All backlinks are not good for your website SEO. In pursuit of ranking don’t follow the shortcut to rank your site, rather understand the types of backlinks to use on your website.
Backlinks are one of the most essential parts of any SEO plan. Establishing backlinks with authority sites can surely put your site on good terms with the search engines. The more quality backlinks you have, the more the search engine will acknowledge your site as an important site for that particular topic.
Backlinks are considered a crucial authority and ranking factor for top search engines such as Google, Bing, Yandex, etc.
However, not all types of backlinks can yield the same type of result. If you want to get the best outcome from your hard work, you should understand the good backlinks techniques and the bad backlinks techniques.
This article will cover 14 major backlink techniques and not all of them are healthy ways to rank your site. Read on to know the good and the bad types of backlinks in detail.
What is Backlink and Why Does It Matter?
In the world of the internet, a link is used to describe the way to connect to a particular webpage. In general, when a website links to another website, it is called backlinks. Usually, a website to link back to another website to prove the source of information or give it some credibility.
So when a website links back to another, search engines consider the latter website as an authority site. So the more website links to a particular website, the more powerful it gets.
This makes backlink a necessary part of SEO. Many Search Engine Optimization (SEO) specialists consider backlinking as the most important ranking factor for search engines. This is why it’s important to know the difference between types of backlinks and only use the good ones!
14 Types of Backlinks Explained
There are many types of backlinks that SEO specialists use, all of which are broken down version of “14 Types of Backlinks”, that we will talk about today. So without further ado, let’s get to it!
The Best Types of Backlinks To Boosts Your SEO
1. Editorial backlinks
Editorial backlinks are one of the finest types of backlinks for your site. These backlinks are placed when you are well-known as the source of information or statistics and a website is trying to make their article look credible.
When you can create top-notch content that makes you an established authority site in your arena, getting editorial backlinks is actually very easy. In order to become an authority site and a thought leader, you need to create well-researched and high-quality content continuously.
2. Guest Blogging Backlinks
Guest blogging is not as popular as it was in the 2010s, but it is certainly one of the easiest ways to get backlinks from a top site. In order to get these types of backlinks, you have to write high-quality content for a top site for free and they’ll offer you to include a backlink to your site. This type of backlinks allows you to get backlinks on your desired keyword.
3. Business Profile Backlinks
When you have a well-established organization, you will try to branch out. The same goes for websites, only here you try to branch out by creating profiles on different authoritative directories, social media, review websites. Doing these things not only makes you look like an established website to search engine but also get you more than one backlinks each
4. Webinar Backlinks
Webinars are also a kind of editorial backlinks, but for videos. Making quality and informational webinars and letting others embed that on their site will give you the chance to get not only more views but also genuine backlinks.
The important thing to remember here is to provide such kinds of information that not only prove to be useful but also sharable.
5. Free Tool Backlinks
As we already said, in order to get organic backlinks, you need to create useful content. But what if you go one step ahead and create free tools for your respective industry to use? Won’t that help you get more backlink? The answer is, yes, It will. And we call these types of backlinks, “The Free Tool Backlinks”.
More Backlinks That Helps SEO
6. Acknowledgment Backlinks
Acknowledgement backlinks are special type backlinks that are generated because of donation or relationship. There are three major ways to get an acknowledgement backlink that, and we’ve mentioned those below to give you a clear understanding of what acknowledgement backlink actually is. Ways to get acknowledgement backlinks are –
Donating for a cause.
Speaking to an event.
Sponsoring an event.
Usually, these types of backlinks don’t come with any keywords or content but a plain mention on the host website.
7. Guest Post Bio Backlinks
Some websites have a regulation of not accepting backlinks inside a content when you do a guest post. However, most of them usually allow having a link inside the author’s bio. Though these types of backlinks will not be as impactful as a guest blogging backlink, it will still have a somewhat positive impact.
8. Badge Backlinks
Badge backlinks are a way to empower both the site that is giving out the links and the site that is being linked to. Creating a listing blog that includes the top 10 or top 20 websites is a great way to get backlinks. You can also give out awards to sites and offer them a badge.
Later, the site that is being motioned or received the badge will link back to your website. This way you can get some invaluable backlinks without much work. But keep in mind that in order to get people to recognize your award or listing, you have to be a somewhat known or established site in your arena.
9. Newsworthy Press Release Backlinks
The press release is an important way to let people know about you while also get backlinks. This two-way promotion makes it one of the best marketing tactics. So whenever you have something worth sharing with a broader audience, a press release always a good option.
10. Comment Backlinks
Comment backlink is another old technique to get backlinks. This way of getting backlinks is, however, often misused by spammers. Whenever you comment on a website or a blog post, you are generally permitted to add a link to your website. If the search engines suspect that you are posting spammy links, you can even get penalized for this type of backlink.
However, proper use of comment backlinks is still a great way to generate backlinks.
Backlinks That You Need to Avoid
11. Paid Links
Backlinks are an integral part of SEO strategy. This influences many people to even adopt blackhat types of backlinks like buying backlinks from other websites or publishers. But keep in mind that, Google or any other search engine can most of the time asses if your link is relevant or not. If a search engine determines that one of your backlinks is a commercially formed link, it will negatively impact the ranking of your website.
12. Non-Newsworthy Press Release
We have talked about press releases being a great way to get backlinks while also giving your website exposure. However, we also suggested using press releases as a way to share something big happening to your organization. If you publish a press release just for getting another backlink, it will be considered as a bad practice for SEO and can also result in a drop in SERP ranking.
13. Directory Links
Once a popular way of gaining backlink is now not that useful anymore. With thousands of directories growing up over the years, stick with only the most trusted and authoritative directory site if you want to get something good out of it.
14. Low Quality Forum Backlink
If you don’t want to get lesser-known directory backlinks, then you should also avoid trying to get backlinks from low-quality forums as well. Joining a lot of forums and post irrelevant backlinks is not a great way of getting backlinks anymore. In fact, this is one of the worst types of backlinks you can get for your website.
No one can ignore the importance of backlinks for an effective SEO strategy. However, it’s important to ensure you are getting more quality than quantity. Getting a single backlink from a top-tier, high authority site can have a more impact on ranking than many backlinks from weak websites.
However, Different types of backlinks techniques result in different levels of ranking boost, while some can even make your site get penalized for wrongdoing!
If you’re an aspiring data analyst, Excel is still the most essential tool out there. It’s very important to learn different functions if you want to do data analytics in excel. But, it’s not always as easy as it may seem. There are more than 500 functions in excel. This big collection of functions help you work with big data set and do analytics. Moreover learning these functions will also help you do similar tasks using Google Sheets, which is quite similar to Excel in terms of features and formulas.
However, learning all these functions is not an easy task to do, especially if you are someone who is new in data analytics. So we filtered out some of the most important functions that will help you do data analytics in Excel.
In today’s world data analysis has many applications for all sorts of business. Be it an offline business or an online business, data analysis shows you how you can make intelligent data-driven decisions reducing the margin of error. Data analytics can also help stay ahead of your competition data analysis by giving you an edge over others, in terms of customer insights.
