12 Best Free SEO Tools for WordPress to Beat Your Competitors

Saif Hassan July 3, 2019

17 Min Read
Category: SEO

[Don’t have time to read the full blog on Best Free SEO Tools for WordPress? Scroll to the end of the post and listen to the summary!]

Thousands of Search Engine Optimization (SEO) tools are out there. As a user, which one should you use? Why use them in the first place?

Well, SEO tools help you to optimize your website. However, if you are not giving efforts on SEO for your business, you are missing out. In this article, you will know about 12 best & free SEO tools for WordPress.

Google Search Console

There is no list of free SEO tools that do not have Google Search Console. Since you are optimizing your website for Google search engine, you should use Google Search Console.


What you can do with Google Search Console

You can view and analyze indexing rates, sitemaps, robots.txt file, 404 errors, the structure of backlinks (internal and external), and most critical SEO data.

This SEO tool complements Google Analytics in many ways. Google Search Console (formerly Webmaster Tools) focuses on the search and optimization of websites and keywords.

Google Search Console can show you the

  • indexing rate
  • popular keywords
  • indexing errors
  • malware issues & more.

One of the best things of Google Search Console is that the tool suggests and all pages of your website and in case something is not right, you can solve everything.

Data you can extract from Google Search Console

– Your website visitors traffic
– Count your backlinks. You can view both your internal and external backlinks.
– Check the position that your website is in the SERPs (Search Engine Results Pages) ranking.

If you are a business owner, website owner or website admin – you must use Google Search Console. This is the only way you can submit your sitemap to Google.

Hence, Google Search Console is one of the best free SEO tools for all site owners. 

Yoast SEO

Yoast SEO is the most used WordPress SEO plugin. This plugin can help you to optimize each article, pages, category pages of your WordPress website.

Yoast SEO Premium

If you have a WordPress site, you can install Yoast to improve your overall SEO. We previously covered Yoast SEO as one of the best WordPress SEO plugins.

The best part of this tool (besides being 100% free) is that it automatically generates a sitemap of your website without having to worry about anything else. The dynamic sitemap gets automatically updated after publishing each article.

You can read more about WordPress sitemaps and why it is essential. Yoast helps Google (and other search engines) crawl your website and crawls all pages automatically and every time you create a new page because it automatically updates the sitemap.

What can you do with Yoast SEO

· Optimize videos
· Make redirects 301
· Set meta (title, description, featured image)
· Get useful SEO tips from Yoast blog. Gain deeper insights into SEO.
· Make breadcrumbs and internal link optimizations
· Verify your content is optimized for the specified keyword

Either way, avoid these 11 Worst Yoast SEO Settings Mistakes to make sure you are configuring it properly.

Google Analytics

Google Analytics is the most used tool for digital marketers & SEO experts worldwide. This is the most used tool for businesses & professionals alike.

Google Analytics

What Can You Do with Google Analytics?

As the name suggests, you can analyze a huge chunk of data using Google Analytics including

  • how people behave on your website
  • how long they stay on a page
  • how many pages they visit in a session
  • where they come from
  • what device your audience uses
  • where they came from on your website.

Google Analytics is a must-have tool for any digital marketing professional. In addition to valuable information about who your visitors are to your website and how they behave, this tool also lets you measure the ROI of your campaigns, making it one of the best digital tools.

Data you can extract from Google Analytics

· Organic traffic
· Bounce rate
· Traffic sources
· On-page time
· Page speed


SEMrush is not free, but I am still listing because I consider it a good investment, especially when you have a level of SEO experience and want to optimize your capabilities further.

Best SEO Tools SEMRush

What You Can Do with SEMrush?

Did you ever wonder why your competitor is getting success, but you are not? Where are they getting their backlinks from? What is the source of their traffic? SEMrush can give all these exclusive data to you.

It is an SEO tool that has many useful features for search optimization, one of them is the position monitoring dashboard, or the competitor keywords check.

You can find the exact keywords to which your competitor is ranked. Write a keyword, and SEMRush gives you a list of more than 78,350 keywords!

Data You Can Extract With Semrush

· The individual performance of each keyword
· The overall positioning improvement rate of the website
· The distribution of keywords through the ranking that SEMRush presents
· Filter by date and history
· Suggestion of new keywords

Google Pagespeed Insights

Google PageSpeed ​​Insight is a tool that allows you to identify issues and measure performance/speed data for a page on a website on both mobile and desktop devices.

Google Pagespeed Insights Best SEO Tool

On-page load time directly affects the user experience on your website, and that’s why the speed of a page load is one of Google’s ranking factors when crawling/evaluating your website. We mentioned the top 10 ways to improve PageSpeed on WordPress websites.

What Can You Extract from the Tool

  • Measure the speed ​​of all pages on your website
  • Get recommendations to fix your WordPress site speed

Google Keywords Planner

Google Keywords Planner comes built into Google Ads (formerly Google Adwords).

If you want to keyword research, Google Keywords planner should be on your list. It is a tool that provides an extensive list of keywords that you must consider for your digital marketing strategy.

Introduce your reference keywords, and Google Keyword Planner returns you a list of all the other words (only one or conjugated) that you should take into account.


