The Ultimate SEO Link Building Guide for Beginners

Do you ever wonder why Wikipedia has so many links in it’s every content? Simple! It’s because Google gives more priority if content carries some quality backlinks.

And, also earning backlinks can improve your domain authority.

Domain authority is a numerical value on a scale from one to 100 that indicates how trustworthy your site is, according to its backlink profile.

But how do you earn backlinks? If you leave it up to other site owners to find your content and link to it, it could take an eternity to earn enough links to show Google that your site is trustworthy.

So to build your authority and improve your rankings, you need to take a proactive approach. And that means creating an SEO link building strategy. To know how to create an SEO link building strategy, keep digging this content!

Why Link Building Is Important for Your Website

SEO Link Buidling

Before jumping into the deep, let me tell you what is SEO link building.

Link building is the process of gaining hyperlinks from another website, pointing back to your site. These hyperlinks are called backlinks. It is also known as outbound link.

Link building is important because it is a major factor in how Google ranks web pages. Google says,

“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

Search engines like Google view backlinks as an endorsement from other sites. In other words, other sites think your content is so valuable that they’re willing to send their audience to your website. So if your site gets backlinks from relevant, high-quality sources, Google will see your website as an authority.

When search engines deem your site to be authoritative, they’ll move you higher on the search engine results page.

Best SEO Link Building Strategies & Tips for Beginners

SEO link building strategy

SEO link building is a continuously changing process. And, it’s not a job of overnight. You need to stick with a proper SEO link building strategy for a certain period of time, then expect something good for your site.

Here are some of the most popular strategies that have been used by top bloggers.

  1. Content Creation & Promotion 
  2. Guest Post 
  3. Skyscraper Method
  4. Broken Link Building
  5. Link Building through Email Marketing
  6. Spy on Your Competitors
  7. Internal Linking 
  8. Answer Quora Questions on Similar Topic
  9. Testimonial Link Building 

Apart from this list, there are also a few strategies available that people sometimes use. Among them, some are outdated and some ideas should not be applied. We will talk about it at the ending part of this blog. So, don’t miss to check that part.

1. Content Creation & Promotion 

Content promotion

It is said that content is king. Having said that king needs to be introduced to mass people. Otherwise, it remains as a useless king.

So, creating content is not the only task you need to perform. Promoting content is your responsibility as well. That means when you have well-written content and people know about it, other website owners will look forward to giving you a backlink so that their readers can be benefited.

There are certain types of content that get more shares and backlinks than others. Here are some examples of content that earns the most backlinks:

  • List Article: List articles, also known as listicles, are simply articles written as lists. List articles are incredibly popular online because they’re so easy to read. After creating a “Top X” list article, you can ask them (whom you mentioned) to give you backlinks. Take a look at Top WordPress Email Marketing Providers for SMBs to get a List article idea.
  • Definitive Guide: Bloggers love linking to definitive guides because it lets them explain a concept to their readers without having to go into too much detail by themselves. The Ultimate Beginners Guide to Brand Monitoring is an example of a Definitive guide article.
  • Statistics Post: Statistics are often used by other bloggers and websites to back up their claims with data. Take advantage of this and create a statistic roundup post of your own.

After creating good content, it’s time to promote it through all of your social channels. This time you need to have social media marketing tips to get your job done.

2. Guest Posting 

Guest post

Guest blogging has always been a common option when it comes to SEO link building. And, it is expected that it won’t be losing its importance anytime soon. This would mean that you will be writing for other websites, and they will be linking to your website as a means of reciprocation.

But before writing for others, make sure your content matches with their niche. Never approach them with contents that isn’t serve the same purpose that your intended site has.

