Backlinks are one of the most essential parts of any SEO plan. Establishing backlinks with authority sites can surely put your site on good terms with the search engines. The more quality backlinks you have, the more the search engine will acknowledge your site as an important site for that particular topic.
Backlinks are considered a crucial authority and ranking factor for top search engines such as Google, Bing, Yandex, etc.
However, not all types of backlinks can yield the same type of result. If you want to get the best outcome from your hard work, you should understand the good backlinks techniques and the bad backlinks techniques.
This article will cover 14 major backlink techniques and not all of them are healthy ways to rank your site. Read on to know the good and the bad types of backlinks in detail.
What is Backlink and Why Does It Matter?
In the world of the internet, a link is used to describe the way to connect to a particular webpage. In general, when a website links to another website, it is called backlinks. Usually, a website to link back to another website to prove the source of information or give it some credibility.
So when a website links back to another, search engines consider the latter website as an authority site. So the more website links to a particular website, the more powerful it gets.
This makes backlink a necessary part of SEO. Many Search Engine Optimization (SEO) specialists consider backlinking as the most important ranking factor for search engines. This is why it’s important to know the difference between types of backlinks and only use the good ones!
14 Types of Backlinks Explained
There are many types of backlinks that SEO specialists use, all of which are broken down version of “14 Types of Backlinks”, that we will talk about today. So without further ado, let’s get to it!
The Best Types of Backlinks To Boosts Your SEO
1. Editorial backlinks
Editorial backlinks are one of the finest types of backlinks for your site. These backlinks are placed when you are well-known as the source of information or statistics and a website is trying to make their article look credible.
When you can create top-notch content that makes you an established authority site in your arena, getting editorial backlinks is actually very easy. In order to become an authority site and a thought leader, you need to create well-researched and high-quality content continuously.
2. Guest Blogging Backlinks
Guest blogging is not as popular as it was in the 2010s, but it is certainly one of the easiest ways to get backlinks from a top site. In order to get these types of backlinks, you have to write high-quality content for a top site for free and they’ll offer you to include a backlink to your site. This type of backlinks allows you to get backlinks on your desired keyword.
3. Business Profile Backlinks
When you have a well-established organization, you will try to branch out. The same goes for websites, only here you try to branch out by creating profiles on different authoritative directories, social media, review websites. Doing these things not only makes you look like an established website to search engine but also get you more than one backlinks each
4. Webinar Backlinks
Webinars are also a kind of editorial backlinks, but for videos. Making quality and informational webinars and letting others embed that on their site will give you the chance to get not only more views but also genuine backlinks.
The important thing to remember here is to provide such kinds of information that not only prove to be useful but also sharable.
5. Free Tool Backlinks
As we already said, in order to get organic backlinks, you need to create useful content. But what if you go one step ahead and create free tools for your respective industry to use? Won’t that help you get more backlink? The answer is, yes, It will. And we call these types of backlinks, “The Free Tool Backlinks”.
More Backlinks That Helps SEO
6. Acknowledgment Backlinks
Acknowledgement backlinks are special type backlinks that are generated because of donation or relationship. There are three major ways to get an acknowledgement backlink that, and we’ve mentioned those below to give you a clear understanding of what acknowledgement backlink actually is. Ways to get acknowledgement backlinks are –
- Donating for a cause.
- Speaking to an event.
- Sponsoring an event.
Usually, these types of backlinks don’t come with any keywords or content but a plain mention on the host website.
7. Guest Post Bio Backlinks
Some websites have a regulation of not accepting backlinks inside a content when you do a guest post. However, most of them usually allow having a link inside the author’s bio. Though these types of backlinks will not be as impactful as a guest blogging backlink, it will still have a somewhat positive impact.
8. Badge Backlinks
Badge backlinks are a way to empower both the site that is giving out the links and the site that is being linked to. Creating a listing blog that includes the top 10 or top 20 websites is a great way to get backlinks. You can also give out awards to sites and offer them a badge.
Later, the site that is being motioned or received the badge will link back to your website. This way you can get some invaluable backlinks without much work. But keep in mind that in order to get people to recognize your award or listing, you have to be a somewhat known or established site in your arena.
9. Newsworthy Press Release Backlinks
The press release is an important way to let people know about you while also get backlinks. This two-way promotion makes it one of the best marketing tactics. So whenever you have something worth sharing with a broader audience, a press release always a good option.
10. Comment Backlinks
Comment backlink is another old technique to get backlinks. This way of getting backlinks is, however, often misused by spammers. Whenever you comment on a website or a blog post, you are generally permitted to add a link to your website. If the search engines suspect that you are posting spammy links, you can even get penalized for this type of backlink.
However, proper use of comment backlinks is still a great way to generate backlinks.
Backlinks That You Need to Avoid
11. Paid Links
Backlinks are an integral part of SEO strategy. This influences many people to even adopt blackhat types of backlinks like buying backlinks from other websites or publishers. But keep in mind that, Google or any other search engine can most of the time asses if your link is relevant or not. If a search engine determines that one of your backlinks is a commercially formed link, it will negatively impact the ranking of your website.
12. Non-Newsworthy Press Release
We have talked about press releases being a great way to get backlinks while also giving your website exposure. However, we also suggested using press releases as a way to share something big happening to your organization. If you publish a press release just for getting another backlink, it will be considered as a bad practice for SEO and can also result in a drop in SERP ranking.
13. Directory Links
Once a popular way of gaining backlink is now not that useful anymore. With thousands of directories growing up over the years, stick with only the most trusted and authoritative directory site if you want to get something good out of it.
14. Low Quality Forum Backlink
If you don’t want to get lesser-known directory backlinks, then you should also avoid trying to get backlinks from low-quality forums as well. Joining a lot of forums and post irrelevant backlinks is not a great way of getting backlinks anymore. In fact, this is one of the worst types of backlinks you can get for your website.
No one can ignore the importance of backlinks for an effective SEO strategy. However, it’s important to ensure you are getting more quality than quantity. Getting a single backlink from a top-tier, high authority site can have a more impact on ranking than many backlinks from weak websites.
However, Different types of backlinks techniques result in different levels of ranking boost, while some can even make your site get penalized for wrongdoing!