Apart from these data analysis can also help you with –
Excel or spreadsheet is one of the most influential tools ever developed by Microsoft. It has varied applications and data analysis is one of the most important ones from those.
Excel has a huge collection of formulas that make it very easy to analyze, filter, sort, or make reports from a large quantity of data. Moreover, it is very easy to learn and start working with. You don’t even need to learn all the formulas that excel offers, in order to start with data analytics in excel. Starting with only a few most used formulas can get you through the initial learning stage and give you the most sought after information.
So it’s quite obvious why you should start data analytics in excel. It is quick to learn, easy to understand, and very affordable as well.
Excel vs Google Sheets: Things to Consider
When writing an article about Excel and its importance in data analysis, it is almost impossible to do it without mentioning Google Sheets. Though Excel was built long before Google Sheets, these two are now almost comparable in terms of features and popularity. So what are the major difference between Excel and Google sheets? Let’s get to know.
Functions: Excel has an edge over Google Sheets in terms of the number of functions it has. Large number of formulas make Excel the popular choice till now, but it can change in the recent future as Google is adding new functions aggressively over the last years.
Price: Microsoft Office 365 costs $8.25 per month. While you can use Google Sheets for free. However, there is a business subscription that costs $5 per month.
Data Analysis & Visualization: If you are planning to mostly perform data analytics, Excel is surely a superior option given its large array of functions as well as built-in charts and visualization options. Google Sheets, on the other hand, has fewer number of formulas and only manual visualization capability.
Ease of Use: Ease of use is where Google Sheets dominate Excel. It offers simultaneous edit from multiple people, while Excel doesn’t have that luxury. This is because Excel is an offline software where Google Sheets is a cloud-based one.
Now that you know the differences between this two spreadsheet software, it is clear that as of now Excel is only a slight bit ahead. But in because of the complete package and ease of use, more and more people are choosing Google Sheets as their primary software.
Most Important Excel Functions for Data Analysis
Now that we know the way we should use excel for data analysis, let’s learn the most important functions that are a must for data analysts. If you are a beginner, these are the formulas that you will be working with the most.
We’re starting with one of the most important functions, CONCATENATE. This handy function lets you combine the data of multiple cells into one single cell. Once you start your journey as a professional data analyst, you’ll realize the tur importance of this function.
Also, below is an example of how it works.
Formula: =CONCATENATE(cell1, cell2)
LEN is another function that is highly used in data analysis. We often need to calculate the number of characters on a cell. For example, if you analysis a product dataset for an eCommerce business, you’ll find lots of different SKUs. If you can display the number of characters, you can easily get to know it. Apart from that, you might need to set a word limit for a cell, which is quite easy with this function.
SORT is one of the self-explanatory features that say it all through its name. This is not only a necessary feature but also a lifesaver. Imagine finding a certain value from thousands of disordered data? It could’ve been a nightmare for a data analyst had there not been this function.
With SORT, you can just arrange your data by highest or lowest value, and easily find out the one you need. An ordered list also makes life easy for a data analyst in many ways.
Here’s how you can use this feature.
As you can see, there is a dedicated feature for sorting a list of data. Here we have selected the Length data and sorted them starting from the smallest.
The good thing is when you sort a single column of data, it also sorts the corresponding row with it.
FILTER is another super handy feature from excel. It is used when you need to show that contains one or more specific terms. When you have thousands of data to analyze, this is another feature that will help immensely.
Have a look at how you can work with one of the most used functions to do data analytics in excel. Click on the Filter option from the Sort & Filter button. You can see a downward arrow with every collum as soon as you click on the Filter.
Now you can filter out the result that matches your desired data.
And as you can see, the sheet is now showing only the rows that includes 1995.
Ah, the VLOOKUP! Even if you haven’t worked as a data analyst, you must know this function if you did even some small task-completion with excel. It is considered as one of the most recognized excel function.
Using VLOOKUP, you can easily find data associated with a value that the user chooses. This feature has multiple impressive applications. You can search within a single table or multiple tables.
For example, you have Name and Employee ID in one table and Name and Salary in another, you can easily add them together using VLOOKUP.
Let’s see how VLOOKUP works.
VLOOKUP formula consists of 4 different parameters, LOOKUP_VALUE, TABLE_ARRAY, COL_INDEX_NUM, [RANGE_LOOKUP
LOOKUP VALUE is the value you want to look for.
TABLE ARRAY is the table where you want the function to look.
INDEX NUM is the column number of the information you need.
RANGE LOOKUP is used to specify the type of lookup.
Here’s how we started the VLOOKUP. We specified the value we want to look at, which is Johnny in our case. Then we selected the cell where the value Johnny is.
After that, we selected the data which has the birth year related to all the name here. We put in sheet 2.
Then we also selected the column where our desired information is. Which is in B or Column 2 in our case.
Remember what CONCATENATE does? Well, the LEFT/RIGHT function does the opposite. With these two functions, you can extract data extract specific text/number from a cell. While the LEFT formula extracts these data from the beginning part, the RIGHT formula does it from the end.
Here’s how you can perform the operation with these functions. Staring with the LEFT function.
And the RIGHT.
Here is the end result.
Formula: =LEFT(cell, length of data to extract from left)
=RIGHT(cell, length of data to extract from right)
7. FIND & REPLACE
FIND & REPLACE! Does it need any extra introduction? With this feature, you can find a specific text or number within a table. Then it replaces all the data that matches your provided term with a new term that you provide.
It can be used to replace large numbers of mistaken data at once. You can also use it to slightly modify a large number of data. No wonder it is used heavily to do data analytics in excel.
Using Find & Replace is quite easy.
But it does give back some good results. You can see that the word Johnny is now replaced with Adam everywhere in the sheet.
With the IF function, you can make excel do a specific task or show a result based on the outcome of another operation. Let’s see an example of what IF does and how we can automate a decision using this function.
We want to if the birth year is 1996 or not, so we selected ==1996 in the first parameter, and then set the formula to show True if the value is true and False if the value is false.
Here is the result.
Formula: =IF(logical test, value if true, value if false)
SUMIF is another excel function that you must learn to start doing data analytics in excel.SUMIF sums up all the number that matches specific criteria.
Let’s say you have many different numbers, but you want to get the sum of a specific number (i.e. 50) of that table. This function will find how many times the number is present on that table and do a sum.
Here’s how it works.
Now we can find the sum of the values that are exactly 1995. Here is the result.
Formula: =SUMIFS(sum range, criteria)
COUNTIF function is almost like the SUMIF. But unlike SUMIF, it does not actually sum-up all the number that matches your criteria. COUNTIF calculates and shows you how many times your desired data is present on the sheet.
The operation of COUNTIF is very straightforward and goes like below.
And now you can exactly how many times 1995 is present in the sheet.
Formula: =COUNTIFS range, criteria)
The growing demand for data analysis is not a miracle. The application of data analysis is diverse. Despite the emergence of many new data analytics software, excel is still one of the most powerful tools for data analysis.