Don’t be panicked to find out websites that accept guest blogs. There are numerous ways to find websites that accept guest articles. Use these below-mentioned Google search queries to find blogs accepting guest contributors:

  • your keyword + write-for-us
  • your keyword + guest-posts
  • your keyword + guest-post-guidelines
  • your keyword + become a contributor
  • your keyword + bloggers wanted
  • your keyword + submit an article
  • your keyword + want to write for
  • your keyword + contribute
  • your keyword + become an author
  • your keyword + guest post by
  • your keyword + now accepting guest posts

Something to take note of is that guest blogging for low authority websites and having links from them will provide little to no help for your rankings. However, links from high authority sites will help significantly help you; as long as the links are relevant and in context.

3. Skyscraper Method


Skyscraper is a new trend and one of the most effective ways to acquire backlink. We can divide this method into 3 major sections.

  1. Target a keyword that has a healthy search volume.
  2. Search top-ranked contents on that keyword.
  3. Create content taking ideas from those top-ranked contents.

That means, at first, you conduct keyword research and find a specific keyword or key phrase to target. Then, you find the top-ranking pieces of content for that keyword and create a new piece of content that’s way better than all those pieces put together.

Remember one thing, your content must be exceptional and better than other available top-ranked contents.

When content is truly great, visitors will be motivated to share your content in their community. So, when it comes to Skyscraper posts, quality is absolutely uncompromisable.

After launching the post, you can reach out to everyone who linked to the initial content you found (competitor content) and ask them to link back to you. If you’re successful, you’ll bring in a ton of great backlinks, and a lot of traffic to your blog. 

You may also like to read- SEO: Significant Things You Should Consider In 2021

4. Broken Link Building

Broken Link Building

Broken link building strategy has always been a tricky way for SEO link building. Though it’s a time-consuming task to do, it has a great possibility to get potential backlinks.

Basically, what happens in a broken link building process is that you click a link on the web and it takes you to a 404 (not found) error page, and, that’s called a broken link.

When you come across a resource page that has a broken link, it’s the perfect opportunity to replace that broken link with your own. A 404 error is the result of a website being taken down. And that broken link is not good for the SEO of that website.

So, reach out to the website owner and let them know you found a broken link on their resource page. You can offer the website owner your own content to replace it.

If the owner of that website accepts your proposal, you’ll get a potential linkback that can drag you a lot of traffic. Keep trying this method, as we said earlier, you may take a bit longer time, but it’s a great possibility to get backlinks.

5. Link Building thorough Email Marketing

Email marketing

Getting a backlink from email marketing is, sometimes, tedious. But it’s also an effective way to get backlinks from high authority websites.

All you have to do is, at first, you need to write a perfect blog in a suitable keyword for your website. Then search other top-ranked blog on the same keyword that you have covered.

Open those blogs and collect email addresses from those sites.

After collecting emails, it’s time to write a friendly email for email marketing. And, then send it to those email addresses.

Here is an example of an email you could choose to send:

Hello [Recipent name],

This is [Your name] from [Your site name]. I was researching a keyword [Keyword name] and I found your content [Content name with link]. 

I am reaching out because the quality of the blog you have published, as well as the advice you have given to readers, is amazing, and you deserve recognition for it. 

I Have also published a blog on the same topic [Your blog name with link]. So, I am wondering why don't we collaborate! 

All you have to do is mention my blog in your post.

And, in return, I will mention you in any of my top ranked blogs from [Your website name]. 

I am looking forward to getting a positive reply from you.

Thank you.

Best regards,
[Your name]
[Your designation]

Wait for their responses. If they accept your proposal, they will give you backlinks to your site, and, in return, you should mention them on your blog as well.

6. Spy on Your Competitors, Know What They Are Up to!

Spy on your competitors

Competitor analysis is crucial when you want to surpass him. It indicates you the weakness that your competitor has and you can target it to make your strength.

To spy on your competitors, there are a few tricky ways. For doing that you can subscribe to their email newsletters or follow them on social media. So, whenever they publish new content, you’ll get a copy in your newsletter. You can then find out which approach they are using for getting backlinks.

