15+ Best Free WordPress Landing Page Themes

Your website’s landing page is the first impression that potential customers will have of your business. It’s essential to have a visually appealing and user-friendly landing page that instantly informs your users why they need to buy from you. That’s where a landing page comes in handy to increase your chances of converting visitors into customers.

If your website is powered by WordPress, you can easily create compelling landing pages using a theme. But with so many themes to choose from, it can be overwhelming to find the perfect one, especially when you’re on a tight budget. That’s why we’ve sifted through the countless options available and hand-picked the best free themes for you.

These WordPress themes are easy to use, customizable, and optimized for conversions. You can utilize the capabilities of these 15+ best free WordPress landing themes that will make your website stand out from the crowd. So, without further ado, let’s dive into the world of WordPress themes and find the perfect one for your landing page!

Importance of a landing page for website owners

Landing pages are designed to convert visitors into leads or customers by providing them with relevant information and compelling calls to action. For website owners, landing pages are crucial because they can help increase conversion rates and drive more revenue. Here are some of the key reasons why landing pages are important:

1. Focus on a specific goal: Landing pages are designed to achieve a specific goal, such as generating leads, driving sales, or promoting a new product or service.
2. Increase conversions: By providing visitors with targeted information and a clear call to action, landing pages can help increase conversion rates.
3. Improve ad campaigns: You can use landing pages to improve the effectiveness of advertising campaigns, such as Google Ads or Facebook Ads.
4. Gather data: You can collect valuable data about visitors, such as their contact information or interests through a landing page.
5. Enhance user experience: By providing visitors with the information they need and a clear call to action, landing pages can make it easier for users to navigate your site and find what they’re looking for.
6. Build credibility: Landing pages can help build credibility and establish trust with your audience through social proof like customer testimonials or case studies.
7. Optimize for SEO: By targeting specific keywords and optimizing your content and metadata, landing pages can help improve your search engine rankings and increase your visibility online.

So, landing pages are a critical tool for website owners who want to improve their conversion rates, gather valuable data, enhance user experience, establish credibility, and optimize their SEO.

Role of WordPress themes in creating an effective landing page

WordPress themes play an essential role in creating an effective landing page. They can provide the necessary design elements and functionality to make your landing page stand out and achieve its goal. Here are some ways in which WordPress themes can help create an effective landing page:

Customization: Almost all WordPress themes allow for extensive customization. This means you can modify the layout, color scheme, fonts, and other design elements to match your brand and make your landing page stand out.

Responsiveness: Visitors may access your landing page on a variety of devices, including smartphones and tablets. Many WordPress themes come with built-in responsiveness, which means your landing page will look great on any device.

Speed: The speed of your landing page is essential for both user experience and SEO. A lot of WordPress themes are optimized for speed and come with features such as caching and minification to improve page load times.

Functionality: Many WordPress themes come with built-in functionalities that integrate well with email marketing tools, social media sharing buttons, or contact forms.

SEO optimization: Landing pages should be optimized for search engines to ensure they rank well in search results. Some WordPress themes come with built-in SEO optimization features, such as schema markup, optimized headings, and meta descriptions.

Also read: Ultimate WordPress SEO Guide (15+ Proven Tips)

Factors to consider when choosing a WordPress theme 

So, you’re on the hunt for the perfect WordPress theme? Well, let me tell you, there are a lot of options out there. But don’t worry, with a little guidance, you’ll find the theme that’s just right for you.

1. Align with your business goals

First things first, you’ll want to consider the purpose of your website. Are you running a blog, an e-commerce site, or a portfolio? Different themes are designed for different purposes, so make sure you choose one that aligns with your goals.

2. Consider your branding

Next, think about the overall aesthetic you want to achieve. Do you want something clean and minimalistic, or bold and colorful? Take into account your branding and the message you want to convey to your audience.

3. Ensure responsiveness

Another factor to consider is the responsiveness of the theme. In today’s world, most people browse the internet on their phones or tablets. You want to make sure your website looks just as good on a mobile device as it does on a desktop.

4. Choose a customizable theme

Ease of customization is also important. You want a theme that allows you to easily tweak things like colors, fonts, and layouts to make it truly your own. Plus, you don’t want to spend hours figuring out how to customize your theme when you could be focusing on creating content.

5. Check for compatibility issues

Lastly, make sure to check for compatibility with popular plugins. If you plan on using certain plugins to add functionality to your site, you want to make sure they’ll work with your chosen theme.

So, there you have it. Keep these factors in mind when choosing your WordPress theme, and you’ll be well on your way to creating a website that looks great and functions perfectly. You can also read our in-depth guide on How to Choose a WordPress Theme to learn more.

15+ best WordPress themes for a landing page

WordPress themes are great for creating landing pages as they have customizable options and built-in tools that allow you to create stunning pages. Using the right theme will help you convert visitors into customers. In this article, we researched and compiled a list of popular WordPress themes that are known for their capabilities in creating landing pages.

Each of these has unique features that can cater to your specific needs, so it’s best to check each one out and see which one works best for you. Choose the best one for you from the following list.