What Can You Do with Google Keywords

Practical SEO work begins with the correct choice of keywords. I have emphasized it again and again about the importance of choosing great keywords in our WordPress SEO Guide

It’s to have a keyword developed per page and multiple companion keywords for each of those pages. This increases the likelihood of appearing in long-tail keywords.

Advantages of Google Keywords Planner Tool

· Finding new keyword ideas
· The suggestions presented will match your searches, then your goal for the website
· Know the average monthly volume of search of these keywords in a given period of time
· Identify search trends for a keyword or group of keywords


BrowSEO is much more than just a text browser. Show us the heading Tags (H1, H2, H3 …), alternative texts of images, number of keywords on the page, Meta tags and redirects.

BrowSEO Best Free WordPress SEO Tools for WordPress

BrowSEO’s advantage over other Redirect Checkers is that it visually shows the various important sections of your page. It also shows you the redirects of the page if it has more than one. Getting a view of the redirected pages of your website is crucial to optimization, especially when this work involves website migration or massive URL swapping.

Using BrowSEO you can

  • See highlighted parts of a page that are relevant to SEO
  • See a page of my website without style formatting (to realize its structuring)
  • See the number of words per page
  • View the number of external links on a given page

Screaming Frog SEO Spider

Screaming Frog SEO Spider tool allows you to crawl websites and goes looking for the essential elements for a good SEO strategy. It’s free, but to get access to advanced features, you’ll have to buy a usage pack.

Screaming Frog SEO Spider is a powerful and flexible web crawler, capable of crawling websites of all sizes efficiently, allowing you to analyze the results in real-time. This tool gathers essential data to ensure that you make decisions based on actual data. So if you want to be data-driven for SEO, this tool can help you to make decisions.

This tool gives you the possibility to:

  • Find matches (nofollow)
  • Find broken links
  • Analyze page titles (H1, H2, H3 …) and Meta Data
  • Extract results
  • Generate sitemaps
  • Visualize site architecture
  • Make redirects according to the tool’s suggestions
  • Find duplicate content
  • Interact with Google Analytics
  • View website architecture


Mozbar is an all in one SEO tool because it allows you to find the best material and content relevant to your SEO strategy. The Chrome extension shows you keywords searches according to the region.

Mozbar WordPress SEO Tool

You can install MozBar right now to experience it yourself.

The tool also provides you a quick analysis of the elements of your website that influence an SEO strategy (for example page title, URLs, Meta Data, Alt-text, etc.).

Although it is an all-in-one tool, it is also available as a plugin for Google Chrome and Mozilla Firefox. There is the trial version for a trial period for 30 days, and after this period, there are several payment plans.

What Can You Do with MozBar

MozBar WordPress SEO Tools
  • Keywords: displays keywords according to the volume of searches Saves the searched keyword lists
  • Rankings: Tracking almost real-time keyword rankings (what is searched for and where)
  • Indexing and managing the website: crawl the entire site and finds potential problems by submitting suggestions for resolution
  • Optimization: analyzes the pages and keywords and presents recommendations of what can be improved
  • Links: suggests new links for maximizing results
  • Custom Reports: Delivers custom reports and send them directly to selected contacts


Woorank acts as a plugin in the browser that analyzes the structure of SEO on your website (titles, metadata, etc.), makes optimization suggestions for mobile. One of the best things about Woorank that it’s possible to analyze the competition website like SEMRush offers.

Woorank Suggest Tool

The tool is not free though. WooRank has three payment plans: Pro (€ 59.99), Premium (€ 179.99) and Business (from € 249.99)

Why Use Woorank?

  • Analyze keywords
  • Analyze the monthly volume of these keywords
  • t presents data of visitors to your website (where it comes from, activity in social media,
  • Generally ranking your website’s SEO structure

Mobile-Friendly Test (Free)

Mobile-Friendly Test is a product of Google. The tool simply tests your website for mobile and smartphones.

Mobile Friendly Test Tool

What Can You Do with Mobile-Friendly Test

  • The tool tests whether your website is mobile-friendly or not
  • Offers suggestions to optimize your site for mobile devices. Recommendations include things like using legible font sizes, sizing content to the viewport, tap targets, overlapping issues and more.


Übersuggest is an online SEO tool for keyword research and analysis. It is that one tool that Neil Patel always talks about.

Uber Suggest Keywords Tool SEO

It also has the function of adding terms/searches that do not want them to be in your suggestions. This feature is called “negative keywords.” This tool is entirely free.

This tool provides:

  • Keyword Suggestion
  • Search volume graph for each keyword
  • A / B testing and SEO analysis of any website and even cross-site comparison
  • SERP analysis with this search term

Wrap Up

It’s 2019 and Google’s algorithm is continuously changing. This best free SEO tools can only help you to be on top of your SEO game. However, you should lookout for new updates of Google. Google is moving towards to Semantic Search, Google Search Voice, neural networks, machine learning, and artificial intelligence to show users the best & personalized results.

If you are looking for the best WordPress plugins instead, follow this article.

If you do not understand the basics of SEO, you can contact various SEO professionals including Albuquerque SEO Company. These SEO professionals know what they are doing.

Always keep up to date with our WordPress SEO Guide where I am continuously adding newer SEO tips. icon

Saif Hassan

Chief Editor at WP Hive. He’s a passionate speaker and WordPress enthusiast. You can find him talking about WordPress, human-computer interaction, community & open-source projects.

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