Wordfence Security: A Must-Have Security Plugin for WordPress

Wordfence Security has been the most popular security plugin for WordPress over the years. Here we will explore everything about Wordfence. Tag along for a detail review!

The Internet has become an integral part of our lives. From shopping to reading newspapers, everything is now done online. Billions of websites have made our life easier than ever. However, with every opportunity, there is also a threat lurking behind it.

Websites are not any different. That is why website security has been one of the most important issues for cyber specialists. WordPress, the largest Content Management System also faces the same problem. Because it is an open-source software and anyone can use, study, change, and redistribute its source code.

Therefore, it is not impossible to plant any unwanted line of code to any of the plugins. That’s why many security specialists are now providing security plugin for WordPress websites.

That is why we are going to discuss one of the most popular security plugin “Wordfence Security” in today’s article.

Wordfence Security: A Must-Have Security Plugin for WordPress 1

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Why Does WordPress Safety Matter?

As we said, WordPress is the largest CMS in the world with over 35% of websites in the world built using this platform. This kind of popularity made it a target for hackers and evil-doers. WordPress is well aware of this and they now have a security team of 50 people consisting of security specialists to prevent any attack from happening.

However, after all the security measures being taken by WordPress, the threat is still there and WordPress security issue is still a challenge. This is because WordPress is a platform where anybody without prior coding knowledge can build a website. That’s why many of them don’t even know if a malicious code is planted on their website. And even if someone can, it’s not possible to check all the code every day. So what do we do?

You can follow a step by step guide for WordPress security or we can use an alternative method which can solve all the problem at once.

One of the best ways a WordPress site owner can ensure website security is by using security plugins. There are a lot of security plugins available online, but here we will talk about Wordfence Security, the most downloaded security plugin for WordPress.

What is Wordfence Security?

Wordfence security

Like the name suggests, Wordfence Security is a security plugin for WordPress. It has an active installation of more than 3 million where no other security plugin crossed the 1 million mark on the WordPress plugin repository.

So, why do so many people choose this plugin to tackle the WordPress security issue? Throughout this article, we will try to find the answer to this question. If you want to know why Wordfence Security is so popular and If you should use it too, read the next parts carefully.

Basic Features Of The Wordfence Security Plugin

Wordfence Security works as a malware scanner and a firewall for your website. It also has a premium version. But unless you are being very careful, the free version has all the necessary features that will get your basic security covered.

Features in The Free Version

  • A 24/7 firewall for your website that finds and blocks every malicious traffic of your website
  • Ensures endpoint security, meaning your connection with an endpoint client can’t be breached
  • Built-in malware scanner that checks for everything suspicious on your core files, themes, and plugins and eliminates malware, bad URLs, backdoors, SEO spam, malicious redirects, and code injections
  • Warns you if it finds any dissimilarity in codes on core files, themes, and plugins with their counterpart on WordPress repository
  • Checks and alerts you for many common security issues and vulnerabilities.

It Also Ensures Login Security For WordPress Websites With Some Nifty Features. Such As:

  • TOTP based two-factor authentication for maximum security
  • Prevents bots from signing in to your website by using login page CAPTCHA
  • Does not allow website administrators to log in with known compromised passwords
  • Limit login attempts to prevent brute force attacks from happening.

Basic Functionalities of The Pro Version

  • Real-time firewall and malware signature update that you’ll get in the free version after 30 days
  • Realtime IP blocklist that blocks all the requests from malicious IPs
  • Checks and alert you if your site has been blacklisted for spamming or any other security issues
  • It can block all the IPs from specific countries.

Pros & Cons

Wordfence Security has a tremendous amount of popularity among WordPress users, because of its great functionalities. That doesn’t mean that it has no lacking. So let’s have a brief look at the Pros & Cons of this plugin, shall we?

Pros

  • Wordfence Security has an array of features on its free version, that makes it capable of being your primary security plugin for a small website
  • The Premium version offers features like live tracking of your traffic and how attacks are being handled
  • Provides regular firewalls and malware database updates.

Cons

  • Wordfence Security is a pretty heavy plugin. Because of this, we have seen a noticeable decline in our site performance after installing it. Although there is an option to limit storage use, it might still feel heavy if your site runs on a shared hosting and low storage
  • Wordfence Security does have some excellent features, but unfortunately, some of the features are aimed at experienced security professionals. A regular site owner might face difficulties to understand all the options and what they do
  • Free version delays all security updates for 30 days, meaning you will be under potential threat for the time being. Thus, it is advised to use the premium version if possible.

