Why You Should Have an Optimal WordPress Robots.txt File for SEO

Learn how to properly optimize your WordPress robots.txt for SEO

WordPress robots.txt file is an important file for your website’s SEO efforts. It can have a powerful impact on index/de-index particular pages of your website. Google has evolved a lot about how it crawls the web and provides you search results. The best practices from a few years ago often don’t work anymore. This post outlines how you can optimize your WordPress robots.txt file for better SEO.

What is robots.txt File?

In the world of internet, bots are small pieces of software that visit websites on the Internet. The most common example is the search engine bots. These search engine bots “crawl”/scans around the web to help search engines organize data. Search engines like Google use these bots to index and rank your website against billions of pages on the Internet.

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What Is Semantic Search and How Can You Take Advantage of It to Rank Higher

Semantic Search is changing the search engine landscape forever.

Do you remember the early days of searching on the internet? This was way before businesses and individuals started adapting for semantic search on WordPress and other websites. If you did not enter the exact term for what you were looking for, it was nearly impossible to get useful results. But nowadays we expect Google to give accurate answers irrespective of the accuracy of the keyword entered by us.

In fact, we are amazed on the rare occasions when the search engine fails to give us correct information. Have you ever thought about how this is impacting your website? The search engine giant is no longer interested in only the keywords used in your content.

Google has been using other factors such as semantics, page speed and the overall relevance of your content to finalize its position in related search results. Whether you run a website design company or business website you must know how to make the best strategy to take full advantage of semantic search.

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