Learning excel functions is a must for any aspiring data analyst. But you can’t just learn all the functions at once and start data analytics in excel over night.
The right way to learn them is to just start data analysis with some important functions and learn all other functions from time to time when you need them. So, make sure to learn the use of the most important excel functions and get started with your journey of being a data analyst.
The recent WordPress 5.5 update caused many plugins and sites to crash and behave oddly. But you can fix the WordPress update problems with jQuery Migrate helper.
WordPress 5.5 was recently released to the public. WordPress branded it with the nickname “Eckstine“. Apart from the new branding, a lot of new features and updates were also announced.
However, for some people, these new updates are actually doing the opposite of improving their site performance. A lot of site owners reported that WordPress 5.5 breaks plugins and sites.
If you are a site owner, who’s affected by the recent changes from WordPress, don’t worry. Let’s go through the solution and fix the issues for your website.
When Did the Problem Start
WordPress released version 5.5 aka “Eckstine” on August 11, 2020. Immediately after that, some developers and site owners started to notice and then reported different types of problems.
Many of the sites started showing problems as pop-ups and pull-down stopped working. But the major problem was that plugins like Yoast SEO, Classic Editor stopped working properly. Many site owners were in a fix with the breaking of Yoast SEO, which is one of the most used plugins for WordPress sites. Some of them are even trying to get back to version 5.4.2 to fix this.
Why WordPress 5.5 Breaks Plugins & Sites
The problem that triggered plugins and sites to break after WordPress 5.5 update was that WordPress removed jQuery Migrate. Although many people noticed it after WordPress 5.5 release, it’s removal was announced 2 months prior to that. Developers were also told to update plugins and themes accordingly.
With the removal of this tool, plugins, and themes with outdated core stopped working properly. This resulted in a disastrous situation for some site owners, who found their site behaving oddly.
What is jQuery Migrate and Why did WordPress Remove It?
WordPress announced it before the WordPress 5.5 release that removing the jQuery migrate is necessary to make this transition happen smoothly.
How to fix WordPress 5.5 Issues with jQuery Migrate Helper?
Although WordPress removed the tool jQuery Migrate, you can bypass the problem for now. In order to do this, you need to install a plugin developed by the official WordPress team, the jQuery Migrate Helper.
What this plugin does is help you enable the jQuery Migrate tool again, so that your outdated plugins can still work. However, WordPress developed it only as a temporary solution, not a permanent one.
Meanwhile, all plugin and theme need to be updated and have to be compatible with the newer version of jQuery in order to run smoothly in the future.
If you’re a developer, it is time to update your plugin or theme in order to provide the customer with a smooth experience. WordPress has released a plugin called Test jQuery Updates, in order to help you check your plugin against the new jQuery version before updating them on the WordPress repository.
Beware of the fact that while activating this plugin will not replace the current jQuery but it will disable jQuery Migrate.
Update Your Plugins & Themes
As a site owner, whenever your plugin developer drops a new update, try to update it as soon as possible. New updates minimize a lot of security updates and compatibility issues. With the new “Auto Update Plugin” option from WordPress, it is now even easier to keep your website updated and safe.
Whether you want to start a new venture or just want to take a break from your website. There could be many reasons one might want to unpublish or even permanently delete a WordPress site. We also got several messages from our readers seeking ways on how to delete WordPress site.
Whatever the reason for you to remove or unpublish your WordPress website, there are several ways to do that. You can also put up a page stating that you’re on maintenance or on a break if you’re planning to come back.
In this article, we will take you through the process of how to delete WordPress website or unpublish it temporarily. So without further ado, let’s get to it!
WordPress Site Permanently Delete vs Temporarily Unpublish
You can either unpublish your website or delete it. The difference between these two ways is that if you unpublish your website, you can republish it anytime you want. But if you delete your WordPress website, you’ll never get it back.
If you want to hide your website for a while because you’re planning to upgrade some functionalities of your website, we suggest that you unpublish your website. However, if you’re sure that you don’t want anything to do with your website anymore, we will also let you know how to do that.
When to Permanently Delete WordPress Site
Let’s talk about when exactly you should permanently delete your WordPress site. There are a couple of occasions when one might need to permanently delete the WordPress website.
You might also want to delete a website that hasn’t lived up to the potential and became unable to reach the goal you set.
There might also have personal reasons for you to delete your website.
Now that you’re sure that you want to delete the website permanently, let’s roll towards that.
How to Delete a WordPress Site Permanently
Permanently deleting your website and removing its existence from the web takes some time. Just deleting your website from your server won’t do the trick. Google might still have your website on SERP thinking that it might be down for some time.
So in this part of our blog, we’ll let you know how to how to delete WordPress site permanently and remove all its traces from the internet.
1. Backup your Data
Although you seem to be pretty much settled about deleting your website forever, it is still a good idea to backup your website data.
At some point, you might want to get your website back. Or you might also lose some important data along with the website. Backing up your website data can help get back your website or specific content if needed in the future.
You can either back up your website data into cloud storage or your hosting server. You can also download all the data to your pc.
2. Delete All Data from Server
Now that you are done with the back up of website data. Let’s head on to delete all the WordPress files from your hosting server. Bear in mind that, this will delete all the plugins, themes, posts, and media from your WordPress website.
To do this, first, log in to your hosting server. Depending on the hosting provider, you will find something like files or file manager. Open the file manager and delete all the website data from the root directory.
All your data may still be in the trash option, so be sure to delete them from the trash as well.
3. Remove Your Website from Search Engine
Even after deleting the website, it will still be visible to Google and other search engines. Search engines keep your website indexed for a while even after you delete all your data. This is because your website might become down temporarily or get hacked and search engines hope that you might revive your website after a while.
In order to fully remove your website from the search engines, as soon as you delete all your data, create a robots.txt file on your root directory. As you might already know, robots.txt deals with the search engine crawlers and inform them about different pages. You can also use this file to tell the crawlers not to index your site.
Now, to do that, create the robots.txt file and simply paste the following lines of code into it.
User-agent: * Disallow: /
This two-line tells the search engine crawlers to avoid indexing your website and show them on SERP’s.
However, some search engines may keep showing your website ignoring the robots.txt file.
So, to permanently remove your website from SERP’s, create a new file on your root directory and name it .htaccess. Now open the file and paste the following lines of code into it –
Don’t forget to replace the example.com with your website domain name. After this, your website will be out of search engines within days.
How to Restart Your Website with Backup Data?
Now you know how to delete WordPress site and might’ve already deleted your site following our guide. But you might also want to restore your data and get back to running your website again in the future. So, how can you do that?
Depending on which way you backed up your website you may have to follow different methods. For example, if you used a WordPress backup plugin to back up your website data, follow their manual to restore your website.
You might also backup your data manually, in that case uploading that to your website data manually through FTP will do the trick.
When to Temporarily Unpublish WordPress Site
So when exactly should you unpublish your WordPress site temporarily?
There can be two major reasons to unpublish your website on a short-time basis.