Wordfence Pricing

The Wordfence Security provides a pretty good job with its free version. But if you want real-time firewall and malware database updates and some more useful features, you can upgrade to the premium version.

Wordfence Security Pricing

The pricing depends on the number of sites you want to protect. The more sites you discount you can avail. A standard premium license for a single website costs just $99/year. You can also get a one time discount of 10% if you buy the license for two years and 20% if you buy for three years straightway.

Other Security Plugins Compare To Wordfence Security

Before you go on to choose any plugin, it’s always a smart thing to compare that with some other similar plugin. Luckily WP Hive made it very easy to compare between plugins.

For your convenience, we have come up with an even more detailed comparison with Wordfence and some of the most popular security plugins. And this is what we found out.

FeaturesWordfence SecuritySucuri SecurityiThemes SecurityAll In One WordPress SecurityMalcare Security
Malware ProtectionYesYesYesYes
FirewallYesPremiumYesYesYes
Real-time IP BlacklistPremiumYes
Core Integrity CheckYesYesYesYesYes
NotificationsYesYesYesYesYes
Brute Force ProtectionYesPremiumYesYesYes
Login Page CaptchaYesYesYes
Two Factor AuthorizationYesPremium
Country BlockingYes
Active Installation3 millions +700k +900k +800k +10k +
Pricing$99/yr$19.98/mo$52/yrFree$99/yr

From the comparison table above, you can get a clear understanding of security plugins and their features.

Finally, what about our views on Wordfence Security? Is the free version capable of protecting your site? Also, is the premium version worth the price? Let’s head over to the performance test to know more.

Performance Checking of Wordfence Security Through WP Hive

WP Hive has an impressive feature that lets you check the performance of a WordPress plugin. You can check the performance of any plugin that you like before you decide to install or even buy that. This helps you to make a smarter decision. So, we have also done the same and checked the performance of Wordfence Security with WP Hive, and got some pretty contrasting results.

Initial Test

The first part of the performance test is all about the quality of the plugin. And Wordfence Security is passed this test with ease. It is compatible with the latest WordPress and PHP versions. There are no code errors, neither there are any activation error.

Wordfence Security: A Must-Have Security Plugin for WordPress 2

However, as we already informed you, Wordfence Security is a memory-hungry plugin and that reflects on the performance tests.

Performance

Wordfence Security uses as much as 3898.97 KB memory on average, which is more than 99% of plugins. Impressively, it increases the page loading time of your website 0.13 seconds on average.

Wordfence Security: A Must-Have Security Plugin for WordPress 3

Stats

Wordfence Security is one of the most downloaded plugin from WordPress repository. Its 649k installation in a single week when reviewed this plugin, is a testament to its popularity. You can also check some more stats of the plugin below.

Wordfence Security: A Must-Have Security Plugin for WordPress 4

Our Verdict

Wordfence Security has been around for a long period. Over time it has become one of the most comprehensive security plugins for WordPress. The free version has some excellent features to keep your website safe. The pro version exceeded our expectations and surely outperformed every other security plugins that we tested. This is one of the best security plugins that you can put your trust in.

If you have a new and small website, we recommend you to continue with the free version, as it has almost all the features that the premium version offers. However, for a larger website, you will not want to have any loopholes. So we recommend using the pro version for a larger website.

So, that was it for our Wordfence Security review. We hope this article will clear your doubt about whether you should use Wordfence Security or not. Let us know what do you think. Also, you can share your experience with Wordfence, waiting to listen from you!

SEO Glossary: A Comprehensive List of SEO Terms with Definitions

Facing difficulties to understand all the SEO Jargons? This guide will get you used to all the common SEO terminologies with definitions.

Search Engine Optimization (SEO) is one of the most crucial aspects of marketing in the current era of digitalization. It is the practice of making a website valuable to search engines, thus attracting large quantities of quality organic visitors.

Right now, there are more than 1.75 billion websites online

internetlivestats

And there’s a good chance that your website will never attract visitors unless you apply proper SEO techniques.

However, SEO is a complex set of work and its terminologies are even more complex. If you are a new online marketer, learning the SEO terms should be your first priority before you jump right in to do SEO.

