popup Domination plugin. It offers you countless ways to grow email leads and send visitors to product pages.


  • With this plugin, you can create page-specific popups that are compliant with GDPR policies
  • Popup works perfectly both on desktops and smartphones with clear texture and sharpness
  • You can create countdown popups to show the scarcity of your products and offers
  • You can show popups based on the sites and geographic locations your traffic is coming from


  • In the visual editor, you cannot create a complete new popup out of scratch. All you can do is use their pre-built templates and customize them
  • This plugin is quite complicated for beginners to understand


Its free version is available. Pricing starts from $9/monthly with a 60-day refund policy.

7. Bloom

Bloom- lead generation plugin

Bloom is a product of Elegant Themes. It has many powerful features that can convert visitors into paying customers. But buying process of this plugin isn’t the same as others. You have to sign up for the Element theme membership program for $89/yearly.

In a sense, subscribing to Bloom may seem to you costly. But once you sign up for the membership, you can use all the themes and plugins available to them. This means you are getting so many things in one package.


  • It has 110+ templates by which you can create stunning opt-in forms
  • It has plenty of trigger options in showing popups. Such as after a certain time, when someone reaches the bottom, when they click on specific objects, after comments, and more
  • You can run A/B tests and disable opt-in forms on specific posts and pages


  • You cannot purchase this plugin alone
  • It doesn’t have a free version available


Pricing starts from $89/yearly with a 30-day refund policy.

Explore more about Bloom

A Quick Comparison Over these WordPress Lead Generation Plugins

PluginsEase of UseActive
Thrive Leads4.7No$97/yearly
Popup Domination4.7Yes$9/monthly

FAQs on WordPress Lead Generation Plugins

FAQ Schema Plugin- Plugin Review – 2

Now, we are going to cover some frequently asked questions on WordPress lead generation plugins in this section.

How do you generate leads for a website?

There is no one-stop strategy to maximize lead generation for a website. You have to try out multiple ways at a time to do that. In the following ways, you can optimize your website for lead generation.
1. Create holistic content strategies
2. Add forms and popups on the pages that get more traffic
3. Personalize CTA buttons
4. Make sure your robust presence on social media
5. Arrange giveaway campaigns
6. Facilitate the word-of-mouth marketing
7. Create meaningful landing pages
8. Evaluate analytics to measure your performances

What is the difference between leads and qualified leads?

Anyone who visits your website is a lead. But those ones who have a real interest in your products and looking for ways to buy them are qualified leads.

How to generate leads for B2B business?

In the following ways, you can generate qualified leads for your B2B businesses.
1. Publish evergreen content
2. Run social media ads and giveaway campaigns
3. Personalized email marketing
4. Offer discounts and coupon
5. Setup a chatbot
6. Get backlink from high-authority websites to increase your exposure

What are the best lead generation tools for WordPress?

Followings are currently the best lead generation tools for WordPress.
1. OptinMonster
2. WPForms
3. RafflePress
4. MailOptin
5. Thrive Leads
6. Popup Domination
7. Bloom

What are the stages of lead generation?

There are basically four stages of lead generation. They are:
1. Lead awareness
2. Lead education
3. Lead sampling
4. lead conversion

Best WordPress Lead Generation Plugin: Expert Opinion

You can see the lead generation plugins mentioned above don’t have the same set of features available. Some are specialized in opt-in form creation, some are data-savvy, and some are campaign-oriented. So, which one to choose?

First of all, if you are a beginner, better try your journey with the free version. Find out which of these free versions can be sufficient for your needs. But if you are looking for the premium version:

OptinMonster Best for agencies and multi-sites.

weMailAnyone can use it if he needs a complete email marketing solution alongside lead generation.

RafflePress It will be the best choice for those who want to run giveaway campaigns.

MailOptin A good choice for those who want to get the email automation service.

Thrive Leads- You may consider using this plugin for more data-centric results.

Popup Domination- Keep this plugin on your checklist if you want to create countdown popups.

Bloom If you need plugins, themes, and other web solutions at a time, you can consider the Theme Elegant package.

Hopefully, you have found this article useful. If you love to get more interesting articles like this one, subscribe to us and comment below with your opinion.


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Fuad Al Azad

Fuad Al Azad is a creative writer who loves to blog on everything in between tech, marketing, and eCommerce. Alongside, he is an admirer of fact, fiction, and philosophy.

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