Another smart way to catch up with their new content is to create a Google alert for the keyword “” So, you’ll be notified every time if they mention that keyword.

When you discover which link-building techniques your competitors are using the most, you can do the same to replicate their success.

Spying on your competitors will let you become just as good at backlink building as they are. Soon, with time and some practice, you can surpass them in the search engine rankings.

7. Internal Linking 

Internal linking

Internal linking means you link your own content or page to your blog within the same website. It’s also a part of the SEO link building journey.

Internal links are a key factor for running a successful blog. They are passing link juice, and you can use your anchor texts for internal link building. With a good internal linking structure, you can help users easily navigate through your website and increase the overall user experience.

Besides, increasing your SEO score, internal link building also helps you to improve bounce rate.

You can observe Wikipedia as your source of inspiration as Wikipedia is a great example of internal linking. With the power of internal linking, Wikipedia has been dominating the search engine results.

8. Answer Quora Questions on Similar Topics

Quora is a popular community for bloggers. Everyday thousands of people visit Quora to ask questions or get answers of their questions.

You can take it as an opportunity. For instance, you have a blog on “Brand Monitoring Tool“, now, you visit Quora. Then type the keyword and you’ll get numbers of questions & answers instantly.


Find a suitable question on that keyword and answer it by writing the gist of your blog. And, finally, drop a link of your blog in any of the parts of that answer. That’s all you need to do to create a link of your blog to sites other than yours.

It will be counted as a backlink to your website. And, if you can post a great answer to a relevant question, you will get huge traffic to your website.

9. Testimonial Link Building 

Testimonial Link Building

You can also get your name and link back on websites by offering to write testimonials or leave a review about another brand. Choose the top tools or brands you work with and contact them to offer to write a review about your experience.

Brands are usually eager to feature testimonials on their site and often link back reviewers in the credit line.

Choose products and services related to your industry or ones that help you run your business.

Remember, make sure the products you choose have a website with a high domain authority (over 60). Associating your website with a big-name website will give you higher-quality backlinks.

Bonus: SEO Link Building Methods that You Should Avoid

Popular SEO Link Building Methods that You Should Avoid

SEO link building might seem straightforward, but it is not. It takes a lot to get excellent websites talking about you, and Google believing in you. You will need to do it in the proper way.

Having said that, here are some terrible link building mistakes that companies commit while doing SEO.

  1. Blog Comments 
  2. Link Purchasing 
  3. Linking to Unrelated Niche Sites
  4. Over Optimized or Not Optimized Anchor Text

Let’s talk a few more details about these points.

1. Blog Comments 

Blog commenting is such a bad SEO link building tactic that the search engines created a link attribute called “nofollow” in 2005. Should anyone really consider a tactic that was already burned in 2005?

Puttng links in the comment count as spamming. However, it is still often seen that many people drop links in their comments. It’s a bad practice.

Instead, you should write something good about the blog in the comment section, so that, the writer visits your site and does the same thing. Then you can offer each other for link exchange.

2. Link Purchasing 

It’s not spamming. But, it’s a black hat SEO practice. Paid links, whether you’re buying or selling them, are very risky to have as Penguin has helped Google detect them.

An obvious sign of a paid link that Google can catch is a link on a site with high page rank and no relevancy to your own site. Although it’s tempting to purchase high page rank links, we highly advise you not to as it’s not worth the risk of being penalized by Google.

3. Linking to Unrelated Niche Sites

Imagine yourself as a reader. You are looking for some content marketing tips. You find an article that talks about content marketing tips linking to a company website that sells kitchen stuff.

Weird, huh? Well, this is how your customers feel when your site has links to all kinds of websites.

You need to stick to your niche, both in favor of being relevant to people, and Google recognizing you as a suitable site of your kind. The search engine has its own algorithms for allocating the subjects of websites, and if it finds yours everywhere, it will take it as spam.