1. Blocksy

Blocksy is a fast and flexible WordPress theme that offers responsive design, WooCommerce integration, and advanced typography options. With a header and footer builder, built-in SEO optimization, and translation-ready capabilities, Blocksy is a great option for landing pages.

Active Installations: 100,000+

Average rating: 5 out of 5 stars

Here are the key features of Blocksy:

• Responsive design
• WooCommerce integration
• Header and footer builder
• Built-in SEO optimization
• Fast load times
• Translation-ready
• Advanced typography options

2. Zakra

Zakra is a highly versatile WordPress theme that offers a lightweight and fast platform to build websites. With several pre-built demos and a drag-and-drop page builder, it is highly customizable and perfect for businesses, blogs, and portfolios. It has the ability to work seamlessly with popular page builders like Elementor, Beaver Builder, and Brizy. It also has support for WooCommerce, allowing users to easily create an online store.

Active Installations: 60,000+

Average rating: 5 out of 5 stars

Here are the key features of Zakra:

• Lightweight and fast
• Highly customizable
• Several pre-built demos
• Drag-and-drop page builder
• Works seamlessly with popular page builders
• Optimized for speed
• Support for WooCommerce

3. Astra

Astra is a lightweight and highly customizable WordPress theme, suitable for businesses, bloggers, and online stores. Its range of customization options includes the ability to choose between several header and footer layouts. It also has a focus on speed, with an optimized codebase that ensures fast loading times. Astra works seamlessly with popular page builders like Elementor, Beaver Builder, and Brizy, allowing users to easily create custom layouts.

Active Installations: 1+ million

Average rating: 4.9 out of 5 stars

Here are the key features of Astra:

• Lightweight and highly customizable
• Range of customization options
• Optimized for speed
• Works seamlessly with popular page builders
• Several pre-built demos
• Support for WooCommerce
• Customizable header and footer layouts

4. OceanWP

OceanWP is a versatile and customizable WordPress theme that offers multiple demo layouts, WooCommerce integration, and SEO optimization. It’s mobile-friendly, translation-ready, and includes RTL language support. OceanWP is an excellent choice for bloggers, freelancers, and businesses.

Active Installations: 700,000+

Average rating: 4.9 out of 5 stars

Here are the key features of OceanWP:

• Multiple demo layouts
• WooCommerce integration
• SEO optimization
• Responsive design
• RTL language support
• Translation-ready
• Flexible customization options

5. Kadence

Kadence is a user-friendly WordPress theme with fast load times and a flexible interface. It offers responsive design, WooCommerce integration, and social media integration. With customizable headers and footers, built-in SEO optimization, and translation-ready capabilities, Kadence is ideal for businesses or personal websites.

Active Installations: 200,000+

Average rating: 4.9 out of 5 stars

Here are the key features of Kadence:

• Responsive design
• Customizable header and footer
• WooCommerce integration
• Built-in SEO optimization
• Fast load times
• Translation-ready
• Social media integration

6. Sydney

Sydney is a WordPress theme designed for businesses, freelancers, and agencies. It has a clean and professional design, ideal for selling services or products. One of the unique features of Sydney is its full-screen slider, which allows users to create an engaging visual experience for their website visitors. It also has several custom widgets, including a call-to-action widget, a social widget, and a timeline widget.

Active Installations: 100,000+

Average rating: 4.9 out of 5 stars

Here are the key features of Sydney:

• Designed for businesses, freelancers, and agencies
• Clean and professional design
• Full-screen slider
• Custom widgets
• Pre-built page templates
• Highly customizable

7. Ashe

Ashe is a free and elegant WordPress theme that offers a minimalist design with full-screen hero images and responsive design. It includes multiple pre-built layouts, customizable headers and footers, and built-in SEO optimization. With social media integration and translation-ready capabilities, Ashe is a great option for bloggers, freelancers, and businesses.

Active Installations: 60,000+

Average rating: 4.9 out of 5 stars

Here are the key features of Ashe:

• Clean and elegant design
• Customizable header and footer areas
• Multiple layout options and color schemes
• Custom widgets and shortcodes
• SEO-optimized and translation-ready
• Responsive design and cross-browser compatible
• Regular updates and support

8. Neve

Neve is a fast and lightweight WordPress theme that is highly customizable. It is optimized for SEO, making it an excellent choice for users who want to improve their website’s search engine rankings. Neve has several pre-built demos, including demos for blogs, online stores, and businesses.

Another key feature of Neve is its support for popular page builders like Elementor, Beaver Builder, and Brizy. This allows users to easily create custom layouts with the page builder of their choice. Neve also has a range of customization options, including the ability to change the header and footer layouts, and options for colors, fonts, and backgrounds.

Active Installations: 300,000+

Average rating: 4.8 out of 5 stars

Here are the key features of Neve:

• Fast and lightweight
• Highly customizable
• Optimized for SEO
• Several pre-built demos
• Support for popular page builders
• Customizable header and footer layouts

9. Hestia

Hestia is a modern WordPress theme designed for startups and small businesses. It has a one-page design, which makes it easy for users to create a cohesive and engaging website. It also has several custom widgets, including a pricing table widget, a client logo widget, and a services widget, which can be easily added to any page or post.