This SEO Glossary is a compiled list of the terms that you’ll come across while doing SEO. We hope it will help make you ready for the real battle, to rank your website on top of the search engines.

Essential SEO Terms You Need To Know

SEO Glossary - A Comprehensive List of SEO Terms

Before we immerse you with the huge list, first let’s check out some of the most used terminologies that you will see all the time while doing SEO.

Algorithm

Algorithms are the computer programs behind the search engines to determine which websites to display for a user query. Algorithms take several factors into account and retrieve data and websites that are relevant to the search query.

Alt-Text

Alt Text is a word or phrase that we can set to display in case an image or graphic is not visible to a user. It carries a great deal of importance as it is also used by the search engines to understand the contents of an image.

Also, in case of any missing image, users can easily understand what the image was all about by reading the alt-text.

Backlink

Backlinks are the links to your website from an external website. Having a good number of backlinks from quality sites with relevant anchor-text is one of the best ways to rank higher in search engines.

You can achieve backlinks by guest posting on high ranked websites.

Conversion

Conversion is being able to encourage visitors to do a specific action when they visit your website. This includes signing up, downloading a file, or buying a product, etc. It increases user experience and users don’t feel confused.

It is a good practice to use CTA buttons to enable these actions.

Crawling

crawl

Crawling is a process done by search engines using bots to crawl or move through a website. It not only analyzes a website but also follows every external or internal link to and from the website. Search Engines do crawling to index pages from a particular website.

Domain

A domain is a unique address of a website. Such as, you can reach our website by typing www.wphive.com. It’s a good thing to register a domain name for your website for a longer period, as search engines see that a sign of stability.

Google

You already know this. Though there are a couple more search engines like Bing and Yahoo, yet all our SEO efforts are mainly for this specific website.

Google is the single biggest search engine in the world

Netmarketshare

Homepage

The homepage is the main or root page of a website. When a visitor type in a website URL, this is the first page they will be welcomed with. It is also the most visited page of a website.

So, you your homepage needs to be attractive while guiding the user to the point he/she wants to go.

Index

The index contains all the webpages that a search engine decides to store through the crawling process. If your website or a specific page of your website is not on s search engines index, it will not be displayed on search results.

Keyword

Keywords are the words or phrases that users type into a search engine to find a relevant webpage. One of the core work of SEO marketers is to find keywords that people are searching for and match them with relevant content on their website.

Meta Tags

Meta tags contain meta keywords and meta description. They are written on the head section of the HTML structure of a webpage. It tells the search engine what that webpage is all about.

Also, users can easily get an idea about your content by reading all the meta tags.

Organic Search

An organic search is done when a user searches for a term on a search engine and visits an unpaid result.

Page Rank

PageRank or PR is a value assigned by google algorithm to measure the importance of a page. The higher the value, the higher the website will rank on google search.

Traffic

Traffic is the number of visitors coming to a website within a specific period. Traffic can be of various types,

  • Organic traffic
  • Paid traffic
  • Referral traffic
  • Social media traffic

XML Sitemap

XML Sitemap is a virtual map containing the links of all the pages of a website. It helps search engines crawl through your website and index all the pages.

SEO Glossary of Terms: A Guide for Beginners

SEO Glossary: A Comprehensive List of SEO Terms with Definitions 5

Finally, the main attraction of your article today. Here’s the complete glossary of terms. For your convenience, we have organized the terms in such a way so that if you are searching for a specific term, just click on the first letter from the table of content below to find it quick and easy!

| # | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | R | S | U | W | Y |

#

301 Redirection

301 redirect is a systematic way to automatically redirect users from one page to another page with a different URL. This is usually done if another page with updated content on the same topic exists on the same website.

301 redirection

This also ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index.

302 Redirection

302 redirection is the same as 301 Redirection, apart from the fact that the redirection is temporary. It is used when an original page is being updated and will be back after the update is done

A

Adwords

Google Adwords is the “Pay Per Click” program by Google to attract visitors to a website. It is an advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results.

That’s how Google makes money from search.

Anchor Text

Anchor text is a text that works as a link when the actual link is hidden inside it. This is usually the blue text we come across on most websites. Inbound links with relevant anchor text are good for a website’s SEO.

anchor-text-html

Authority Site

Authority Sites are websites that people trust. When a site has inbound links from many high ranked websites, it is considered as an authority site to search engines.