4. Over Optimized / Not Optimized Anchor Text

Google has been and still is tracking down on exact match’ anchor text keywords. Quality content needs to be written naturally with user intent in mind, and the same goes with contextual backlinks.

When your link strategy consists of only using ‘broad match’ (2 words usually) and ‘exact match’ contextual anchor links, then you are going to get yourself in trouble. In the eyes of Google…this is spam.

Choose the Right Strategy & Start SEO Link Building Now


Earning backlink is always been a challenging job. But at the same time, it’s one of the best ways to increase the domain authority. That ultimately helps you to get better ranks in search engine results.

Having said that you should not practice ways that already have been banned by Google. Rather than choose the legal way to build links that boost up your SEO.

However, don’t forget to share with us which SEO link building strategy you have been following for your site through the comment box below.

Link Building Strategies That Actually Grow Organic Traffic

If you are trying to build traffic to your site, and you’ve heard that link building might help. Well, that’s completely right; link building is key to generating organic traffic.

But only if your site has a good foundation, no technical issues, fast loading times, and all your on-page SEO is set up correctly. So, before you keep reading, ask yourself this question:

Have I done everything I can to improve my on-page SEO?

If the answer is yes… welcome to link building and all the benefits it offers.

Before getting into the link building strategies, you can use to grow your site; you first need to understand what link building is and how it works:

What Is Link Building?

Link building strategy

Link building is all about getting other websites to link your pages from theirs in the form of a hyperlink.

But why is this important?

In 1998 Google started using links as a ranking signal. At the time, they deemed sites with lots of referring links as more worthy of the top spot.

The way Google sees links is like a vote of approval to your website, and the more votes you had, the better. It was definitely quantity over quality.

That meant that the more links pointing to your site, the higher your chances were of ranking in the top spots.

Luckily things have changed, and you now have to think of the relevance of the source.

This stopped SEOs from spamming low-quality links on forums and social media.

Now you have to think about the quality of the links instead of the number of links you have. (But still with the mindset of building as many HIGH-QUALITY links as possible).

So in today’s age, you really need to think long and hard about the links you’ve got and the links you can get.

Choose the wrong ones, and it could have a negative effect on your business. 

The Best Link Building Strategies

SEO Link Buidling

Because link building has been around for so long, it’s allowed people to develop a lot of actionable strategies.

Below you’ll find a list of link building strategies you can use to increase your organic traffic:

1. Copy Your Competitors Links

This is one of the favorite strategies used among SEOs worldwide, mainly because it involves working smarter not harder. 

Building a strong backlink profile takes a long time and costs a lot of money. This can make it very hard for the small guys to keep up with the competition.

If you have a low budget but want to keep up, this strategy might be the best one for you.

The idea is to spy on your competitors to see what they are doing and replicate it.

This gives you the best chance of competing and even staying ahead of the game.

Copying your competitor’s backlinks is super simple if you follow the guide below:

Find Out Who Your Competitors Are   

Link Building Strategies That Actually Grow Organic Traffic 1

You probably have an idea of who your competitors are, but if you don’t, finding out who they are is simple.

Search for the keyword of the page you are wishing to rank; the websites on the first page of the SERPs are your competitors.

Make a list of them in an excel sheet. Don’t worry if they are a smaller website than you, it’s their backlink profile you need.

Find Their Backlink Profile

For this, you’ll need to use SEO tools like:

  • Ahrefs
  • SEMrush
  • SEO Powersuite

When it comes to finding backlinks, one of the tools far outperforms its competitors. And that’s Ahrefs.

The tool makes it super easy to find all the backlinks pointing to your competitor’s site.

Start by entering your competitors’ URL into the Site Explorer. Once the search is complete, go to the left-hand side of the screen and click on ‘Backlinks’. 

Ahrefs will then provide you with a list of all the backlinks pointing to your competitor’s page.

Do this for each of your competitors and export the lists to an excel sheet.