When you want to take a temporary break from your website, but you will come back after that period. For this, you don’t need to delete your website, only unpublishing it will achieve your goal.
The second one is when you want to upgrade or run maintenance on your website. While doing this, you can also choose to put up a page informing everyone about your upgradation and when you’ll be back.
How to Temporarily Unpublish WordPress Site
We already covered how to delete WordPress site permanently, now it’s time to let you know how you can unpublish a WordPress site temporarily.
Unpublish a Post from the Website
You may not need to unpublish the whole website if you just need a single post to be hidden from the visitor. You can easily unpublish a post from WordPress.
To do this, first enter the blog post you want to hide, from WP Admin Dashboard > Posts > Your Post
You’ll find a page like the one below. On the right side, you can see the visibility option. Change the visibility from Public to Private.
Once you change the visibility, the post will not be visible to the public anymore. However, site admin and editors will still be able to see the post.
Unpublish Entire Website
If you want to unpublish your whole website entirely, you can do that as well.
One way to hide your website from the world is by discouraging search engines from indexing your site. You can do that from WP Admin Dashboard > Settings > Reading
However, as it has a negative impact on your website’s SEO, many people tend to avoid this method. Just like many webmasters, we also suggest not use this option to unpublish your website.
If you decide to not follow this method, let’s head towards the second one. This method requires you to use a free plugin, WordPress Password Protect Page. Which you can install from the WordPress plugin repository. Once you’re done with the installation, find Password Protect WordPress from the admin dashboard. Now you have to turn on Password Protect Entire Site from the Entire Site tab. This will password protect your entire site, and make it private from the visitors.
We already learned how to password protect a WordPress website. But this is not always what you might need. If you’re just running routine maintenance on your website, putting up a page for “Maintenance Mode” would be a far better solution. This way, your visitors will get to know what is going on with your website and will check back later.
Now, many themes have an option for turning on “Under Construction” or “Maintenance Mode”. But a majority of them do not. However, you can use free plugins to do that, if your theme doesn’t have that option built-in. One great free plugin that does this well, is “Under Construction“. With this, you can easily hide your site and put up a “Maintenance Mode” page. Once you install this plugin from the WordPress plugin repository, it can be found under WP Admin Dashboard > Theme Panel > Under Construction.
From that page, just check Enable Under Construction and select a page that you want to put up.
Republishing your website is easier than unpublishing it. The unpublished posts can be published by just changing the visibility option from Private to Public.
Republishing theentire website is also easy like that. If you have password-protected your site using WordPress Password Protect Page, disabling the Password Protect Entire Site from the Entire Site tab will set it back to normal.
If you have used the plugin “Under Construction”, uncheck the Enable Under Construction option from WP Admin Dashboard > Theme Panel > Under Construction and you’re good to go again.
If it’s time to say goodbye to your WordPress website forever or for a while, this guide should help you. After reading the blog we hope you understand that it’s not that complicated to delete or unpublish a WordPress website. We wanted to write in detail on how to delete WordPress site. But if you still have any confusion, don’t forget to let us know.
Backup plugins are one of the things that we miss the most. Worry not, we have prepared a list of top Backup Plugins just for you.
Imagine putting all your efforts into establishing a website and then losing all that overnight; It’s nothing short of a nightmare, right?
You can lose your website data for several reasons. Your server can crash, or the website might get hacked, or a faulty plugin can mess up your WordPress site.
However you might lose your data, you can always recover it, if you back up your data beforehand.
Often our hosting providers offer an automatic backup feature. But that is not always the best way to back up your data. If your website is based on WordPress, it’s better that you use a backup plugin to back up your data.
However, among the countless backup plugins available for WordPress, it is not always easy to find out the best one. So, here we have compiled the list of 10 best backup plugins, from where you can choose the one that suits you.
We get asked a lot, “my web host provided me a free automatic backup policy, why do I still need to back up my website data with a WordPress Backup Plugin?”
Yes, it’s true that many hosting providers offer free backup policy. But they don’t really tell you the whole story. First of all restoring data from your host is a complicated process. It takes a certain level of technical knowledge to do so.
However, we cannot just discourage you to use that because it is a complicated process. The truth is, that is not the only thing that is wrong about the automatic backup features offered by your hosting provider. Even if your hosting provider offers you an automatic data backup feature, it’s unlikely that they’ll ever take any responsibility in case something goes wrong.
Don’t believe us? Let’s check out some of the hidden terms you unknowingly accept from renowned hosting providers.
HostGator is not responsible for files and/or data residing on your account. You agree to take full responsibility for all files and data transferred and to maintain all appropriate backup of files and data stored on HostGator’s servers. – UNIVERSAL TERMS OF SERVICE AGREEMENT (HostGator)
You agree to back-up all of your User Content so that you can access and use it when needed. GoDaddy does not warrant that it backs-up any Account or User Content, and you agree to accept as a risk the loss of any and all of your User Content. – UNIVERSAL TERMS OF SERVICE AGREEMENT (GoDaddy)
You will be solely responsible for backing-up all Subscriber Content, including any Subscriber Websites off of Bluehost’s servers. This is an affirmative duty. Bluehost is not responsible for the loss of any Subscriber Content.
IT IS SOLELY SUBSCRIBER’S DUTY AND RESPONSIBILITY TO BACKUP SUBSCRIBER’S FILES AND DATA ON BLUEHOST SERVERS, AND under no circumstance will Bluehost be liable to anyone FOR DAMAGES OF ANY KIND under any legal theory for loss of Subscriber files and/or data on any Bluehost server. – User Agreement (Bluehost)
As we can see from the terms above, even if your hosting provider promises you an auto backup policy it is not always guaranteed. So, unless you want to face a sudden loss of data, we recommend you to use a proper backup plugin for WordPress.
Features You Should Look For While Choosing A Backup Plugin
Modern backup solutions have loads of features at your disposal. It’s often hard for a newbie to tell what are the key features that one should look for while choosing a backup plugin for WordPress.So, let’s get to know what are those features that distinguish a good backup plugin from bad ones.
Scheduled Backup Policy: It is without any doubt, one of the most crucial features that you must seek while choosing a backup plugin. A scheduled backup policy ensures automatic website backup on a fixed time, even when you’re not around.
Full Website Backup: Some backup plugins only backs up your database. It’s better to choose plugins that can back up the whole website. A full website backup includes all your media, themes, files, and of course the database.
Backup to External Storage: Your backup plugin should be able to back up your data to external resources such as Dropbox, G Drive, Amazon S3, OneDrive. Apart from your hosting, it’s better to keep your data saved on different storage. However, This feature is now included with almost all the modern backup plugins.
Our Top 10 List – Tried & Tested
So, we know why we need a backup plugin, and we know what are the essential features that we should look for. But there are a lot of plugins that match our criteria. So, we narrowed down the list for you by testing a lot of them, and here is the list of top 10 backup plugins from our test.
BlogVault is one of the most popular backup plugins on WordPress. It is a feature-rich plugin that not just works as a backup plugin but can also migrate your website to another host.