B

B2B & B2C

B2C and B2B are two forms of commercial transactions. B2C stands for business-to-consumer, which is a process for selling products directly to consumers. B2B stands for business-to-business, which is a process for selling products or services to other businesses.

Baidu

Baidu is the most popular and regularly visited search engine in China. 90% of online search queries done in China are done through Baidu.

Bing

Bing is the second most visited search engine worldwide. It is owned and operated by Microsoft.

Black Hat

Unethical or manipulative way to rank higher on search engines. These ways are against search engine guidelines and websites can get banned for these types of malpractice.

Blog

A blog is a regular publication of new content on different topics. Each publication is posted on a new page. Writing blogs on a regular basis can be a good SEO practice for your website.

Bounce Rate

Bounce Rate is the percentage of users that visit your website and leave without any other interaction or entering any more pages. The lower the bounce rate, the better is for you. Because that means people are interested in your content.

Breadcrumb

A navigational element that helps users find out where they are on a website and how to get back to the root. Breadcrumbs are typically placed in the horizontal form under the masthead or navigation of a website.

Breadcrumb URL
Example of Breadcrumb URL

C

Cache

The technology of temporarily storing web content to load it faster. It is a widely used method for storing information so that it can be later accessed much more quickly.

Canonical URL

The canonical URL defines the best address to find information about a specific topic on a website. It is used in case there is more than one address where the same content can be found.

CMS

CMS or Content Management System is a kind of web-platform that lets a user create a website without any coding skills. WordPress is one of the best examples of CMS.

Competition

Competition is a metric for a keyword that several webpages are trying to rank for. The higher the number, the higher the competition.

CSS

CSS stands for Cascading Style Sheets. This is a language that defines how the HTML of a website should look.

D

Dead-End Page

A webpage that has no further links to any other page, so the visitor or search engine bot has no other place to move forward.

Directory

A directory is a categorized list of websites. Unlike search engines, the list of websites in a directory is manually curated and categorized.

Do-Follow

Do-follow is HTML links that don’t have a “no-follow” attribute. Search Engine bots can easily move around with do-follow links, which gives them an SEO value.

E

E-Commerce

Sale of products through online stores. E-Commerce is growing very fast. It’s the best and easiest way to sell a product nowadays. You can create an E-Commerce website easily using WordPress.

Create an Ecommerce Website using WordPress

F

Fold (The Fold)

Fold refers to a point in a webpage where it is cut off by the bottom of a monitor or browser window. It is the only visible part of a webpage unless the user wants to scroll down.

Website Fold
The Fold

G

Gateway Page

A gateway page is a page that is crafted to attract visitors from a search engine, and then encourage them with CTAs.

Google Analytics

Google Analytics is a free program from Google that gives detailed data on the traffic of a website. This data includes geographic location, device, time spent, bounce rate, etc.

Googlebot

Googlebot is the crawler program used by Google to find webpages to index. It collects documents from the web to build a searchable index for the Google Search engine.

H

Heading

Headings are the title of different sections of a website. Headings are created using h1-h6 tags. They are significantly bolder than the regular page of a website.

HTML

HTML stands for HyperText Markup Language. It creates the backbone of a website. HTML is also the code that search engines crawler analyze to get an idea of your website.

HTTP/HTTPS

HTTP or The Hypertext Transfer Protocol is the way data transfers between the website and the visitor. HTTPS is the secured version of HTTP, which uses Secure Socket Layer (SSL) to ensure data security.

I

Impression

An impression is the number of times a webpage has been viewed over a certain period.When your ad loads and displays in front of a user, that is one impression.

Inbound Link

An inbound link is a link to your website from another site. When someone else uses your website link on their website, it usually enhances your site authority.

Inbound Link
Inbound Link

It is better to have a good number of inbound links to your website from other valued websites, as search engines then think of your site as a resourceful one.

Internal Link

A link from a page, to another page of the same website. An internal link can be used to guide the user through your website and help them with more relevant content.

J

JavaScript

JavaScript is a scripting language that is used to create special dynamic features for a website.

K

Keyword Cannibalization

Keyword cannibalization happens when two or more pages from the same website focus on the same keyword. This results in low PageRank for both the page, as search engines fail to understand which page is more relevant for that keyword.

Keyword Density

Keyword density is the number of times a keyword is used on a single webpage. The ideal percentage to use a keyword on a webpage for better SEO is not yet known.