Qualify Each Of The Backlinks


Just because your competitors have a backlink doesn’t mean you want it too. Sometimes the links just aren’t worth getting; this could be because:

  • The links are low quality 
  • They are posted on forums
  • And a whole range of other issues 

Open up each link and ask yourself, is it worth it?

If you think it is, keep it; if not, delete it and move on to the next.

Once you have a list of links your competitors are using, it’s time to ask yourself how they got the link.

By figuring that out, you’ll be able to work out how they got the link, so you can too.

2. Publish Natural Looking Guest Articles

Publish Natural Looking Guest Articles

You’ve probably heard about guest posting it’s a very common link building strategy used by people all over the place.

But it’s also a strategy which has a lot of debate:

No one can decide whether this strategy is a white hat or a black hat technique. But does it really matter what it is as long as it works?

SEO is all about feeding the Google algorithm what it wants to see. And if you do that, Google will favor your site.

Guest posting used to a lot cheaper a few years ago; oftentimes even get the guest post published for free.

Unfortunately, website owners have started to understand the power of links.

This means to get a good link these days you’ll likely need to splash some cash, which, if you’re on a budget… might not be an option.

Here’s a quick guide on how to find guest posting opportunities:

  1. Find websites you want a link from
  2. Analyze the websites Domain Rating/Authority
  3. Contact the right people and negotiate
  4. Write the guest post 
  5. Get it published

It really is a simple technique that significantly influences your rankings because you control the anchor text and the link position.

3. Add Value By Finding Broken Links 

Broken Links

The average website will have hundreds of links placed across their site, sometimes more. 

But here the thing:

Sometimes those links break or stop working, which can be down to several issues. The problem is, broken links break the user’s experience, and Google just doesn’t like them.

Most of the time, broken links go entirely unnoticed, which you can use to your advantage.

Finding broken link opportunities helps you:

  • Build a relationship with the ower
  • Show them value
  • Get high-quality links

It’s one of the most straightforward tactics out there, and it’s highly efficient, here’s how it works.

  • Find a website you want a link from (Just be realistic on your target)
  • Find broken links using an SEO tool like Ahref
  • Reach out to the right people offering a replacement link

It really is as simple as that; just remember to be realistic with your target!

4. Find Roundup Posts To Win Links

Find Roundup Posts To Win Links

Roundup posts hold an excellent opportunity to score a link without having to do much work to get it.

The posts themselves are tiny snippets of information each providing a link back to the contributor. 

Many high authority websites offer weekly to monthly round posts, and all you have to do is write a tiny piece of text.

If you’re looking for the perfect opportunity to get featured on a popular site, follow these steps:

Find Sites That Have Link Roundups

This step is super easy, all you need is Google and a few choice phrases like:

  • <Enter keyword> + Roundup 
  • <Enter keyword> + Link roundup
  • <Enter keyword> + Roundup posts

Google will give a list of sites related to your keyword. Make a spreadsheet of any options you feel are viable.

Attract The Blog With Great Content

You’ll need to find a contact address for all the roundup posts you’ve identified. To do this, you can use tools like or FindThatLead.

Once you’ve found the right email address or contact form, you can pitch your content to them. 

The problem is those site owners who have link roundup posts will get pitches all day, every day, which means yours needs to stand out from the rest.

Don’t use template messages; they get chucked straight into the trash. Instead, try and show them the value your post offers to their readers.


Link Building Strategies That Actually Grow Organic Traffic 2

With a lot of hard work and a little bit of investment, you can significantly increase the chance of pushing yourself to the number one spot in the SERPs.

But, unless you have all your other SEO work in place, all those links will be for nothing, and to make it worse you’ll be down on money.

There’s no point sending someone to a restaurant that can’t offer you the full menu, so why do it to your website.

Once everything is in place, you can get started using any one of the link building strategies above.

But, as this article shows, there are plenty more strategies out there. 

The best idea is to pick two or three and see which ones work for you if it doesn’t bring in results after a couple of months, try a new one. Good luck!