It does incremental backup, so only the changes you make to your website will update on the cloud storage, where your backup is. It takes off a significant amount of pressure from your server. It also backs up your data to an off-site BlogVault server. And with 90 days archive, so you can be assured that whatever happens to your website, you can always recover.
Apart from that, it also has a real-time data backup feature for WooCommerce stores with 365 days archive facility.
Annual charge for this plugin starts from $89 for a single website.
Super-fast backup and restore.
Simple and intuitive setup process.
Works for any web hosts.
Always backs up on scheduled time.
Price is higher than most of its competitors.
Doesn’t back up to popular cloud servers, rather backs up on its own servers.
Though it is a bit pricier, it is surely one of the rare plugins that have almost all the features that you would expect from an ideal backup plugin.
UpdraftPlus offers one-click backup and restore with ease. It’s a reliable backup plugin that is loved by many.
It can back up directly into the cloud storage like Dropbox, Google Drive, Amazon S3 (or compatible), UpdraftVault, Rackspace Cloud, FTP, DreamObjects, Openstack Swift, and email. The paid supports even some more. It offers advanced data encryption methods, yet a fast and smooth back up experience that works both by scheduling and manually. With this many features, no wonder it has over 2 million activate installations on WordPress.
UpDraftPlus is free to use. However, if you want to get access to features like incremental backups, more database option, there is also a premium version that starts from $70/year.
The free version works great.
Supports multiple cloud platforms for backing up data.
Both scheduled and on-demand backup facility.
The premium version doesn’t offer significant updates over their free version compared to the price.
Advanced configurations are somewhat confusing.
We liked using UpDraft plus a lot. The features it has does justice to it’s 2 million-plus installation for sure.
VaultPress is from automattic, the mother company of WordPress. Apart from doing backup, it also has security scanning services.
It is powered by Jetpack and it’s able to back up every post, comment, media file, revision, and dashboard setting on your site. While the protection against any intruders or malware is a bonus you’re getting.
The starter pack starts at $3.50/month, which may seem cheap, but there’s a catch. The cheapest plan offers just 30 days archive, and if you want to update the plan, the price shots up at $20/month. Plus, it’s Jetpack dependency means you’ll also have to buy Jetpack to use it!
Developed by WordPress mother company Automattic, meaning you can rely on them with a sense of assurance.
The starting price is cheaper than most plugins.
Offers security features as well.
The starter plan offers only 30 days archive of your backup. Need to spend $600/year if you need real-time backup and unlimited archive.
VaultPress is one of the most reliable backup plugins out there. Feature-wise it is fine, but for most of the people, the pricing may seem sky-high compared to its features.
BackupBuddy is a backup plugin from iThemes. It has an active installation of half a million according to its website.
It can back up your entire website to BackupBuddy Stash, Amazon S3, Google Drive, Dropbox & more cloud storage. There’s a real-time backup, but it’s only available if you use BackupBuddy Stash to store your data. After every backup completion, you can download the whole website as a zip file, which is pretty cool!
Once you buy their premium plan, which is priced at $80/year for one website, you’ll get access to their support forum, 1GB BackupBuddy Stash storage, and some more premium features.
BackupBuddy is pretty straightforward to use.
Free 1GB BackupBuddy Stash storage.
Backup to offline storage.
No free trial version.
BackupBuddy is a kind of plugin that offers just what you need and not a thing more. We appreciate the simple plugin but would love to have some more features.
BackWPup is probably the most feature-packed free backup plugin. It has over 10 million downloads and an active installation of more than 6,00,00, making it one of the most popular backup plugin for WordPress.
It can backup your whole website to Dropbox, Amazon S3, Rackspace, even when you use their free version. You can also set a recurring backup schedule.
Its premium version offers backup to Google Drive and Amazon Glacier. Also, the premium version allows you to encrypt your backup and restore the encrypted backups.
While the free version is up to the mark, its pro version offers even more exciting features, which starts at $69/ year.
Extensive features even on the free version.
Basic & Advanced features that will suit both beginner and pro users.
Multiple cloud storage support
The Premium version is reasonably priced compared to the features.
No on-demand backup option. Only scheduled backup is available.
BackWPup is an excellent option for any kind of user. While its free version is not as good as UpdraftPlus, two plugins have almost similar feature-set.
Duplicator is mainly a website migration plugin that works pretty well as a backup plugin. It’s 1 million-plus active installation is mainly due to its efficiency for site migration. You can move, migrate, or clone a website to the same or another host with this plugin. And in the same way, back up a website or a certain part of it.
Duplicator Pro has decent features, such as scheduling your back up and storing your data to cloud storage. Unfortunately, those features are not available for the free version.
If you wish to use Duplicator, it’s better to use the pro version, not just because the free version lacks a lot of key features but also because of the excellent value for money the Duplicator Pro offers.
The pro version starts at $59/year for three sites, which is significantly lower than its competitors.
Excellent value for money.
Offers remote backup storage to Amazon S3, Google Drive & Dropbox.
30 days money-back guarantee.
Requires at least a primary level of technical knowledge to use.
No on-demand or scheduled backup option for the free version.
No restore backup option.
Being mainly a site duplicator, as the name suggests, Duplicator also offers fairly good site backup features. We liked using it, but as it is a little less intuitive, your opinion about it may vary depending on your level of technical expertise.
What’s more satisfying than to be able to protect your website data? Obviously the way to do it for free! WP Database Backup is a hundred percent free plugin that can back up your database (yes only the database, not your files) to cloud storages like Dropbox, Google Drive, Amazon S3 or even to your FTP and Email,
With this free tool, you can do an on-demand backup anytime or schedule automatic back up for a repeating time. It also has an easy one-click restore option.
As we already told you this tool is completely free to use and has a more 60,000+ active installations with a 4.6 star review on WordPress plugin repository to prove that it gets the job done!
Completely free, not a single penny needed.
Easy to set up and use.
Supports scheduling and multiple storage options.
It only backs up the database, not the whole website. Meaning your media and files will not be protected.
Doesn’t support incremental backup, meaning your website will likely to act slow during the backup process.
How much can you expect from a free plugin? Not much, right? Even if you are used to getting premium support, give this plugin a try. Because, in the end, how much can it cost at max? That’s right, nothing! Yet we think you will like the simplicity of this plugin.
WPvivid is yet another free backup plugin to protect your website. Albeit, this one has a premium version, the free version doesn’t lack many.
This free plugin can back up your entire website to Dropbox, Google Drive, Microsoft OneDrive, Amazon S3, DigitalOcean Spaces, SFTP, FTP. This all in one backup plugin can take care of your back, restore, and even site migration needs.
You can schedule an automatic backup or do a manual one anytime you like. The site migration works like a charm and takes just one click! You can also download all your data to your computer.
This plugin is free to use. The only notable feature that might attract you to opt for the pro version is the incremental backup option. The pro version starts from $99/year for 3 websites.
Free to use unless you want the incremental backup feature.
No limit of backup size.
Works with almost all common hosts.
The paid version is not a significant update over the free one.
The migration feature is still new and causes problems sometimes.