Active Installations: 100,000+

Average rating: 4.8 out of 5 stars

Here are the key features of Hestia:

• Designed for startups and small businesses
• One-page design
• Custom widgets
• Support for popular page builders
• Highly customizable
• Options to change colors, fonts, and backgrounds

10. Go

Go is a modern and minimalist WordPress theme that offers responsive design, customizable headers and footers, and WooCommerce integration. It’s also SEO optimized, translation-ready, and includes typography options and pre-built layouts.

Active Installations: 90,000+

Average rating: 4.8 out of 5 stars

Here are the key features of Go:

• Responsive design
• Customizable header and footer
• WooCommerce integration
• SEO optimization
• Translation-ready
• Typography options
• Multiple pre-built layouts

11. Mesmerize

Mesmerize is a free and customizable WordPress theme that offers a powerful page builder, multiple pre-built templates, and responsive design. It also includes advanced typography options, customizable headers and footers, and built-in SEO optimization. With WooCommerce integration and translation-ready capabilities, Mesmerize is an excellent choice for online store owners.

Active Installations: 30,000+

Average rating: 4.8 out of 5 stars

Here are the key features of Mesmerize:

• Customizable and responsive design with integrated drag-and-drop page builder
• Multiple pre-built demos and templates to choose from
• Integrated animation and design effects
• Full-screen image and video backgrounds
• Custom widgets and shortcodes
• SEO-optimized and translation-ready
• Regular updates and dedicated support

12. PopularFX

PopularFX is a modern and flexible WordPress theme that offers a clean and minimalist design. It offers responsive design, customizable headers and footers, and WooCommerce integration. Its built-in SEO optimization, social media integration, and translation-ready capabilities are ideal for businesses or personal websites.

Active Installations: 100,000+

Average rating: 4.7 out of 5 stars

Here are the key features of PopularFX:

• Responsive design
• WooCommerce integration
• Header and footer builder
• Advanced typography options
• Built-in SEO optimization
• Fast load times
• Translation-ready

13. Customify

Customify is a free and user-friendly WordPress theme that offers a powerful theme options panel, WooCommerce compatibility, and responsive design. It also offers advanced typography options and customizable headers and footers. Customify comes with SEO optimization, social media integration, and translation-ready capabilities.

Active Installations: 50,000+

Average rating: 4.7 out of 5 stars

Here are the key features of Customify:

• Responsive design
• WooCommerce integration
• Header and footer builder
• Fast load times
• Advanced typography options
• Built-in SEO optimization
• Translation-ready

14. OnePress

OnePress is a professional-looking WordPress theme that offers parallax scrolling, customizable sections, and a testimonials section. It also includes a video background option, WooCommerce compatibility, and built-in SEO optimization.

Active Installations: 90,000+

Average rating: 4.6 out of 5 stars

Here are the key features of OnePress:

• Parallax scrolling
• Customizable sections
• WooCommerce compatibility
• Responsive design
• Testimonials section
• Video background option
• Built-in SEO optimization

15. Shapely

Shapely – Shapely is a free WordPress theme that features a stylish, one-page design with full-screen hero images and parallax scrolling. It offers a testimonials section, contact form integration, and social media integration, making it ideal for businesses or personal websites. With WooCommerce compatibility, you can easily create an online store. Shapely is also mobile-friendly and SEO optimized.

Active Installations: 70,000+

Average rating: 4.6 out of 5 stars

Here are the key features of Shapely:

• One-page design
• Full-screen hero image
• Parallax scrolling
• Testimonials section
• Contact form integration
• WooCommerce compatibility
• Social media integration

16. Total

Total is a versatile and customizable WordPress theme that offers multiple pre-built layouts, responsive design, and WooCommerce integration. It includes a powerful theme options panel, advanced typography options, and customizable headers and footers.

Active Installations: 50,000+

Average rating: 4.5 out of 5 stars

Here are the key features of Total:

• Flexible and customizable design with integrated drag-and-drop page builder
• Multiple pre-built demos and templates to choose from
• Responsive design and optimized for speed and performance
• SEO-optimized and translation-ready
• Integrated plugins and features, including WooCommerce support
• Regular updates and dedicated support

Choose the best free WordPress theme for your landing page

WordPress landing page themes can be a great tool for creating effective and attractive landing pages for your website. With so many options available, it can be difficult to know where to start, but these 15+ themes highlighted in this article offer a variety of options to suit different needs and preferences.

Still confused about choosing the ideal WordPress theme for your landing page? You can choose Sydney for minimalistic designs. It has great templates that are both aesthetic and functional. OceanWP is the right choice for you if you want a WordPress theme that plays nicely with almost all popular page builders. And, if you’re looking for an all-rounder theme that has ample templates required for both minimastic and complex designs, Astra is the best choice.

From minimalist designs to more complex layouts, these free themes can help you build landing pages that effectively engage your audience and drive conversions. Whether you’re looking to promote a product, service, or event, these themes can provide the foundation you need to create a professional-looking landing page that reflects your brand and meets your goals.