2% keyword density is a good practice

L

Landing Page

Landing pages are the pages that a user will land once they click on the link. These pages are often created to generate leads.

Link Building

Link building is the process of getting inbound links from well-ranked, authority sites. More links from trusted sites are a huge boost for websites SEO.

Long-Tail Keywords

Long-Tail keywords are phrases that contain three or more words. Long-tail keywords usually target specific customers and their search terms. The conversion rate of long-tail keywords is usually higher than in regular keywords.

Long Tail Keyword
Long Tail Keywords have low search traffic, but better conversion rate

M

Metric

Metric is the measurement of the performance of a website. This include website traffic, traffic source, bounce rate, top pages, conversion rate, customer’s lifetime value, etc.

Monetize

Monetizing is a method of earning money from a website by placing an ad. Basically you will driving your traffic to another website through a link beneath the add in exchange of money.

N

Negative SEO

Negative SEO is malpractice to deliberately harm the ranking of a website. This kind of attack can take a number of different forms: Hacking your website. Building hundreds or thousands of spammy links to your website.

No-Follow

No-Follow is an HTML attribute that tells a search engine to not follow a specific outbound link.

O

Off-Page SEO

Off-page SEO refers to SEO activity that helps rank a website higher but is not done on the website itself.

On-Page SEO

On-page SEO is the opposite of off-page SEO. Key examples of on-page SEO are the usage of keywords, structuring HTML to help a search engine understand what your website is about, etc.

Outbound Link

Outbound link refers to a website placing a link to another website. Also called external links, it direct visitors from pages on your website to other sites on the Internet. Unlike inbound links, which send visitors to other pages on your website

P

Page Speed

Page Speed is the amount of time needed to load a webpage. Page speed affects a website’s rank on search engines. Here’s how you can improve your page speed.

Page Title

A page title is the name of a webpage. Page titles are the titles search engines use to display a website on search pages.

Paid Search Result

Paid search results are the opposite of the organic search Result. Paid search results are displayed above the organic search results on search engine

Paid Search Result
Paid Search Result

Panda

Panda is a series of updates released by Google to prevent bad practice to rank a website higher.

R

Rank

Rank is the position of a website in an organic search. Google measures various factors for a website and then decides in which place to rank the website. If it’s good enough, you can get a place in the first page.

Ranking Factors

Ranking factors are the factors that a search engine takes into account to rank a website in a search result.

Robots.txt

Robots.txt is a file that is used to tell a search engine which part of the website should be ignored. It is important to have Robots.txt file on your website so that search engines can index only the pages that you want.

S

Search Volume

Search volume is the number of times a keyword is searched during a specific period.

SEM

SEM stands for search engine marketing. It describes the process of increasing website traffic with both organic and paid efforts.

SEO

SEO or, search engine optimization is the process of optimizing a website for search engines, thus getting organic visitors. This is a combined effort that is done by choosing relevant keywords, link building, ensuring better user experience, and offer quality content.

SEO

SERP

SERP stands for the search engine result page. This is the page a search engine displays after a user types in a query. This page contains all the webpage that matches the users’ search term.

Spider

Spiders are the same as crawlers. They are used to crawl websites and determine whether the page should be indexed.

U

UGC

UGC stands for user-generated content, the content that is posted by a user or customer of the website. This includes a photo, video, blog, or even a comment from a user.

URL

URL or uniform resource locator is the address of a webpage. Every page of a website has a different URL. An URL usually consists of a domain name and a custom page name. Here’s an example to help you understand.

URL
URL

W

White Hat SEO

SEO practices that maintain all the guidelines by search engines are called by white hat SEO.

WordPress

WordPress is the leading Content Management System in the world. According to the stats from WhoIsHostingThis, Over 35% of all the websites in the world are powered by WordPress.

SEO Glossary: A Comprehensive List of SEO Terms with Definitions 6
WordPress

Y

Yahoo

Yahoo is the third most popular search engine in the world, accumulating almost 2% of the global search engine market share.

Yandex

Yandex holds 5th position worldwide on the market share of search engines. It is the 4th most popular website in Russia.

Time to Be a Great Marketer

A lot of people face difficulties during their earliest days of being a Marketer on digital platforms. If you are using a WordPress site, this is the best SEO guide for WordPress to get you started for your next step.

In this glossary, we wanted to cover all the common SEO terms. However, if you are facing difficulties with a term that we did not cover here, do comment below and we will definitely help you out.