If you are not willing to spend any money on your backup plugin, yet don’t want to compromise on data protection, this is the plugin is for you.
Backup Guard is a nifty plugin to deal with all your backup solutions. It has a 4.5-star rating on the WordPress repository and often praised for extraordinary after-sale customer support.
Backup Guard is a conventional backup plugin whose free version has left many things to be desired. The free version of the plugin can backup your whole website either on dropbox or on your computer. However, if you want to backup your data to more cloud storage like Google Drive, Amazon S3, OneDrive & SFTP/FTP you have to buy the pro version. You can easily restore the backup from both the free or pro version. The plugin also offers a site migration option, which requires the pro version.
The pro version starts at as low as $25 for lifetime usage with customer support and unlimited updates for 1 year.
Excellent value for money for the pro version.
Backup to all popular cloud storage.
No incremental backup feature, even for the pro version.
The free version doesn’t offer any storage option other than Dropbox.
The plugin lacks advanced features but you can do the basic backup and restore very easily and without costing a fortune.
WP Time Capsule is a cool choice for a backup plugin for WordPress. It’s fast, lightweight, and easy to use. There is however no free version, if you want to use it after 30 days trial, you have to pay for it.
WP Time Capsules’ key features are incremental backup, lots of cloud storage support, and restore a backup from a specific date (perks of having a realtime incremental backup?).
This plugin has no free version, a bummer! The premium version, however, starts from $49/year for two sites.
Incremental backup support.
Restore backup from any specific date.
No free version, only a 30 days trial.
No on-demand backup feature.
We found WP Time Capsule to be pretty good while using. If you have a tight budget but you also want to premium support, this can be your go-to plugin. But if you are looking for a free backup plugin, this is not the one, mate!
That was the performance test for WP Hive, not a single plugin has a negative effect on page speed, but some of them have are memory hungry, and some are not compatible with the update PHP and WordPress version.
If you want to check any plugin specifically for a more detailed performance test, click below.
It has been a long read, and now finally it’s time to let you know our favorites among these excellent plugins.
Best Free Offering: UpdraftPlus
We think UpdraftPlus offers both the basic and advanced features of their free version. It’s offering as a free plugin has exceeded our expectations.
Best Premium Offering: BlogVault
BlogVault has been one of the most instrumental plugins to back up a website. Whether you need it for personal use, or you’re from an agency looking for a multi-site deal, it offers something for everyone. It is by far the best backup plugin for WordPress from our point of view.
Wrapping things Up
Your data is precious, and you want to protect it. But choosing the right backup plugin is not easy. Especially when there is an ocean of backup plugins out there. We wanted to help out and make it easy for you to choose from the best. Losing your data is hard, losing control of your website is even harder. That is why we also have an extensive security guide for you to keep it safe from intruder and unwanted malware.
If you enjoyed the article and found it helpful, do appreciate with a comment. If you have a question, ask away!
Wordfence Security has been the most popular security plugin for WordPress over the years. Here we will explore everything about Wordfence. Tag along for a detail review!
The Internet has become an integral part of our lives. From shopping to reading newspapers, everything is now done online. Billions of websites have made our life easier than ever. However, with every opportunity, there is also a threat lurking behind it.
Websites are not any different. That is why website security has been one of the most important issues for cyber specialists. WordPress, the largest Content Management System also faces the same problem. Because it is an open-source software and anyone can use, study, change, and redistribute its source code.
Therefore, it is not impossible to plant any unwanted line of code to any of the plugins. That’s why many security specialists are now providing security plugin for WordPress websites.
That is why we are going to discuss one of the most popular security plugin “Wordfence Security” in today’s article.
As we said, WordPress is the largest CMS in the world with over 35% of websites in the world built using this platform. This kind of popularity made it a target for hackers and evil-doers. WordPress is well aware of this and they now have a security team of 50 people consisting of security specialists to prevent any attack from happening.
However, after all the security measures being taken by WordPress, the threat is still there and WordPress security issue is still a challenge. This is because WordPress is a platform where anybody without prior coding knowledge can build a website. That’s why many of them don’t even know if a malicious code is planted on their website. And even if someone can, it’s not possible to check all the code every day. So what do we do?
One of the best ways a WordPress site owner can ensure website security is by using security plugins. There are a lot of security plugins available online, but here we will talk about Wordfence Security, the most downloaded security plugin for WordPress.
What is Wordfence Security?
Like the name suggests, Wordfence Security is a security plugin for WordPress. It has an active installation of more than 3 million where no other security plugin crossed the 1 million mark on the WordPress plugin repository.
So, why do so many people choose this plugin to tackle the WordPress security issue? Throughout this article, we will try to find the answer to this question. If you want to know why Wordfence Security is so popular and If you should use it too, read the next parts carefully.
Basic Features Of The Wordfence Security Plugin
Wordfence Security works as a malware scanner and a firewall for your website. It also has a premium version. But unless you are being very careful, the free version has all the necessary features that will get your basic security covered.
Features in The Free Version
A 24/7 firewall for your website that finds and blocks every malicious traffic of your website
Ensures endpoint security, meaning your connection with an endpoint client can’t be breached
Built-in malware scanner that checks for everything suspicious on your core files, themes, and plugins and eliminates malware, bad URLs, backdoors, SEO spam, malicious redirects, and code injections
Warns you if it finds any dissimilarity in codes on core files, themes, and plugins with their counterpart on WordPress repository
Checks and alerts you for many common security issues and vulnerabilities.
It Also Ensures Login Security For WordPress Websites With Some Nifty Features. Such As:
TOTP based two-factor authentication for maximum security
Prevents bots from signing in to your website by using login page CAPTCHA
Does not allow website administrators to log in with known compromised passwords
Limit login attempts to prevent brute force attacks from happening.
Basic Functionalities of The Pro Version
Real-time firewall and malware signature update that you’ll get in the free version after 30 days
Realtime IP blocklist that blocks all the requests from malicious IPs
Checks and alert you if your site has been blacklisted for spamming or any other security issues
It can block all the IPs from specific countries.
Pros & Cons
Wordfence Security has a tremendous amount of popularity among WordPress users, because of its great functionalities. That doesn’t mean that it has no lacking. So let’s have a brief look at the Pros & Cons of this plugin, shall we?
Wordfence Security has an array of features on its free version, that makes it capable of being your primary security plugin for a small website
The Premium version offers features like live tracking of your traffic and how attacks are being handled
Provides regular firewalls and malware database updates.
Wordfence Security is a pretty heavy plugin. Because of this, we have seen a noticeable decline in our site performance after installing it. Although there is an option to limit storage use, it might still feel heavy if your site runs on a shared hosting and low storage
Wordfence Security does have some excellent features, but unfortunately, some of the features are aimed at experienced security professionals. A regular site owner might face difficulties to understand all the options and what they do
Free version delays all security updates for 30 days, meaning you will be under potential threat for the time being. Thus, it is advised to use the premium version if possible.
The Wordfence Security provides a pretty good job with its free version. But if you want real-time firewall and malware database updates and some more useful features, you can upgrade to the premium version.
The pricing depends on the number of sites you want to protect. The more sites you discount you can avail. A standard premium license for a single website costs just $99/year. You can also get a one time discount of 10% if you buy the license for two years and 20% if you buy for three years straightway.
Other Security Plugins Compare To Wordfence Security
Before you go on to choose any plugin, it’s always a smart thing to compare that with some other similar plugin. Luckily WP Hive made it very easy to compare between plugins.
For your convenience, we have come up with an even more detailed comparison with Wordfence and some of the most popular security plugins. And this is what we found out.
All In One WordPress Security
Real-time IP Blacklist
Core Integrity Check
Brute Force Protection
Login Page Captcha
Two Factor Authorization
3 millions +
From the comparison table above, you can get a clear understanding of security plugins and their features.
Finally, what about our views on Wordfence Security? Is the free version capable of protecting your site? Also, is the premium version worth the price? Let’s head over to the performance test to know more.
Performance Checking of Wordfence Security Through WP Hive
WP Hive has an impressive feature that lets you check the performance of a WordPress plugin. You can check the performance of any plugin that you like before you decide to install or even buy that. This helps you to make a smarter decision. So, we have also done the same and checked the performance of Wordfence Security with WP Hive, and got some pretty contrasting results.
The first part of the performance test is all about the quality of the plugin. And Wordfence Security is passed this test with ease. It is compatible with the latest WordPress and PHP versions. There are no code errors, neither there are any activation error.
However, as we already informed you, Wordfence Security is a memory-hungry plugin and that reflects on the performance tests.
Wordfence Security uses as much as 3898.97 KB memory on average, which is more than 99% of plugins. Impressively, it increases the page loading time of your website 0.13 seconds on average.
Wordfence Security is one of the most downloaded plugin from WordPress repository. Its 649k installation in a single week when reviewed this plugin, is a testament to its popularity. You can also check some more stats of the plugin below.
Wordfence Security has been around for a long period. Over time it has become one of the most comprehensive security plugins for WordPress. The free version has some excellent features to keep your website safe. The pro version exceeded our expectations and surely outperformed every other security plugins that we tested. This is one of the best security plugins that you can put your trust in.
If you have a new and small website, we recommend you to continue with the free version, as it has almost all the features that the premium version offers. However, for a larger website, you will not want to have any loopholes. So we recommend using the pro version for a larger website.
So, that was it for our Wordfence Security review. We hope this article will clear your doubt about whether you should use Wordfence Security or not. Let us know what do you think. Also, you can share your experience with Wordfence, waiting to listen from you!
Facing difficulties to understand all the SEO Jargons? This guide will get you used to all the common SEO terminologies with definitions.
Search Engine Optimization (SEO) is one of the most crucial aspects of marketing in the current era of digitalization. It is the practice of making a website valuable to search engines, thus attracting large quantities of quality organic visitors.
Right now, there are more than 1.75 billion websites online
And there’s a good chance that your website will never attract visitors unless you apply proper SEO techniques.
However, SEO is a complex set of work and its terminologies are even more complex. If you are a new online marketer, learning the SEO terms should be your first priority before you jump right in to do SEO.
This SEO Glossary is a compiled list of the terms that you’ll come across while doing SEO. We hope it will help make you ready for the real battle, to rank your website on top of the search engines.
Essential SEO Terms You Need To Know
Before we immerse you with the huge list, first let’s check out some of the most used terminologies that you will see all the time while doing SEO.
Algorithms are the computer programs behind the search engines to determine which websites to display for a user query. Algorithms take several factors into account and retrieve data and websites that are relevant to the search query.
Alt Text is a word or phrase that we can set to display in case an image or graphic is not visible to a user. It carries a great deal of importance as it is also used by the search engines to understand the contents of an image.
Also, in case of any missing image, users can easily understand what the image was all about by reading the alt-text.
Backlinks are the links to your website from an external website. Having a good number of backlinks from quality sites with relevant anchor-text is one of the best ways to rank higher in search engines.
You can achieve backlinks by guest posting on high ranked websites.
Conversion is being able to encourage visitors to do a specific action when they visit your website. This includes signing up, downloading a file, or buying a product, etc. It increases user experience and users don’t feel confused.
It is a good practice to use CTA buttons to enable these actions.
Crawling is a process done by search engines using bots to crawl or move through a website. It not only analyzes a website but also follows every external or internal link to and from the website. Search Engines do crawling to index pages from a particular website.
A domain is a unique address of a website. Such as, you can reach our website by typing www.wphive.com. It’s a good thing to register a domain name for your website for a longer period, as search engines see that a sign of stability.
You already know this. Though there are a couple more search engines like Bing and Yahoo, yet all our SEO efforts are mainly for this specific website.
Google is the single biggest search engine in the world
The homepage is the main or root page of a website. When a visitor type in a website URL, this is the first page they will be welcomed with. It is also the most visited page of a website.
So, you your homepage needs to be attractive while guiding the user to the point he/she wants to go.
The index contains all the webpages that a search engine decides to store through the crawling process. If your website or a specific page of your website is not on s search engines index, it will not be displayed on search results.
Keywords are the words or phrases that users type into a search engine to find a relevant webpage. One of the core work of SEO marketers is to find keywords that people are searching for and match them with relevant content on their website.
Meta tags contain meta keywords and meta description. They are written on the head section of the HTML structure of a webpage. It tells the search engine what that webpage is all about.
Also, users can easily get an idea about your content by reading all the meta tags.
An organic search is done when a user searches for a term on a search engine and visits an unpaid result.
PageRank or PR is a value assigned by google algorithm to measure the importance of a page. The higher the value, the higher the website will rank on google search.
Traffic is the number of visitors coming to a website within a specific period. Traffic can be of various types,
Social media traffic
XML Sitemap is a virtual map containing the links of all the pages of a website. It helps search engines crawl through your website and index all the pages.
SEO Glossary of Terms: A Guide for Beginners
Finally, the main attraction of your article today. Here’s the complete glossary of terms. For your convenience, we have organized the terms in such a way so that if you are searching for a specific term, just click on the first letter from the table of content below to find it quick and easy!
301 redirect is a systematic way to automatically redirect users from one page to another page with a different URL. This is usually done if another page with updated content on the same topic exists on the same website.
This also ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index.
302 redirection is the same as 301 Redirection, apart from the fact that the redirection is temporary. It is used when an original page is being updated and will be back after the update is done
Google Adwords is the “Pay Per Click” program by Google to attract visitors to a website. It is an advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results.
That’s how Google makes money from search.
Anchor text is a text that works as a link when the actual link is hidden inside it. This is usually the blue text we come across on most websites. Inbound links with relevant anchor text are good for a website’s SEO.
Authority Sites are websites that people trust. When a site has inbound links from many high ranked websites, it is considered as an authority site to search engines.
B2B & B2C
B2C and B2B are two forms of commercial transactions. B2C stands for business-to-consumer, which is a process for selling products directly to consumers. B2B stands for business-to-business, which is a process for selling products or services to other businesses.
Baidu is the most popular and regularly visited search engine in China. 90% of online search queries done in China are done through Baidu.
Bing is the second most visited search engine worldwide. It is owned and operated by Microsoft.
Unethical or manipulative way to rank higher on search engines. These ways are against search engine guidelines and websites can get banned for these types of malpractice.
A blog is a regular publication of new content on different topics. Each publication is posted on a new page. Writing blogs on a regular basis can be a good SEO practice for your website.
Bounce Rate is the percentage of users that visit your website and leave without any other interaction or entering any more pages. The lower the bounce rate, the better is for you. Because that means people are interested in your content.
A navigational element that helps users find out where they are on a website and how to get back to the root. Breadcrumbs are typically placed in the horizontal form under the masthead or navigation of a website.
The technology of temporarily storing web content to load it faster. It is a widely used method for storing information so that it can be later accessed much more quickly.
The canonical URL defines the best address to find information about a specific topic on a website. It is used in case there is more than one address where the same content can be found.
CMS or Content Management System is a kind of web-platform that lets a user create a website without any coding skills. WordPress is one of the best examples of CMS.
Competition is a metric for a keyword that several webpages are trying to rank for. The higher the number, the higher the competition.
CSS stands for Cascading Style Sheets. This is a language that defines how the HTML of a website should look.
A webpage that has no further links to any other page, so the visitor or search engine bot has no other place to move forward.
A directory is a categorized list of websites. Unlike search engines, the list of websites in a directory is manually curated and categorized.
Do-follow is HTML links that don’t have a “no-follow” attribute. Search Engine bots can easily move around with do-follow links, which gives them an SEO value.
Sale of products through online stores. E-Commerce is growing very fast. It’s the best and easiest way to sell a product nowadays. You can create an E-Commerce website easily using WordPress.
Fold (The Fold)
Fold refers to a point in a webpage where it is cut off by the bottom of a monitor or browser window. It is the only visible part of a webpage unless the user wants to scroll down.
A gateway page is a page that is crafted to attract visitors from a search engine, and then encourage them with CTAs.
Google Analytics is a free program from Google that gives detailed data on the traffic of a website. This data includes geographic location, device, time spent, bounce rate, etc.
Googlebot is the crawler program used by Google to find webpages to index. It collects documents from the web to build a searchable index for the Google Search engine.
Headings are the title of different sections of a website. Headings are created using h1-h6 tags. They are significantly bolder than the regular page of a website.
HTML stands for HyperText Markup Language. It creates the backbone of a website. HTML is also the code that search engines crawler analyze to get an idea of your website.
HTTP or The Hypertext Transfer Protocol is the way data transfers between the website and the visitor. HTTPS is the secured version of HTTP, which uses Secure Socket Layer (SSL) to ensure data security.
An impression is the number of times a webpage has been viewed over a certain period.When your ad loads and displays in front of a user, that is one impression.
An inbound link is a link to your website from another site. When someone else uses your website link on their website, it usually enhances your site authority.
It is better to have a good number of inbound links to your website from other valued websites, as search engines then think of your site as a resourceful one.
A link from a page, to another page of the same website. An internal link can be used to guide the user through your website and help them with more relevant content.
Keyword cannibalization happens when two or more pages from the same website focus on the same keyword. This results in low PageRank for both the page, as search engines fail to understand which page is more relevant for that keyword.
Keyword density is the number of times a keyword is used on a single webpage. The ideal percentage to use a keyword on a webpage for better SEO is not yet known.
2% keyword density is a good practice
Landing pages are the pages that a user will land once they click on the link. These pages are often created to generate leads.
Link building is the process of getting inbound links from well-ranked, authority sites. More links from trusted sites are a huge boost for websites SEO.
Long-Tail keywords are phrases that contain three or more words. Long-tail keywords usually target specific customers and their search terms. The conversion rate of long-tail keywords is usually higher than in regular keywords.
Metric is the measurement of the performance of a website. This include website traffic, traffic source, bounce rate, top pages, conversion rate, customer’s lifetime value, etc.
Monetizing is a method of earning money from a website by placing an ad. Basically you will driving your traffic to another website through a link beneath the add in exchange of money.
Negative SEO is malpractice to deliberately harm the ranking of a website. This kind of attack can take a number of different forms: Hacking your website. Building hundreds or thousands of spammy links to your website.
No-Follow is an HTML attribute that tells a search engine to not follow a specific outbound link.
Off-page SEO refers to SEO activity that helps rank a website higher but is not done on the website itself.
On-page SEO is the opposite of off-page SEO. Key examples of on-page SEO are the usage of keywords, structuring HTML to help a search engine understand what your website is about, etc.
Outbound link refers to a website placing a link to another website. Also called external links, it direct visitors from pages on your website to other sites on the Internet. Unlike inbound links, which send visitors to other pages on your website
Page Speed is the amount of time needed to load a webpage. Page speed affects a website’s rank on search engines. Here’s how you can improve your page speed.
A page title is the name of a webpage. Page titles are the titles search engines use to display a website on search pages.
Paid Search Result
Paid search results are the opposite of the organic search Result. Paid search results are displayed above the organic search results on search engine
Panda is a series of updates released by Google to prevent bad practice to rank a website higher.
Rank is the position of a website in an organic search. Google measures various factors for a website and then decides in which place to rank the website. If it’s good enough, you can get a place in the first page.
Ranking factors are the factors that a search engine takes into account to rank a website in a search result.
Search volume is the number of times a keyword is searched during a specific period.
SEM stands for search engine marketing. It describes the process of increasing website traffic with both organic and paid efforts.
SEO or, search engine optimization is the process of optimizing a website for search engines, thus getting organic visitors. This is a combined effort that is done by choosing relevant keywords, link building, ensuring better user experience, and offer quality content.
SERP stands for the search engine result page. This is the page a search engine displays after a user types in a query. This page contains all the webpage that matches the users’ search term.
Spiders are the same as crawlers. They are used to crawl websites and determine whether the page should be indexed.
UGC stands for user-generated content, the content that is posted by a user or customer of the website. This includes a photo, video, blog, or even a comment from a user.
URL or uniform resource locator is the address of a webpage. Every page of a website has a different URL. An URL usually consists of a domain name and a custom page name. Here’s an example to help you understand.
White Hat SEO
SEO practices that maintain all the guidelines by search engines are called by white hat SEO.
WordPress is the leading Content Management System in the world. According to the stats from WhoIsHostingThis, Over 35% of all the websites in the world are powered by WordPress.
Yahoo is the third most popular search engine in the world, accumulating almost 2% of the global search engine market share.
Yandex holds 5th position worldwide on the market share of search engines. It is the 4th most popular website in Russia.
Time to Be a Great Marketer
A lot of people face difficulties during their earliest days of being a Marketer on digital platforms. If you are using a WordPress site, this is the best SEO guide for WordPress to get you started for your next step.
In this glossary, we wanted to cover all the common SEO terms. However, if you are facing difficulties with a term that we did not cover here, do comment below and we will definitely help you out.